Flat-rate accommodation service 'TsugiTsugi' launches great campaigns to celebrate its 5th anniversary!
Tokyu's accommodation subscription 'TsugiTsugi' marks its 5th anniversary with over 330,000 members. It announces campaigns including a 24-hour '1 extra night' offer, a 1-year free access giveaway, and an Instagram photo contest.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 21:00
- 🔍 Collected: April 6, 2026 at 12:30
- 🤖 AI Analyzed: April 21, 2026 at 00:59 (348h 28m after Collected)
Our flat-rate accommodation service 'TsugiTsugi' (hereafter referred to as 'this service') celebrated the 5th anniversary of its launch on Sunday, April 5, 2026. To commemorate this milestone, we are running various special campaigns.
This service is a flat-rate accommodation platform where users purchase monthly accommodation points and can freely choose to stay at over 450* affiliated hotels nationwide. Conceived under the idea of 'making travel a daily routine' amid the COVID-19 pandemic, it started as a new business through our 'Internal Entrepreneur Development Program' in April 2021. After roughly two years of demonstration experiments, it was officially commercialized in May 2023.
Traditionally, hotel stays tend to concentrate during specific periods like weekends and consecutive holidays, viewed as something for special occasions. By proposing a new usage style of casually staying over on weekdays through a flat-rate system, this service has gradually shifted the premises of accommodation, fostering travel demand that isn't limited to special days. Furthermore, by building a diverse network of accommodation facilities, it creates new travel demand for hotels and surrounding regions, contributing to the utilization of unbooked hotel rooms, the leveling of tourism demand, and the creation of affiliated populations in regional areas.
The number of members has exceeded 330,000 over the past 5 years, and the number of affiliated facilities has expanded from 39 at the time of launch to 475. Additionally, through partnerships with airlines, railway companies, rental car companies, and regional businesses, we are working to expand the experiential value of travel beyond just lodging. We propose new ways of traveling—such as comfortable trips free from crowds and cross-sectional travel combining mobility and accommodation—thereby expanding the concept of a hotel from 'something used on special occasions' to a choice selected in everyday life.
Now, to commemorate the 5th anniversary of this service and provide an opportunity for more people to experience it, we are launching the 'TsugiTsugi 5th Anniversary Campaign.'
[TsugiTsugi 5th Anniversary Campaigns]
■ 5th Anniversary 24-Hour Limited '1 Extra Night' Campaign
For 24 hours only, from 12:00 on Monday, April 13, 2026, to 11:59 on Tuesday, April 14, an extra 1-night value will be given to new purchasers of accommodation plans and to existing purchasers who add on an optional stay.
■ TsugiTsugi "1-Year Access" Giveaway for 5 People
Customers who enter between 12:00 on Monday, April 6, 2026, and 12:00 on Tuesday, April 14, will be eligible for a lottery where 5 winners will receive 1 year of TsugiTsugi access rights (10 points x 12 months = 120 points (equivalent to 12 nights)). Details on how to enter will be announced on the campaign's special website.
■ TsugiTsugi Official Instagram Photo Contest
Under the theme "Memories of 5 Years of Travel," we are accepting submissions of photos or videos taken over the past 5 years (April 2021 to April 2026) from Monday, April 6, 2026, to Thursday, April 30. Submissions are not limited to trips using TsugiTsugi; you can broadly post your past travel memories. Winners will be selected from those who follow the official 'TsugiTsugi' Instagram account and post with the hashtag '#TsugiTsugi5thAnniversary', and will be awarded TsugiTsugi access rights.
The campaign's special website, introducing the details of each campaign and the history of this service, is scheduled to be launched at 12:00 on Monday, April 6, 2026. (Special Site URL: https://5th.tsugitsugi.com/)
Moving forward, through the creation of new accommodation demand centered around weekdays, we will continue to expand travel into an obvious choice in daily life. We will strive to broaden experiential value, including mobility and how time is spent at destinations, proposing freer and more casual ways to travel.
* As of Monday, April 6, 2026.
This service is a flat-rate accommodation platform where users purchase monthly accommodation points and can freely choose to stay at over 450* affiliated hotels nationwide. Conceived under the idea of 'making travel a daily routine' amid the COVID-19 pandemic, it started as a new business through our 'Internal Entrepreneur Development Program' in April 2021. After roughly two years of demonstration experiments, it was officially commercialized in May 2023.
Traditionally, hotel stays tend to concentrate during specific periods like weekends and consecutive holidays, viewed as something for special occasions. By proposing a new usage style of casually staying over on weekdays through a flat-rate system, this service has gradually shifted the premises of accommodation, fostering travel demand that isn't limited to special days. Furthermore, by building a diverse network of accommodation facilities, it creates new travel demand for hotels and surrounding regions, contributing to the utilization of unbooked hotel rooms, the leveling of tourism demand, and the creation of affiliated populations in regional areas.
The number of members has exceeded 330,000 over the past 5 years, and the number of affiliated facilities has expanded from 39 at the time of launch to 475. Additionally, through partnerships with airlines, railway companies, rental car companies, and regional businesses, we are working to expand the experiential value of travel beyond just lodging. We propose new ways of traveling—such as comfortable trips free from crowds and cross-sectional travel combining mobility and accommodation—thereby expanding the concept of a hotel from 'something used on special occasions' to a choice selected in everyday life.
Now, to commemorate the 5th anniversary of this service and provide an opportunity for more people to experience it, we are launching the 'TsugiTsugi 5th Anniversary Campaign.'
[TsugiTsugi 5th Anniversary Campaigns]
■ 5th Anniversary 24-Hour Limited '1 Extra Night' Campaign
For 24 hours only, from 12:00 on Monday, April 13, 2026, to 11:59 on Tuesday, April 14, an extra 1-night value will be given to new purchasers of accommodation plans and to existing purchasers who add on an optional stay.
■ TsugiTsugi "1-Year Access" Giveaway for 5 People
Customers who enter between 12:00 on Monday, April 6, 2026, and 12:00 on Tuesday, April 14, will be eligible for a lottery where 5 winners will receive 1 year of TsugiTsugi access rights (10 points x 12 months = 120 points (equivalent to 12 nights)). Details on how to enter will be announced on the campaign's special website.
■ TsugiTsugi Official Instagram Photo Contest
Under the theme "Memories of 5 Years of Travel," we are accepting submissions of photos or videos taken over the past 5 years (April 2021 to April 2026) from Monday, April 6, 2026, to Thursday, April 30. Submissions are not limited to trips using TsugiTsugi; you can broadly post your past travel memories. Winners will be selected from those who follow the official 'TsugiTsugi' Instagram account and post with the hashtag '#TsugiTsugi5thAnniversary', and will be awarded TsugiTsugi access rights.
The campaign's special website, introducing the details of each campaign and the history of this service, is scheduled to be launched at 12:00 on Monday, April 6, 2026. (Special Site URL: https://5th.tsugitsugi.com/)
Moving forward, through the creation of new accommodation demand centered around weekdays, we will continue to expand travel into an obvious choice in daily life. We will strive to broaden experiential value, including mobility and how time is spent at destinations, proposing freer and more casual ways to travel.
* As of Monday, April 6, 2026.