Capital and Business Alliance with Flat Collaboration
Tokyo Century Corporation has entered into a capital and business alliance with Flat Collaboration Co., Ltd., a leading venture in third-party hotel management. The partnership aims to establish a non-asset business model through asset management collaboration and joint sourcing of hotel assets.
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- 📰 Published: June 15, 2026 at 19:03
- 🔍 Collected: June 15, 2026 at 10:21
- 🤖 AI Analyzed: June 16, 2026 at 01:51 (15h 29m after Collected)
Tokyo Century Corporation (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Hiroharu Fujiwara; hereinafter "the Company") has decided to enter into a capital and business alliance agreement (hereinafter "the Alliance") with Flat Collaboration Co., Ltd. (Headquarters: Meguro-ku, Tokyo; Representative Director: Ken Ikeo; hereinafter "FC Company"), a leading venture in third-party hotel management, and to make an investment in the company.
This Alliance is part of the Company's initiatives toward achieving the goal stated in its Mid-Term Management Plan 2030: evolving into a "hybrid asset management platform." The Company aims to establish a non-asset business model that goes beyond traditional hotel real estate ownership, encompassing end-to-end operations from hotel management to asset management (hereinafter "AM").
1. Objectives and Collaborative Activities of the Alliance
AM (Asset Management) Integration for Existing and New Assets:
As the first collaborative initiative under the Alliance, the Company will proceed with procedures to entrust and collaborate with FC Company on AM operations for hotel assets in which the Company is involved or holds. By partnering with FC Company, which possesses extensive expertise in hotel management, operations, and AM, the Company will execute agile value-enhancement measures such as optimizing room sales and rebranding physical facilities to maximize hotel value.
Promotion of Joint Sourcing Leveraging the Company’s Customer Base:
The Company will combine its extensive customer network, which offers opportunities for new project development, with FC Company’s advanced third-party hotel management platform to jointly pursue the acquisition of high-quality new hotel projects. This collaboration will drive high investment efficiency and the creation of diverse fee-based businesses.
Strengthening FC Company’s Governance Structure:
In conjunction with this Alliance, the Company will dispatch one external director to FC Company. This move will leverage the Company’s managerial expertise to support the strengthening of FC Company’s organizational foundation, while simultaneously establishing a system to recycle and accumulate FC Company’s advanced specialized knowledge within the Company’s group.
2. Strengths of Flat Collaboration Company
FC Company is one of Japan’s leading operators in "third-party hotel management," capable of highly managing all phases of hotel investment, management, and operations. Its main strengths include the following:
Proven Track Record and Expertise in Hotel Management: In addition to a neutral track record in third-party hotel management that is not biased toward specific owners or brands, FC Company provides various advisory services related to hotel management. It offers flexible service solutions based on rich experience and expertise.
End-to-End Professional Structure: The company has a team of experts capable of covering a full range of services related to investment and operational management across all phases—from hotel development to sale or acquisition.
Proprietary Talent Supply Network: In addition to a robust industry network, FC Company maintains a talent platform system through its own educational institution, cultivating highly skilled professionals in tourism and hotel management.
Company Name
Flat Collaboration Co., Ltd.
Headquarters
2-16-20 Shitamachi, Meguro-ku, Tokyo ARISTO Meguro 103
Representative
Representative Director Ken Ikeo
Established
May 2017
Business Activities
Third-party hotel management services, advisory services (asset advisory, investment decision support, opening support, construction and renovation management), etc.
End
This Alliance is part of the Company's initiatives toward achieving the goal stated in its Mid-Term Management Plan 2030: evolving into a "hybrid asset management platform." The Company aims to establish a non-asset business model that goes beyond traditional hotel real estate ownership, encompassing end-to-end operations from hotel management to asset management (hereinafter "AM").
1. Objectives and Collaborative Activities of the Alliance
AM (Asset Management) Integration for Existing and New Assets:
As the first collaborative initiative under the Alliance, the Company will proceed with procedures to entrust and collaborate with FC Company on AM operations for hotel assets in which the Company is involved or holds. By partnering with FC Company, which possesses extensive expertise in hotel management, operations, and AM, the Company will execute agile value-enhancement measures such as optimizing room sales and rebranding physical facilities to maximize hotel value.
Promotion of Joint Sourcing Leveraging the Company’s Customer Base:
The Company will combine its extensive customer network, which offers opportunities for new project development, with FC Company’s advanced third-party hotel management platform to jointly pursue the acquisition of high-quality new hotel projects. This collaboration will drive high investment efficiency and the creation of diverse fee-based businesses.
Strengthening FC Company’s Governance Structure:
In conjunction with this Alliance, the Company will dispatch one external director to FC Company. This move will leverage the Company’s managerial expertise to support the strengthening of FC Company’s organizational foundation, while simultaneously establishing a system to recycle and accumulate FC Company’s advanced specialized knowledge within the Company’s group.
2. Strengths of Flat Collaboration Company
FC Company is one of Japan’s leading operators in "third-party hotel management," capable of highly managing all phases of hotel investment, management, and operations. Its main strengths include the following:
Proven Track Record and Expertise in Hotel Management: In addition to a neutral track record in third-party hotel management that is not biased toward specific owners or brands, FC Company provides various advisory services related to hotel management. It offers flexible service solutions based on rich experience and expertise.
End-to-End Professional Structure: The company has a team of experts capable of covering a full range of services related to investment and operational management across all phases—from hotel development to sale or acquisition.
Proprietary Talent Supply Network: In addition to a robust industry network, FC Company maintains a talent platform system through its own educational institution, cultivating highly skilled professionals in tourism and hotel management.
Company Name
Flat Collaboration Co., Ltd.
Headquarters
2-16-20 Shitamachi, Meguro-ku, Tokyo ARISTO Meguro 103
Representative
Representative Director Ken Ikeo
Established
May 2017
Business Activities
Third-party hotel management services, advisory services (asset advisory, investment decision support, opening support, construction and renovation management), etc.
End
FAQ
What is the main purpose of this partnership?
To enhance hotel asset value and establish a non-asset business model through AM collaboration and joint sourcing.
What are Flat Collaboration's strengths?
Neutral third-party management experience, end-to-end professional team, and proprietary talent development platform.
What will Tokyo Century contribute?
Capital investment plus an external director to strengthen governance and enable knowledge transfer.