Announcement of Application for the Reiwa 8 "Young and Female Leader Support Program Subsidy Project" and "Shopping Street Entrepreneurship/Succession Support Project"
The Tokyo Metropolitan Government and the Tokyo Small and Medium Enterprise Promotion Corporation are announcing the application period for the Reiwa 8 "Young and Female Leader Support Program Subsidy Project" and "Shopping Street Entrepreneurship/Succession Support Project." These initiatives aim to discover and nurture successors for shopping streets, thereby revitalizing local commercial areas by supporting new business openings, second ventures, business succession, and relocations with substantial subsidies.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 23:00
- 🔍 Collected: April 15, 2026 at 14:31
- 🤖 AI Analyzed: April 19, 2026 at 12:02 (93h 30m after Collected)
The Tokyo Metropolitan Government and the Tokyo Small and Medium Enterprise Promotion Corporation are implementing the "Young and Female Leader Support Program Subsidy Project" and the "Shopping Street Entrepreneurship/Succession Support Project" to discover successors for shopping streets and promote their revitalization, thereby supporting new business openings in shopping streets.
We are announcing the recruitment for both projects for Reiwa 8.
## Project Overview
### [Young and Female Leader Support Program Subsidy Project]
#### ◆ Eligible Applicants
Women or young men aged 39 or under (as of March 31, Reiwa 9 / 2027), who:
1. Wish to start a new business
2. Wish to open a second store in the same industry as an existing store
3. Wish to relocate to a shopping street area (excluding relocation from within Tokyo shopping streets)
#### ◆ Eligible Expenses
| Expense Category | Details | Subsidy Ratio and Limit |
|---|---|---|
| Facility Improvement Costs | 1. New store construction/renovation costs: Costs for construction work required for new store openings or renovations in shopping streets.
2. Equipment and fixture purchase costs: Costs for purchasing equipment and fixtures required for new store openings in shopping streets.
3. Advertising and promotion costs: Website creation costs, flyer production costs, etc. (※Maximum eligible expense is 1.5 million yen) | Subsidy Ratio: Within 3/4
Maximum Subsidy: 4 million yen | | Store Rental Costs | Rental costs for premises required for the implementation of the subsidy project, when newly leased. | Subsidy Ratio: Within 3/4
Maximum Subsidy: 1st year: 150,000 yen/month
2nd year: 120,000 yen/month
3rd year: 100,000 yen/month | ※Total Maximum Subsidy: 8.44 million yen ### [Shopping Street Entrepreneurship/Succession Support Project] #### ◆ Eligible Applicants 1. Those wishing to start a new business 2. Those wishing to open a store in an industry different from an existing store (diversification) 3. Those wishing to renovate or remodel a store in a Tokyo shopping street through business succession 4. Those wishing to open a second store in the same industry as an existing store 5. Those wishing to relocate to a shopping street area (excluding relocation from within Tokyo shopping streets) #### ◆ Eligible Expenses | Expense Category | Details | Subsidy Ratio and Limit | |---|---|---| | Facility Improvement Costs | 1. New store construction/renovation costs: Costs for construction work required for new store openings or renovations in shopping streets.
2. Equipment and fixture purchase costs: Costs for purchasing equipment and fixtures required for new store openings in shopping streets.
