Tokyo Metro Launches Original Digital Badge Collection Content "Metokore"!

Tokyo Metro Co., Ltd. (Headquarters: Taito-ku, Tokyo; President and CEO: Akihiro Kosaka; hereinafter "Tokyo Metro") will launch a new digital badge collection service called "Metokore (Metro Badge Collection)" starting July 1, 2026 (Wed), using the fan marketing tool "Metabadge" provided by Cloud Circus Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Akihiro Kanai; hereinafter "Cloud Circus").

Metokore is an interactive content experience that allows users to earn and collect original digital badges by participating in Tokyo Metro's沿线 stamp rallies and experiential events, or by monthly check-ins within the service. Until now, Tokyo Metro has offered various event experiences primarily along its railway lines. This new service adds digital badges as an additional value to these events, aiming to strengthen customer engagement with Tokyo Metro even after events conclude and further enhance the overall customer experience.

In Metokore, users are promoted through job titles—from "New Station Staff" to "Honorary Station Master"—based on the total number of badges collected. By earning digital badges through event participation and leveling up their titles, users can enjoy ongoing interaction with the service.

To commemorate the launch of this service, a quiz campaign will be held within the "Tokyo Metro my! App," where participants who answer all questions correctly will receive an original digital badge. We encourage everyone to participate in events and stamp rallies to work toward becoming an Honorary Station Master!

About the Original Digital Badge Collection Content "Metokore"

1. Service Name

Metokore (Metro Badge Collection)

2. Service Launch Date

July 1, 2026 (Wed) (planned)

3. Service Overview

A content service that allows users to earn and collect original digital badges—available only at events or changing monthly—by participating in stamp rallies and experiential events held by Tokyo Metro along its lines, or by monthly check-ins within the service.

4. How to Earn Original Badges

(1) Participate in Events and Campaigns

Badges can be earned by scanning QR codes placed at Tokyo Metro event venues using a smartphone or by accessing a dedicated URL for badge collection.

(2) Check-in

By tapping the "Monthly Badge" section on the dedicated website, users can earn one special digital badge per month.

5. Badges and Titles

Users are promoted through job titles based on their total number of collected badges.

(*All members start as "New Station Staff" upon registration.)

6. How to Use

(1) Access the Metokore introduction page via the dedicated banner within the "Tokyo Metro my! App" or through the official Tokyo Metro website.

<Download the Tokyo Metro my! App here>

https://www.tokyometro.jp/mobiledevice/smartphone/my/index.html

(2) Register by providing an email address, password, username, and other required information.

(3) From the My Page, users can view their collected badges and edit their profile.

7. Launch Commemoration Quiz Campaign

To celebrate the service launch, a quiz will be available via notifications within the "Tokyo Metro my! App."

All participants who answer every question correctly will receive an exclusive, limited-edition "original digital badge" as a gift.

8. Contact Information

Tokyo Metro Customer Center https://www.tokyometro.jp/support/index.html

9. Notes

• Participation in the launch commemoration quiz campaign requires downloading the "Tokyo Metro my! App."

• Membership registration is free. There are no annual fees, but data communication charges are the responsibility of the user.

• Some events and campaigns may be excluded from Metokore eligibility.

• The service may not function properly when using a browser's private browsing mode. Normal browsing mode is recommended.

• For safety reasons, please do not operate your smartphone while walking.