Tokyu Corporation and Shift Plus Inc. Selected as Intermediate Contractor for Kawasaki City's Furusato Nouzei Services Starting April 2026
Tokyu Corporation and Shift Plus Inc. have been selected as the winning proposal for Kawasaki City's Furusato Nouzei promotion services and will jointly serve as an intermediate contractor starting April 1, 2026.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 03:00 (370h 12m after Collected)
We are pleased to announce that our joint proposal with Shift Plus Inc. has been selected as the winning proposal in the public application for the "Kawasaki City Furusato Nouzei Promotion Services Consignment" implemented by Kawasaki City. Starting Wednesday, April 1, 2026, we will jointly undertake Kawasaki City's Furusato Nouzei services as an intermediate contractor with Shift Plus Inc.
Tokyu Corporation and Shift Plus Inc. will act as a bridge connecting businesses within the city with donors nationwide, contributing to increased donation amounts by enhancing Kawasaki City's Furusato Nouzei national recognition and fostering its fanbase, thereby helping to secure financial resources for solving regional issues.
We will strive to expand the range of Furusato Nouzei gifts that highlight the city's charm by conducting thorough interviews with existing gift-providing businesses to resolve their concerns, and by actively developing new businesses within the city. Furthermore, we will conduct marketing aimed at creating a relational population that leads to visits to Kawasaki City and future relocation, by disseminating the appeal of Kawasaki City's food, culture, and industry nationwide through these gifts. Promotional advertising is also planned to increase national recognition.
As Tokyu Corporation has deep ties with the region and Shift Plus Inc. has extensive experience in managing Furusato Nouzei operations, we will realize safe, secure, and efficient operations for handling inquiries from businesses and donors, as well as website management and application processing.
Kawasaki City and Tokyu Corporation signed a comprehensive cooperation agreement on urban development related to the Tokyu Line area in June 2015, and have been promoting initiatives towards the realization of a sustainable urban development where everyone can live comfortably. In recent years, we have been working to enhance the city's appeal alongside Kawasaki City, such as through the operation of 'Kawasaki Todoroki Park' and participation in the 'Kawasaki City Central Wholesale Market Northern Market Function Renewal Project'.
Tokyu Corporation launched the Furusato Nouzei portal site "Tokyu Furusato Palette" in October 2019. In collaboration with various municipalities and local residents, we develop original Furusato Nouzei gifts that "maximize the PR of regional charm" and engage in efforts to disseminate the unique charm and provide value of each region. From October 2024, we commenced intermediate consignment business for Furusato Nouzei services in Setagaya Ward, providing meticulous support unique to our company, rooted in the areas along the Tokyu Line.
Moving forward, we aim to contribute to securing financial resources for solving regional issues and to further development by disseminating the region's charm nationwide through Furusato Nouzei and encouraging donations.
(Image Description: The press release includes an image, which cannot be represented as text here.)
【Attachment】
■ Overview of "Kawasaki City Furusato Nouzei Promotion Services" Handled by Tokyu Corporation and Shift Plus Inc.
1. Period: Wednesday, April 1, 2026 - Saturday, March 31, 2029
2. Scope of Work: Handling existing and new gift-providing businesses, call center operations, promotion strategy planning and implementation, donation portal site operation, publication of printed materials, acceptance of one-stop special application, etc.
3. Main Donation Acceptance Site: Tokyu Furusato Palette (https://tokyu-furusato.jp/city/detail/141305)
【Reference】
■ Tokyu Corporation's Furusato Nouzei Business
Tokyu Corporation launched the Furusato Nouzei portal site "Tokyu Furusato Palette" in October 2019. In collaboration with various municipalities and local residents, we develop original Furusato Nouzei gifts that "maximize the PR of regional charm" and engage in efforts to disseminate the unique charm and provide value of each region. From October 2024, we commenced intermediate consignment business for Furusato Nouzei services in Setagaya Ward, providing meticulous support unique to our company, rooted in the areas along the Tokyu Line.
Additionally, starting April 2026, "Tokyu Furusato Palette" will be added as a count-eligible service for TOKYU ROYAL CLUB. If the total annual donation amount to eligible municipalities (Kawasaki City, Shibuya Ward, Setagaya Ward, Meguro Ward, Shinagawa Ward, Ota Ward, Shinjuku Ward) reaches 200,000 yen or more (via TOKYU CARD credit payment), it will count as one. For details, please check the TOKYU ROYAL CLUB homepage (https://tokyu-royalclub.jp/seido_henko_2026_info).
