Tokyo Metro Co., Ltd. (Headquarters: Taito-ku, Tokyo; President and CEO: Akihiro Kosaka; hereinafter "Tokyo Metro") and Tobu Railway Co., Ltd. (Headquarters: Sumida-ku, Tokyo; President and CEO: Yutaka Tsuzuki; hereinafter "Tobu Railway") will launch a manners awareness campaign titled "'Let's Learn Japanese Culture with Manga!' 'MANGA MANNERS'" starting Monday, March 30, 2026. This campaign will utilize manga characters from Kodansha to funnily introduce Japanese manners for train use and daily life to international visitors.

As the number of international visitors continues to reach record highs and is expected to increase further, Tokyo Metro and Tobu Railway will display and broadcast posters and videos featuring manga characters introducing manners alongside actual manga panels in their station premises and train cars, as well as post them on social media. This is to ensure that international visitors can smoothly use Tokyo Metro and Tobu Railway and enjoy their time in Japan.

Tokyo Metro and Tobu Railway will continue to implement initiatives to raise awareness of manners so that all customers can use the railways comfortably.

1. Period

Display and broadcast will commence sequentially from Monday, March 30, 2026.

*Note: Scheduled to be displayed/broadcast until around Thursday, April 30 of the same year. The display period may be subject to change.

2. Display/Broadcast Locations

Within Tokyo Metro and Tobu Railway station premises and train cars.

*Note: Display will be made as appropriate at each location within the period.

3. List of Manners to be Promoted and Manga Titles

[Below are some examples of the displayed/broadcast content]

FACT BOX

  • Source: PR Times
  • Category: News