【Over 150,000 Total SNS Followers】First Book 'Praise Training®' by Dog Training Expert Yuto Matsuo Gets Reprint Decision. Second Edition to be Published on July 25, 2026.

Tokyo DOGS Co., Ltd. (Headquarters: Koshigaya City, Saitama Prefecture / CEO: Yuto Matsuo) is pleased to announce that the first book by its representative, a dog educator and certified trainer of the Police Dog Association, Yuto Matsuo, titled 'Praise Training®: A Complete Guide to 'Praising' Dog Training by Teacher Yuto,' has been decided for a reprint and will be published as the 'First Edition, Second Printing' on July 25, 2026.

This book summarizes the philosophy and practical methods of 'Praise Training®,' which involves correctly understanding a dog's behavior and guiding them towards desired actions through praise, rather than scolding them into submission.

Since its release on February 10, 2026, the book has received a great response from many dog lovers, including owners struggling with training, those planning to get a dog, and those wanting to learn dog training, leading to this reprint decision.

■ Background of the Reprint Decision

In recent years, while more families are welcoming dogs as family members, many owners face daily training challenges such as 'barking,' 'biting,' 'pulling,' 'toilet training,' and 'separation anxiety.'

On the other hand, the internet and social media are flooded with information, and many voices express confusion, saying, 'I don't know what to believe and practice' or 'I'm torn between scolding and praising.'

This book explains, in an easy-to-understand manner for beginners, how to build a better relationship between the owner and their dog by understanding the dog's psychology and learning mechanisms, rather than suppressing their behavior with force.

After its release, we have received comments such as:

- It was a trigger to reconsider how I interact with my dog.
- I was struggling with scolding-based training, but now I can approach it positively.
- It changed not just my training methods, but my whole attitude towards my dog.
- I want people who are about to get a dog to read this too.

These comments show the growing interest in dog training, and many owners have picked up the book.

■ The Author's Passion Behind the Book

'Praise Training®' is not just a technical training manual.

Dog training is not about forcing dogs to comply with human convenience; it is about communication for both the dog and the owner to live together in peace.

The author, Yuto Matsuo, has worked with many dogs and their owners for over 15 years, from police dog training to family dog training. Through this experience, he has come to feel that many behavioral problems arise not because 'the dog is bad,' but because what the dog is trying to communicate is not being correctly understood by the human.

This book summarizes, in a practical format, not just scolding the dog's behavior unilaterally, but:

- Why is that behavior occurring?
- What is the dog learning?
- When and what should the owner praise?
- How can this be made a habit in daily life?

■ What is 'Praise Training®'?

'Praise Training®' is a training philosophy cherished by Tokyo DOGS, which guides dogs to learn while feeling 'fun,' 'happy,' and 'easy to understand,' rather than scaring them through scolding.

There is always a reason behind a dog's behavior.

Barking, biting, pulling, being restless, having toilet accidents. These behaviors all have some meaning for the dog.

The important thing is not just trying to stop the surface-level behavior, but to carefully cultivate desired behaviors by re-evaluating the dog's feelings, environment, and the owner's approach.

This book introduces 'praise-based training' not as a philosophical concept, but as a concrete method that can be practiced in daily life.

■ Main Contents of the Book

This book provides a wide-ranging explanation, from the basics of training necessary for life with a dog to practical responses for situations where owners commonly struggle.

- Basic knowledge for understanding a dog's nature
- The philosophy of praise-based training
- Basic training like sit, down, stay
- How to deal with behaviors like barking, biting, pulling
- Training concepts applicable from puppyhood to adulthood
- Choosing tools and daily care
- Common pitfalls for owners and steps for improvement
- Ways to interact to improve the relationship with your dog

The content is designed to be easily incorporated into daily life, whether you are getting a dog for the first time or already living with a dog and facing challenges.

■ Recommended For

- Those planning to get a dog
- Those anxious about puppy training
- Those struggling with barking, biting, pulling, etc.
- Those who end up scolding their dog and are worried about their relationship
- Those who want to understand their dog's feelings better
- Those who want to share the same training philosophy with their family
- Those who want to learn dog training from the basics

■ Author's Comment

I am very happy that 'Praise Training®: A Complete Guide to 'Praising' Dog Training by Teacher Yuto' has been decided for a reprint and will be published as the first edition, second printing.

I would like to express my sincere gratitude to everyone who picked up this book, to the owners who work with their dogs every day, and to everyone who supports Tokyo DOGS.

Dog training is not about strictly controlling your dog. It is about understanding your beloved dog, learning yourself, and building a better relationship.

I hope this book can be a small trigger for those who thought 'I have no choice but to scold' to feel 'Things can change with praise,' and for those who worried 'My dog is hopeless' to become positive, thinking 'There is a reason for this dog's behavior too.'

Tokyo DOGS will continue to work towards a society where dogs and their owners can live more happily, promoting the spread of praise-based training.

■ Book Details

Title: Praise Training®: A Complete Guide to 'Praising' Dog Training by Teacher Yuto
Author: Yuto Matsuo
Publisher: Arcadia Publishing
Distributor: Seiunsha
Release Date: February 10, 2026
Reprint Information: First Edition, Second Printing, July 25, 2026
ISBN: 978-4-434-37379-X
Format: Paperback
Sales: Nationwide bookstores, online bookstores like Amazon

■ Author Profile

Yuto Matsuo

CEO of Tokyo DOGS Co., Ltd. Dog training expert / Dog trainer.

As a certified trainer of the Police Dog Association and a certified trainer of the Japan Kennel Club, he is involved in a wide range of dog training, from police dog training to family dog training. With over 15 years of industry experience and a track record of training over 10,000 dogs, he was certified by the Japan Record Certification Association in 2024 for the 'Most dogs trained in one year (individual) in Japan.'

He shares information about dog training on YouTube and Instagram as 'Dog Training TV - Teacher Yuto -,' garnering support from over 100,000 total SNS followers.

With a focus on 'highly reproducible 'praise' training that places little burden on both dogs and owners,' he works towards a society where dogs and owners can build better relationships through store management, lectures, books, SNS, events, and educational projects.

■ About Tokyo DOGS

Tokyo DOGS is a specialized dog training store with the philosophy of 'Praise-Based Dog Training.'

It offers services that support the lives of dogs and their owners, including dog daycare, board-and-train, pet hotel, private training, puppy parties, and owner workshops.