END
Tokyu Corporation and Shift Plus Inc. will act as a bridge connecting businesses within the city with donors nationwide, contributing to increased donation amounts by enhancing Kawasaki City's Furusato Nouzei national recognition and fostering its fanbase, thereby helping to secure financial resources for solving regional issues.
We will strive to expand the range of Furusato Nouzei gifts that highlight the city's charm by conducting thorough interviews with existing gift-providing businesses to resolve their concerns, and by actively developing new businesses within the city. Furthermore, we will conduct marketing aimed at creating a relational population that leads to visits to Kawasaki City and future relocation, by disseminating the appeal of Kawasaki City's food, culture, and industry nationwide through these gifts. Promotional advertising is also planned to increase national recognition.
As Tokyu Corporation has deep ties with the region and Shift Plus Inc. has extensive experience in managing Furusato Nouzei operations, we will realize safe, secure, and efficient operations for handling inquiries from businesses and donors, as well as website management and application processing.
Kawasaki City and Tokyu Corporation signed a comprehensive cooperation agreement on urban development related to the Tokyu Line area in June 2015, and have been promoting initiatives towards the realization of a sustainable urban development where everyone can live comfortably. In recent years, we have been working to enhance the city's appeal alongside Kawasaki City, such as through the operation of 'Kawasaki Todoroki Park' and participation in the 'Kawasaki City Central Wholesale Market Northern Market Function Renewal Project'.
Tokyu Corporation launched the Furusato Nouzei portal site "Tokyu Furusato Palette" in October 2019. In collaboration with various municipalities and local residents, we develop original Furusato Nouzei gifts that "maximize the PR of regional charm" and engage in efforts to disseminate the unique charm and provide value of each region. From October 2024, we commenced intermediate consignment business for Furusato Nouzei services in Setagaya Ward, providing meticulous support unique to our company, rooted in the areas along the Tokyu Line.
Moving forward, we aim to contribute to securing financial resources for solving regional issues and to further development by disseminating the region's charm nationwide through Furusato Nouzei and encouraging donations.
(Image Description: The press release includes an image, which cannot be represented as text here.)
【Attachment】
■ Overview of "Kawasaki City Furusato Nouzei Promotion Services" Handled by Tokyu Corporation and Shift Plus Inc.
1. Period: Wednesday, April 1, 2026 - Saturday, March 31, 2029
2. Scope of Work: Handling existing and new gift-providing businesses, call center operations, promotion strategy planning and implementation, donation portal site operation, publication of printed materials, acceptance of one-stop special application, etc.
3. Main Donation Acceptance Site: Tokyu Furusato Palette (https://tokyu-furusato.jp/city/detail/141305)
【Reference】
■ Tokyu Corporation's Furusato Nouzei Business
Tokyu Corporation launched the Furusato Nouzei portal site "Tokyu Furusato Palette" in October 2019. In collaboration with various municipalities and local residents, we develop original Furusato Nouzei gifts that "maximize the PR of regional charm" and engage in efforts to disseminate the unique charm and provide value of each region. From October 2024, we commenced intermediate consignment business for Furusato Nouzei services in Setagaya Ward, providing meticulous support unique to our company, rooted in the areas along the Tokyu Line.
Additionally, starting April 2026, "Tokyu Furusato Palette" will be added as a count-eligible service for TOKYU ROYAL CLUB. If the total annual donation amount to eligible municipalities (Kawasaki City, Shibuya Ward, Setagaya Ward, Meguro Ward, Shinagawa Ward, Ota Ward, Shinjuku Ward) reaches 200,000 yen or more (via TOKYU CARD credit payment), it will count as one. For details, please check the TOKYU ROYAL CLUB homepage (https://tokyu-royalclub.jp/seido_henko_2026_info).
END
FAQ
What is the main objective of this news?
To manage Kawasaki City's Furusato Nouzei services, connect local businesses with donors, and contribute to regional economic revitalization and financial resource securing.
When will the operations begin?
Operations will commence on April 1, 2026, and continue until March 31, 2029.
What related services does Tokyu Corporation offer?
Tokyu Corporation operates the Furusato Nouzei portal site "Tokyu Furusato Palette" and collaborates with TOKYU ROYAL CLUB.