3. Advertising and promotion costs: Website creation costs, flyer production costs, etc. (※Maximum eligible expense is 1 million yen) | Subsidy Ratio: Within 2/3
Maximum Subsidy: 2.5 million yen | | Store Rental Costs | Rental costs for premises required for the implementation of the subsidy project, when newly leased. | Subsidy Ratio: Within 2/3
Maximum Subsidy: 1st year: 150,000 yen/month
2nd year: 120,000 yen/month
3rd year: 100,000 yen/month | ※Total Maximum Subsidy: 6.94 million yen ### [Common] #### ◆ Subsidy Period 1 year from the date of decision (however, store rental costs are for 3 years from the date of decision). ※After opening, you can receive support from experts such as small and medium-sized enterprise management consultants. ## Application Schedule ※Both projects follow the same schedule | Round | Application Document Submission
(Electronic or Mail) | Document Screening | Interview Screening | Subsidy Recipient Decision
(Decision Date) | |---|---|---|---|---| | 1st Round | April 23 (Thu) –
May 14 (Thu) | Mid-June –
Late June | Late July | September 1 (Tue) (Planned) | | 2nd Round | July 10 (Fri) –
July 31 (Fri) | Mid-September –
Late September | Late October | December 1 (Tue) (Planned) | | 3rd Round | October 9 (Fri) –
October 30 (Fri) | Early December –
Mid-December | Mid-late January
Reiwa 9 | March 1 (Mon) (Planned)
Reiwa 9 | Application documents are primarily submitted electronically via "J-Grants" provided by the national government (Digital Agency). In case of communication line failure, natural disasters, or other reasons, the use of J-Grants... Keywords:
2. Equipment and fixture purchase costs: Costs for purchasing equipment and fixtures required for new store openings in shopping streets.
3. Advertising and promotion costs: Website creation costs, flyer production costs, etc. (※Maximum eligible expense is 1.5 million yen) | Subsidy Ratio: Within 3/4
Maximum Subsidy: 4 million yen | | Store Rental Costs | Rental costs for premises required for the implementation of the subsidy project, when newly leased. | Subsidy Ratio: Within 3/4
Maximum Subsidy: 1st year: 150,000 yen/month
2nd year: 120,000 yen/month
3rd year: 100,000 yen/month | ※Total Maximum Subsidy: 8.44 million yen ### [Shopping Street Entrepreneurship/Succession Support Project] #### ◆ Eligible Applicants 1. Those wishing to start a new business 2. Those wishing to open a store in an industry different from an existing store (diversification) 3. Those wishing to renovate or remodel a store in a Tokyo shopping street through business succession 4. Those wishing to open a second store in the same industry as an existing store 5. Those wishing to relocate to a shopping street area (excluding relocation from within Tokyo shopping streets) #### ◆ Eligible Expenses | Expense Category | Details | Subsidy Ratio and Limit | |---|---|---| | Facility Improvement Costs | 1. New store construction/renovation costs: Costs for construction work required for new store openings or renovations in shopping streets.
2. Equipment and fixture purchase costs: Costs for purchasing equipment and fixtures required for new store openings in shopping streets.
3. Advertising and promotion costs: Website creation costs, flyer production costs, etc. (※Maximum eligible expense is 1 million yen) | Subsidy Ratio: Within 2/3
Maximum Subsidy: 2.5 million yen | | Store Rental Costs | Rental costs for premises required for the implementation of the subsidy project, when newly leased. | Subsidy Ratio: Within 2/3
Maximum Subsidy: 1st year: 150,000 yen/month
2nd year: 120,000 yen/month
3rd year: 100,000 yen/month | ※Total Maximum Subsidy: 6.94 million yen ### [Common] #### ◆ Subsidy Period 1 year from the date of decision (however, store rental costs are for 3 years from the date of decision). ※After opening, you can receive support from experts such as small and medium-sized enterprise management consultants. ## Application Schedule ※Both projects follow the same schedule | Round | Application Document Submission
(Electronic or Mail) | Document Screening | Interview Screening | Subsidy Recipient Decision
(Decision Date) | |---|---|---|---|---| | 1st Round | April 23 (Thu) –
May 14 (Thu) | Mid-June –
Late June | Late July | September 1 (Tue) (Planned) | | 2nd Round | July 10 (Fri) –
July 31 (Fri) | Mid-September –
Late September | Late October | December 1 (Tue) (Planned) | | 3rd Round | October 9 (Fri) –
October 30 (Fri) | Early December –
Mid-December | Mid-late January
Reiwa 9 | March 1 (Mon) (Planned)
Reiwa 9 | Application documents are primarily submitted electronically via "J-Grants" provided by the national government (Digital Agency). In case of communication line failure, natural disasters, or other reasons, the use of J-Grants... Keywords: