[New Release] genoa 'UV Cut Balm' & 'UV Block Cream' — UV Care That Protects Face and Body as an Extension of Skincare

Monday, April 20, 2026 - New Release Tokyo Beauty Science Institute Co., Ltd. (Headquarters: Kita-ku, Tokyo; Representative: Takako Ozawa; hereinafter referred to as Tokyo Beauty Science Institute), which develops cosmetics manufacturing technology, manufactures and sells products, and operates an education business related to beauty, will launch the skin-friendly sunscreen creams 'UV Cut Balm' and 'UV Block Cream' from its skincare brand 'genoa'. The new products will be available at directly managed stores and the official online shop (https://genoashop.net/) starting Monday, April 20, 2026. To gently protect the skin from UV rays. Even during seasons when UV rays are a concern, To be able to use it every day without placing a burden on the skin. That is the starting point of genoa's sunscreen creation. genoa does not use UV absorbers that chemically absorb UV rays. It employs a simple design that reflects UV rays with mineral particles, bouncing them off the skin. Not relying on synthetic polymers and not covering the skin more than necessary. Even though it is a sunscreen, we value a comfortable feel that minimizes the burden on the skin. A UV Cut Balm that moistly wraps the skin, A lightly spreading UV Block Cream, And the Anti-Sunburn renewed last year. Three forms of UV care to choose from according to preference and occasion. As an extension of daily skincare, it protects the skin from UV rays. This is the UV care that genoa envisions. [New Product] UV Cut Balm (Full Body Sunscreen Balm) genoa | UV Cut Balm 25g Moistly wraps Protects the skin from strong sunlight genoa's first balm-type sunscreen. Fragrance-free, using no preservatives or surfactants, We insisted on a simple formula that minimizes the burden on the skin. It spreads smoothly, with a texture that seems to wrap the skin, Designed to be easy to use on wide areas such as the neck, arms, and legs. As UV care for dry-prone skin or on days with strong sunlight, It protects your skin while maintaining a moist and comfortable feeling. [SPF39.9・PA++++] Product page here ▼ https://genoashop.net/products/detail/185 Zinc Oxide, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Beeswax, Euphorbia Cerifera (Candelilla) Wax, Tocopherol, Iron Oxides genoa | UV Cut Balm 25g ¥2,860 (Tax included) *Zero UV absorbers *Zero synthetic polymers *Zero synthetic surfactants *Zero tar dyes *Zero parabens *Fragrance-free [New Product] UV Block Cream (Sunscreen Cream / Makeup Base) genoa | UV Block Cream 30mL Adds brightness A UV base that prepares the facial area A cream-type UV base characterized by its smooth spread and light feel. It comfortably connects UV protection and base makeup, smoothing the skin's surface. A stainless steel ball is adopted inside the container, Devised to be easy to use uniformly until the very end. With a formula you can use while enjoying the scent, It supports the finish of the base makeup layered next. While caring for the skin, it balances UV protection and a beautiful finish You can enjoy a base makeup unique to genoa. Product page here ▼ https://genoashop.net/products/detail/186 Water, Trioctyl Citrate, Caprylic/Capric Triglyceride, Titanium Dioxide, Zinc Oxide, Silica, Mineral Oil, Hydrogenated Lecithin, Glycerin, Cerium Oxide, Xanthan Gum, Stearic Acid, Magnesium Stearate, Malic Acid, Ethylhexylglycerin, Caprylyl Glycol, Cetyl Palmitate, Aluminum Hydroxide, Mica, Iron Oxides, Fragrance genoa | UV Block Cream 30mL ¥3,850 (Tax included) *Zero UV absorbers *Zero synthetic polymers *Zero synthetic surfactants *Zero tar dyes *Zero parabens