Tokyo Metropolitan Government to Hold "Price Transfer Support Seminar for Service, Retail, and Restaurant Industries" — Aimed at Businesses Serving General Consumers —
The Tokyo Metropolitan Government will hold a free seminar and provide expert dispatch support for service, retail, and restaurant businesses struggling with rising costs due to soaring crude oil prices. The initiative aims to help these businesses implement appropriate price transfers while preventing customer attrition, thereby stabilizing SME management.
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- 📰 Published: May 13, 2026 at 23:00
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The surge in crude oil prices has led to increases not only in energy costs but also in raw material costs, transportation fees, and various other expenses. The Tokyo Metropolitan Government has been providing support for appropriate price transfers.
Unlike businesses involved in supply and demand relationships, industries that deal directly with general consumers, such as service, retail, and restaurant sectors, do not have clear negotiating partners for price transfers.
This time, we will hold a new seminar that takes into account the characteristics of the aforementioned industries. Businesses that are hesitant to raise prices due to concerns about losing customers are encouraged to participate.
**Seminar and Individual Consultation Session**
**Date and Time**
Friday, June 12, Reiwa 8 (2026), 15:00 – 16:30 (60 minutes for seminar, 30 minutes for Q&A)
**Content**
**How to Successfully Raise Prices Without Losing Customers and Determine Price Ranges**
(1) Outlook for future price increases
(2) Effective pricing strategies based on customer types
(3) Three approaches to price determination
(4) Consumer psychology and pricing ingenuity
(5) How much can prices be raised?
* Individual consultation sessions will be held after the seminar.
**Lecturer**
Tatsuya Yamaguchi (Representative of Brand Fine, Small and Medium Enterprise Management Consultant)
**Format**
In-person event + On-demand streaming planned for a later date
**Venue**
Akihabara Government Building, Tokyo Metropolitan Bureau of Industrial and Labor Affairs, 1-9 Kanda Sakumacho, Chiyoda-ku, Tokyo
**Capacity**
60 people (Free of charge)
**Application Method**
Please apply via the Tokyo Metropolitan Small and Medium Enterprise Support Center website.
https://www.tokyo-kosha.or.jp/topics/2606/0009.html
**[Application Start]** From Monday, May 18, Reiwa 8 (2026) ~
* In addition to this session, a second session (around September, Reiwa 8) and a third session (around December, Reiwa 8) are planned.
**Expert Dispatch**
Experts will be dispatched as needed to support individual businesses (stores) in understanding their current situation and branding for price transfers, and to provide advice on implementing price increases (price transfers) that are acceptable to customers.
(Up to 4 times per company, free of charge)
* Online support is also available upon request.
This initiative promotes the "2050 Tokyo Strategy."
Strategy 13: Industry "Support and Promote Growth of Small and Medium-sized Enterprises"
**[Contact Information]**
■ For general business inquiries
Industrial and Labor Affairs Bureau, Commerce and Industry Department, Business Support Division
Phone: 03-5320-4783
■ For seminar and expert dispatch inquiries
Tokyo Metropolitan Small and Medium Enterprise Support Center, General Support Division
Phone: 03-3251-7882
Unlike businesses involved in supply and demand relationships, industries that deal directly with general consumers, such as service, retail, and restaurant sectors, do not have clear negotiating partners for price transfers.
This time, we will hold a new seminar that takes into account the characteristics of the aforementioned industries. Businesses that are hesitant to raise prices due to concerns about losing customers are encouraged to participate.
**Seminar and Individual Consultation Session**
**Date and Time**
Friday, June 12, Reiwa 8 (2026), 15:00 – 16:30 (60 minutes for seminar, 30 minutes for Q&A)
**Content**
**How to Successfully Raise Prices Without Losing Customers and Determine Price Ranges**
(1) Outlook for future price increases
(2) Effective pricing strategies based on customer types
(3) Three approaches to price determination
(4) Consumer psychology and pricing ingenuity
(5) How much can prices be raised?
* Individual consultation sessions will be held after the seminar.
**Lecturer**
Tatsuya Yamaguchi (Representative of Brand Fine, Small and Medium Enterprise Management Consultant)
**Format**
In-person event + On-demand streaming planned for a later date
**Venue**
Akihabara Government Building, Tokyo Metropolitan Bureau of Industrial and Labor Affairs, 1-9 Kanda Sakumacho, Chiyoda-ku, Tokyo
**Capacity**
60 people (Free of charge)
**Application Method**
Please apply via the Tokyo Metropolitan Small and Medium Enterprise Support Center website.
https://www.tokyo-kosha.or.jp/topics/2606/0009.html
**[Application Start]** From Monday, May 18, Reiwa 8 (2026) ~
* In addition to this session, a second session (around September, Reiwa 8) and a third session (around December, Reiwa 8) are planned.
**Expert Dispatch**
Experts will be dispatched as needed to support individual businesses (stores) in understanding their current situation and branding for price transfers, and to provide advice on implementing price increases (price transfers) that are acceptable to customers.
(Up to 4 times per company, free of charge)
* Online support is also available upon request.
This initiative promotes the "2050 Tokyo Strategy."
Strategy 13: Industry "Support and Promote Growth of Small and Medium-sized Enterprises"
**[Contact Information]**
■ For general business inquiries
Industrial and Labor Affairs Bureau, Commerce and Industry Department, Business Support Division
Phone: 03-5320-4783
■ For seminar and expert dispatch inquiries
Tokyo Metropolitan Small and Medium Enterprise Support Center, General Support Division
Phone: 03-3251-7882