Introducing Japanese Manners for Train Use and More Through Manga!

Tokyo Metro Co., Ltd. (Head Office: Taito-ku, Tokyo; President and Representative Director: Akihiro Kosaka; hereinafter "Tokyo Metro") and Tobu Railway Co., Ltd. (Head Office: Sumida-ku, Tokyo; President and Representative Director: Yutaka Tsuzuki; hereinafter "Tobu Railway") will launch a manners awareness campaign titled "'Let's Learn Japanese Culture with Manga!' 'MANGA MANNERS'" starting Monday, March 30, 2026. This campaign will utilize Kodansha's manga characters to funnily introduce Japanese manners for train use and daily life to international visitors.

As the number of international visitors to Japan continues to reach record highs and is expected to increase further, posters and videos introducing manners with manga characters alongside actual manga panels will be displayed and broadcast within the stations and trains of both companies, and also posted on social media. This initiative aims to help international visitors use Tokyo Metro and Tobu Railway smoothly and enjoy their time in Japan.

Tokyo Metro and Tobu Railway will continue to implement initiatives to raise awareness of manners so that all customers can use the railways comfortably.

1. Duration

Display and broadcast will commence sequentially from Monday, March 30, 2026.

*Scheduled to be displayed and broadcast until around Thursday, April 30 of the same year. Please note that the display period may be subject to change.

2. Display and Broadcast Locations

Within Tokyo Metro and Tobu Railway stations and trains.

*Displays will be placed as appropriate at each location within the period.

3. List of Manners to be Promoted and Manga Titles

【Below are some examples of the displayed/broadcast content】