Launched by a brand with over 150,000 social media followers: New brand 'TOKYO DOGS STORE' created to 'enrich life with dogs.' 'Making every day with your dog more comfortable and more beautiful.'
Key facts
- Launched by a brand with over 150,000 social media followers: New brand 'TOKYO DOGS STORE' created to 'enrich life with dogs.' 'Making every day with your dog more comfortable and more beautiful.'
- Popular social media brand Tokyo DOGS launches 'TOKYO DOGS STORE,' a new brand for dog goods.
- Date: March 29, 2026
Direct answer
Popular social media brand Tokyo DOGS launches 'TOKYO DOGS STORE,' a new brand for dog goods.
- Citation
- Launched by a brand with over 150,000 social media followers: New brand 'TOKYO DOGS STORE' created to 'enrich life with dogs.' 'Making every day with your dog more comfortable and more beautiful.' (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
Popular social media brand Tokyo DOGS launches 'TOKYO DOGS STORE,' a new brand for dog goods.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 19:01
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1394h 25m after Published)
Tokyo DOGS Co., Ltd. (Headquarters: Koshigaya, Saitama; CEO: Yuto Matsuo) is launching a new brand, "TOKYO DOGS STORE," designed to make life with your dog more comfortable and beautiful. Sales will commence on Saturday, April 18, 2026.
The brand concept is: "Making every day with your dog more comfortable and more beautiful."
At launch, the store will offer 30 types of products, focusing on dog gear designed for both daily use and training, as well as treats focused on health and training.
Products will be available sequentially through our official e-commerce site, Tokyo DOGS physical stores nationwide, and at event venues.
Background of the Brand Launch
In recent years, as more families welcome dogs as members of the household, the values expected of dog products have shifted. People no longer choose products based solely on price or appearance; there is an increasing emphasis on safety, ease of use, integration into daily life, and a balance between functionality and design.
Through our work at Tokyo DOGS Co., Ltd. in dog training schools, dog kindergartens, and pet hotels, we have interacted with many owners and dogs and identified a challenge: there are still few products that are truly easy for the average household dog to use, and that can be used seamlessly for both daily life and training.
Therefore, based on the perspective of our CEO, Yuto Matsuo, who is a police dog trainer, and the knowledge accumulated in the field, we have launched "TOKYO DOGS STORE" to support a better relationship between dogs and people through products, extending beyond our existing services.
Features of TOKYO DOGS STORE
"TOKYO DOGS STORE" prioritizes the following five criteria in product selection and development:
Safety
Ensuring both the dog and the owner can use the products with peace of mind.
Durability
Quality that can withstand daily use and long-term wear.
Daily Integration
Easy to incorporate into the home environment.
Ease of Use for Training
Practical and effective for obedience training and real-world scenarios.
Aesthetics
Beautiful design that complements your lifestyle.
FAQ
What is the main purpose behind the launch of the new brand 'TOKYO DOGS STORE'?
The new brand 'TOKYO DOGS STORE' was created with the core concept of 'Making every day with your dog more comfortable and more beautiful,' aiming to enrich the lives of dogs and their owners.
When will the sales for 'TOKYO DOGS STORE' products officially commence?
Sales for the products from 'TOKYO DOGS STORE' are scheduled to commence on Saturday, April 18, 2026.
What types of products will be available at the launch of 'TOKYO DOGS STORE'?
At launch, 'TOKYO DOGS STORE' will offer approximately 30 types of products, focusing on dog gear for daily use and training, as well as health and training-focused treats.
Where can customers purchase products from 'TOKYO DOGS STORE'?
Products from 'TOKYO DOGS STORE' will be available sequentially through their official e-commerce site, Tokyo DOGS physical stores nationwide, and at event venues.
What are the key criteria that 'TOKYO DOGS STORE' prioritizes in its product selection and development?
'TOKYO DOGS STORE' prioritizes safety, durability, and daily integration in its product selection and development, ensuring peace of mind for both dogs and owners.