Tokyo Metropolitan Government and Tokyo Metropolitan Small and Medium Enterprise Support Center Announce Start of Applications for FY2026 "Market Development Subsidy Program" - Subsidizing Expenses Necessary for Sales Promotion such as Exhibition Participation!
The Tokyo Metropolitan Government and the Tokyo Metropolitan Small and Medium Enterprise Support Center will begin accepting applications for the FY2026 "Market Development Subsidy Program" from May 15. This program aims to support market development for products/services evaluated by Tokyo or technologies in growth industries, subsidizing a portion of the costs for exhibition participation and sales promotion, up to 3 million yen.
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- 📰 Published: April 7, 2026 at 23:00
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The Tokyo Metropolitan Government and the Tokyo Metropolitan Small and Medium Enterprise Support Center are providing subsidies for a portion of the expenses required for market development, such as participation in exhibitions, for products/services that have received a certain evaluation or support from the Tokyo Metropolitan Government, etc., or for proprietary technologies/products belonging to growth industries, through the "Market Development Subsidy Program." We are pleased to announce that applications for this fiscal year will begin on May 15.
1. Overview of the Subsidy Program
Application Categories and Eligible Products
【Market Development Subsidy for Tokyo-Supported Products】
Proprietary products/services that have received a certain evaluation, certification, or support*1 from the Tokyo Metropolitan Government or the Center.
【Market Development Subsidy for Growth Industries】
Proprietary products/services belonging to the fields of development support themes in the "Innovation Map"*2.
Eligible Exhibitions
Domestic exhibitions, overseas exhibitions, online exhibitions
Eligible Expenses
【Exhibition Participation Fees】
① Booth fees ② Material costs ③ Transportation costs ④ Interpretation fees (overseas exhibitions only)
【Sales Promotion Expenses*3】
① Initial registration fees for EC store setup ② Website creation/modification costs ③ Printing material production costs ④ Video production costs ⑤ Advertising placement fees
Maximum Subsidy Amount / Subsidy Rate
Maximum subsidy amount: 3 million yen; Subsidy rate: Up to 1/2
Eligible Period for Subsidy
From September 1, Reiwa 8 (2026) to November 30, Reiwa 9 (2027) (within 1 year and 3 months)
*1 Please refer to the "Application Guidelines" published on the Center's website for eligible projects and requirements.
*2 The Innovation Map is a technology development guideline formulated by the Tokyo Metropolitan Government, indicating development support themes and technology/product development trends in various fields to solve urban issues. For details, please refer to the Tokyo Metropolitan Government Bureau of Industrial and Labor Affairs' "TOKYO Strategic Innovation Promotion Project" page.
https://www.sangyo-rodo.metro.tokyo.lg.jp/chushou/shoko/sougyou/senryakuinobe/index.html
*3 Application for "Exhibition Participation Fees" is mandatory; application for "Sales Promotion Expenses" alone is not possible.
2. Application Method
Applications will be accepted through the national electronic application system "J-Grants."
To use J-Grants, it is necessary to obtain a "G-Biz ID Prime Account," a common authentication system. After obtaining your G-Biz ID, please apply electronically via J-Grants.
3. Flow of the Subsidy Program
FAQWhat is the Market Development Support Program?It is a program by the Tokyo Metropolitan Government and the Tokyo Metropolitan Small and Medium Enterprise Promotion Corporation to support small and medium enterprises in expanding their product and service markets by subsidizing part of the costs for exhibition participation and sales promotion. What are the grant limits and rates?The grant limit is 3 million yen, and the grant rate is up to 1/2 of eligible expenses. How do I apply?You apply through the electronic application system 'J-Grants' provided by the government. A G-Biz ID Prime account is required. |
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