Specialized Dog Training Shop Launches Field-Inspired Training Leash on Makuake to Improve Dog Walking Etiquette and Support Owner Education

Transforming Daily Walks into "Time for Training and Safety"

TokyoDOGS Co., Ltd. (Headquarters: Koshigaya City, Saitama Prefecture; CEO: Murao Murahito) has launched a new product, the "Training Leash," designed to support dog walking and training, on the crowdfunding platform Makuake starting June 27, 2026.

This product is a 2-way leash developed based on extensive experience from working with numerous dogs and owners at dog training classes and dog kindergartens, suitable for both daily walks and basic training.

After over 100 rounds of testing, the design prioritizes ease of handling, clear signal transmission, and smooth tension control.

Following its launch on Makuake, the campaign achieved its funding goal within 3 hours. As of June 28, 2026, total support reached 1,152,090 yen, achieving 1,152% of the target, highlighting strong interest in choosing the right tools and improving the quality of dog walking.

Overview of the Announcement

TokyoDOGS Co., Ltd. has begun an early launch of a training leash designed to support dog walking and training on Makuake starting June 27, 2026.

This product is a dog gear item developed based on professional dog trainers' field insights, aiming to support daily walks, basic training, and owner-dog communication.

Project Name: The Ultimate Training Leash, Seriously Developed by Professional Dog Trainers—Transforming Daily Walks and Training Launch Date: June 27, 2026 Platform: Makuake Product Category: Dog Training Leash Key Features: 2-way design, ergonomic grip, tension control, behavior psychology-based structure Makuake Page: https://www.makuake.com/project/tokyodogs/

Background and Challenges

Walking a dog is not only for exercise and elimination but also a crucial time to foster social skills and deepen the bond of trust between dog and owner.

However, in actual training settings, many owners express concerns about issues such as pulling on the leash, over-excitement, darting off, reacting to other dogs or people, and difficulty handling the leash. Especially in urban areas, where proximity to pedestrians, cyclists, children, elderly individuals, and other dogs is common, leash handling affects not only the dog’s safety but also that of the surrounding community.

While the pet products market offers a wide variety of leashes, owners often struggle to determine “which leash to choose” or “what kind of tool is suitable for training.”

Through operating dog training classes and dog kindergartens, TokyoDOGS has interacted daily with numerous dogs and owners. From this experience, the company believes that a leash is not merely a walking accessory but a vital communication tool for sending signals to the dog, enabling owners to timely praise and support calm behavior.

Key Features of This Initiative

1. Design Rooted in Professional Training Experience

This product was developed based on insights gained from real-world dog training classes and dog kindergartens. It emphasizes practicality, taking into account canine behavior, owners’ hand movements, physical strain during leash handling, and common challenges encountered during daily walks.

2. A 2-Way Leash Refined Through Over 100 Tests

To accommodate both daily walks and basic training, the product underwent more than 100 rounds of testing. The design aims to be user-friendly across different dog sizes, temperaments, walking environments, and training scenarios.

3. Grip Design for Clear Signal Transmission

The leash features an intuitive grip design that makes it easy for owners to handle and effectively communicate signals to their dogs. Special attention was given to usability, even for owners who are new to leash handling, ensuring ease of use during everyday walks.

4. Tension Control Based on Behavioral Psychology

Designed to avoid placing excessive strain on the dog, the leash enables owners to send timely signals and encourage calm behavior. Rather than relying on force, it functions as a communication tool to manage pulling or over-excitement during walks.

5. Delivering Owner Education Alongside the Product

TokyoDOGS plans to provide not only the leash but also guidance on its use, walking techniques, and how to interact with dogs. Through physical stores, social media, and video content, the company will deliver practical information that owners can easily apply at home and during daily walks.

Value Provided

Through this product, TokyoDOGS offers the following values:

For dog owners: Making daily walks safer and easier to manage. For dogs: Reducing physical strain and improving communication with their owners. For local communities: Contributing to better dog walking etiquette and promoting harmonious coexistence in public spaces, including for those who are less comfortable around dogs.

As the number of dog owners increases, the choice and use of leashes extend beyond individual concerns to become essential for ensuring safe and peaceful coexistence between people and dogs in communities. As a specialized dog training company, TokyoDOGS will continue to provide practical solutions that help build better relationships between dogs and people.

Future Plans

Following the Makuake campaign, TokyoDOGS will refine and expand the product for general release based on feedback and user experiences.

Additionally, through its dog training classes, dog kindergartens, official social media, YouTube, and other channels, the company plans to strengthen its outreach on proper leash usage, basic training during walks, and essential knowledge about canine behavior for dog owners.

Moving forward, TokyoDOGS will continue its efforts to build a society where people and dogs can live together safely, through training classes, dog kindergartens, pet hotels, retail, event management, and educational initiatives.

Company Overview

Company Name: TokyoDOGS Co., Ltd. CEO: Murao Murahito Headquarters: 1-chome 298, Kawayanagi-machi, Koshigaya City, Saitama Prefecture TEL: 048-919-2958 MAIL: info@tokyo-dogs.com Business Activities: Dog training classes, dog kindergartens, pet hotels, retail, event management, education Official Website: https://tokyo-dogs.com/ Instagram: https://www.instagram.com/tokyo__dogs/ YouTube: https://www.youtube.com/@tokyodogs