Tokyu to Manage Kawasaki City's Hometown Tax Business from April 2026 as Intermediary Contractor
Tokyu Corporation, in joint proposal with Shift Plus, has been selected as the primary contractor for Kawasaki City's Hometown Tax Promotion Business. Starting April 2026, they will handle operations including business recruitment and promotion to revitalize the local economy.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 23:28 (486h 40m after Collected)
Tokyu Corporation has been selected for the most outstanding proposal in the public competitive bidding process for 'Kawasaki City Hometown Tax Promotion Business' in collaboration with Shift Plus Co., Ltd. Starting April 1, 2026, Tokyu and Shift Plus will jointly serve as the intermediary contractor for the city's hometown tax operations.
Tokyu and Shift Plus will act as a bridge between local businesses and donors nationwide, contributing to increasing the amount of donations and securing financial resources to solve regional issues by enhancing the national recognition of Kawasaki's hometown tax program and building a fan base.
The initiative will focus on expanding return gifts that highlight the city's charm by conducting detailed interviews with existing providers and actively recruiting new businesses. Furthermore, marketing efforts will aim to promote Kawasaki's food, culture, and industry to create a 'related population' that may lead to future visits or relocation. Promotion advertisements for nationwide recognition are also planned.
By combining Tokyu's deep connection with the local community and Shift Plus's extensive track record in hometown tax operations, they will realize safe, secure, and efficient operations for businesses and donors alike, including site management and application support.
In June 2015, Kawasaki City and Tokyu signed a comprehensive partnership agreement regarding urban development along the Tokyu lines, promoting initiatives for a sustainable community. Recent involvements include the operation of 'Kawasaki Todoroki Park' and participation in the 'Kawasaki Central Wholesale Market Northern Market Functional Update Project'.
Tokyu launched the 'Tokyu Furusato Palette' portal site in October 2019, collaborating with local governments and residents to develop original return gifts. Since October 2024, Tokyu has also been handling intermediary services for Setagaya Ward. Moving forward, the company aims to continue contributing to regional development by attracting donations through nationwide promotion of local charms.
Tokyu and Shift Plus will act as a bridge between local businesses and donors nationwide, contributing to increasing the amount of donations and securing financial resources to solve regional issues by enhancing the national recognition of Kawasaki's hometown tax program and building a fan base.
The initiative will focus on expanding return gifts that highlight the city's charm by conducting detailed interviews with existing providers and actively recruiting new businesses. Furthermore, marketing efforts will aim to promote Kawasaki's food, culture, and industry to create a 'related population' that may lead to future visits or relocation. Promotion advertisements for nationwide recognition are also planned.
By combining Tokyu's deep connection with the local community and Shift Plus's extensive track record in hometown tax operations, they will realize safe, secure, and efficient operations for businesses and donors alike, including site management and application support.
In June 2015, Kawasaki City and Tokyu signed a comprehensive partnership agreement regarding urban development along the Tokyu lines, promoting initiatives for a sustainable community. Recent involvements include the operation of 'Kawasaki Todoroki Park' and participation in the 'Kawasaki Central Wholesale Market Northern Market Functional Update Project'.
Tokyu launched the 'Tokyu Furusato Palette' portal site in October 2019, collaborating with local governments and residents to develop original return gifts. Since October 2024, Tokyu has also been handling intermediary services for Setagaya Ward. Moving forward, the company aims to continue contributing to regional development by attracting donations through nationwide promotion of local charms.