A brand with over 150,000 total SNS followers launches "TOKYO DOGS STORE," a new brand to "create a rich life with dogs." "Making every day with your beloved dog more comfortable, more beautiful."

March 28, 2026

Key facts

A brand with over 150,000 total SNS followers launches "TOKYO DOGS STORE," a new brand to "create a rich life with dogs." "Making every day with your beloved dog more comfortable, more beautiful."
TOKYO DOGS Co., Ltd., a company with a social media following of over 150,000, is launching a new brand, "TOKYO DOGS STORE," on April 18, 2026. The brand, created from the perspective of a police dog trainer, aims to enrich the lives of dogs and their owners by providing products that are both beautiful and practical for daily life and training. The initial launch will feature about 30 products, including dog gear and treats, focusing on safety, durability, and ease of use.
Source: PR Times
Date: March 28, 2026

Direct answer

TOKYO DOGS Co., Ltd., a company with a social media following of over 150,000, is launching a new brand, "TOKYO DOGS STORE," on April 18, 2026. The brand, created from the perspective of a police dog trainer, aims to enrich the lives of dogs and their owners by providing products that are both beautiful and practical for daily life and training. The initial launch will feature about 30 products, including dog gear and treats, focusing on safety, durability, and ease of use.

Citation: A brand with over 150,000 total SNS followers launches "TOKYO DOGS STORE," a new brand to "create a rich life with dogs." "Making every day with your beloved dog more comfortable, more beautiful." (March 28, 2026), PR Times
Source: PR Times
Date: March 28, 2026

TOKYO DOGS Co., Ltd., a company with a social media following of over 150,000, is launching a new brand, "TOKYO DOGS STORE," on April 18, 2026. The brand, created from the perspective of a police dog trainer, aims to enrich the lives of dogs and their owners by providing products that are both beautiful and practical for daily life and training. The initial launch will feature about 30 products, including dog gear and treats, focusing on safety, durability, and ease of use.

product_launchNQ 100/100出典：PR Times

📋 Article Processing Timeline

📰 Published: March 28, 2026 at 15:58
🔍 Collected: March 28, 2026 at 21:59 (6h 0m after Published)
🤖 AI Analyzed: April 15, 2026 at 06:09 (416h 9m after Collected)

TOKYO DOGS Co., Ltd. (Headquarters: Koshigaya City, Saitama Prefecture, CEO: Yuto Matsuo) is launching "TOKYO DOGS STORE," a new brand to make life with beloved dogs more comfortable and beautiful, with product sales starting on Saturday, April 18, 2026.

The brand concept is, "Making every day with your beloved dog more comfortable, more beautiful."

At launch, the brand plans to offer 30 types of products, focusing on dog gear designed for both daily use and training, as well as dog treats that are conscious of training and health.

Sales will begin sequentially on the company's own e-commerce site, at TOKYO DOGS physical stores nationwide, and at event venues.

Background of the Brand Launch

In recent years, as more households welcome dogs as family members, the values sought in dog products have also changed. Instead of simply choosing based on price or appearance, there is a growing emphasis on safety, ease of use, how well products fit into one's lifestyle, and the balance between functionality and design.

Meanwhile, through its experience working with many owners and dogs at its dog training schools, dog kindergartens, and pet hotels, TOKYO DOGS Co., Ltd. has recognized a challenge: there are still not many products that are truly easy for the average family dog to use and can be used effortlessly for both daily life and training.

Therefore, leveraging the perspective of our CEO, police dog trainer Yuto Matsuo, and the knowledge accumulated daily on-site, we have launched the new brand "TOKYO DOGS STORE" to support a better relationship between dogs and people not only through services but also in the form of products.

Features of TOKYO DOGS STORE

At "TOKYO DOGS STORE," we emphasize the following five criteria in our product selection and development.

Safety

That both dogs and owners can use the products with peace of mind.

Durability

That the products have the quality to withstand daily and continuous use.

Everyday Integration

That the products are easy to incorporate into the home without difficulty.

Ease of Use During Training

That the products are easy to use in training and practical situations.

Aesthetics

That the products have a quality that blends in with the lifestyle and sensibilities of the owner.

By offering products that are not just “dog supplies” but are designed with daily walks, life at home, and time for training and communication in mind, we aim to make every day with your beloved dog more comfortable and of higher quality.

Featured Products

As our featured products at launch, we will be offering items such as the following.

Pro Cushion Leash / Pro Cushion Half Collar

Dog gear that is easy to handle on daily walks and designed for maneuverability during training. Based on practical on-site usability, it is developed with a design philosophy that makes it easy for general households to adopt.

Deal Rich Treats

Dog treats that are easy to use not only as a daily snack but also during training.

We will offer them as a product that is easy to incorporate continuously while also considering health aspects.

Opening Commemorative Event

To celebrate the opening of TOKYO DOGS STORE, we have prepared three major benefits.

Benefit 1: A special premium video will be given to all customers who make a purchase.

Benefit 2: The first 100 customers who spend 5,000 yen or more will receive a limited edition TOKYO DOGS tote bag.

Benefit 3: The first 10 customers who spend 10,000 yen or more will receive a book with an original message from Yuto-sensei.

Value Proposition

The goal of TOKYO DOGS STORE is not simply to sell products.

It is about improving the very relationship between dogs and people by providing options that feel "easy to use," "easy to continue," and "comfortable" in daily life with a dog.

Effortless for the dog, easy for the owner to handle, and beautifully integrated into their life.

TOKYO DOGS STORE will propose this kind of "quality rooted in everyday life" from an on-site perspective.

Future Development

In the future, in addition to expanding our product lineup, we will also strengthen our information dissemination and proposals that reflect the knowledge cultivated on-site.

We plan to continuously develop as a brand that supports life with dogs, operating across our own e-commerce site, physical TOKYO DOGS stores nationwide, and event venues.

In addition to training, education, boarding, events, and information dissemination, TOKYO DOGS Co., Ltd. will also contribute to creating a society where dogs and people can build better relationships in the area of product sales.

Message from the CEO

TOKYO DOGS Co., Ltd. has worked with many dogs and their owners on-site at our dog training schools and dog kindergartens. Through this experience, we have strongly felt that there are surprisingly few products that are truly easy to use for the average household and can be used effortlessly for both daily life and training.

"TOKYO DOGS STORE" is a brand launched from these on-site challenges.

We want to deliver products that naturally blend into everyday life with your beloved dog, encompassing everything from safety, durability, and ease of use to beauty.

In the future, we will continue to work towards creating a society where dogs and people can build better relationships, not only through services but also in the form of products.