[Reprinted Immediately After Release] Edo-Period Puppy Paintings Extremely Popular! 3rd Printing Decided for Catalog & Artbook 'Nagasawa Rosetsu'
Tokyo Bijutsu announced a third printing of the exhibition catalog and book 'Nagasawa Rosetsu', reaching 18,000 copies just two weeks after its release. The unprecedented popularity is driven by the viral success of the artist's 'cute puppy' paintings.
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- 📰 Published: April 7, 2026 at 19:20
- 🔍 Collected: April 7, 2026 at 11:00
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The exhibition catalog and book "Nagasawa Rosetsu" (Edited and authored by Fuchu Art Museum | Price: 3,960 yen including tax), published by Tokyo Bijutsu (Headquarters: 3-31-15 Ikebukuro Honcho, Toshima-ku, Tokyo; Representative Director: Masahiko Okochi), has reached a cumulative circulation of 18,000 copies with the decision of a third printing.
This book serves as the catalog for the "Spring Edo Painting Festival: Nagasawa Rosetsu" exhibition (Fuchu Art Museum | Until May 10, 2026), which introduces the works of Nagasawa Rosetsu (1754-1799), a painter active in Kyoto during the late 18th century. It was released in advance on Saturday, March 14, 2026, as a definitive general book introducing the multifaceted charm of the artist.
The exhibition, which opened on the same day, has become extremely popular, particularly due to the reputation of the cuteness of the puppies depicted, attracting record-breaking attendance with long queues. Related merchandise also sold out one after another.
As a result, a second printing was decided immediately after the exhibition opened. The popularity continued even after the general release on Thursday, the 19th, leading to an exceptionally fast decision for a third printing just two weeks after the launch.
https://www.tokyo-bijutsu.co.jp/np/isbn/9784808713393/
## Published Works
- Nagasawa Rosetsu "Puppies with Chrysanthemums" Private Collection
- Nagasawa Rosetsu "Sliding Door with Chinese Children Playing" (Detail) Private Collection
This book serves as the catalog for the "Spring Edo Painting Festival: Nagasawa Rosetsu" exhibition (Fuchu Art Museum | Until May 10, 2026), which introduces the works of Nagasawa Rosetsu (1754-1799), a painter active in Kyoto during the late 18th century. It was released in advance on Saturday, March 14, 2026, as a definitive general book introducing the multifaceted charm of the artist.
The exhibition, which opened on the same day, has become extremely popular, particularly due to the reputation of the cuteness of the puppies depicted, attracting record-breaking attendance with long queues. Related merchandise also sold out one after another.
As a result, a second printing was decided immediately after the exhibition opened. The popularity continued even after the general release on Thursday, the 19th, leading to an exceptionally fast decision for a third printing just two weeks after the launch.
https://www.tokyo-bijutsu.co.jp/np/isbn/9784808713393/
## Published Works
- Nagasawa Rosetsu "Puppies with Chrysanthemums" Private Collection
- Nagasawa Rosetsu "Sliding Door with Chinese Children Playing" (Detail) Private Collection