Potato Chips Become Dressing!? CM Starring Hoikenta in 4 Roles to Air in Tokyo, Nagoya, and Osaka from Mid-April
Tokushima Sangyo has launched unprecedented dressings with 'Consomme' and 'Nori-shio' potato chip flavors to help kids enjoy vegetables. A TV CM starring Hoikenta will air in major regions starting mid-April.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 19:17
- 🔍 Collected: April 3, 2026 at 11:00
- 🤖 AI Analyzed: April 21, 2026 at 03:51 (424h 50m after Collected)
■ A potato chip flavored dressing that feels like it should exist everyday, but never did before
The taste of the snack foods children love, exactly as it is, in a dressing. For children who won't budge at the words "eat your vegetables," they'll reach out for the "addictive taste" of consomme potato chips and nori-shio (seaweed salt) potato chips—this is the unprecedented dressing born from that idea.
The very "quirkiness" of "Will a potato chip flavored dressing actually sell?" makes housewives in their 30s and 40s stop at the store shelves and generates natural word-of-mouth diffusion on SNS.
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■ Recommended usage
"Consomme Potato Chip Flavor" and "Nori-shio Potato Chip Flavor" can be used not only as dressings but also in your everyday cooking.
The Tokushima Sangyo official Instagram publishes recipes using this product every week.
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[Consomme Milk Risotto]
20% Motivation, 120% Deliciousness! Consomme Milk Risotto
【Ingredients】
Cheese 50g
[A]
Cold rice 150g
Milk 170ml
Bacon 3 slices
Shimeji mushrooms 1/4 pack
Slightly Weird Dressing Consomme Potato Chip Flavor 2 tbsp
[B]
Black pepper a little
Parsley a little
【Instructions】
1. Put [A] in a frying pan and bring to a simmer while stirring.
2. Add the cheese, and when it starts to melt, serve on a plate. Finish by sprinkling [B] on top.
Difficulty: Beginner / Cooking time: 5 minutes
[Nori-shio Potat-chicken]
【Ingredients】
Chicken breast 2 pieces
Oil as needed
[A]
Slightly Weird Dressing Nori-shio Potato Chip Flavor 2 tbsp
Mayonnaise 1 tbsp...
The taste of the snack foods children love, exactly as it is, in a dressing. For children who won't budge at the words "eat your vegetables," they'll reach out for the "addictive taste" of consomme potato chips and nori-shio (seaweed salt) potato chips—this is the unprecedented dressing born from that idea.
The very "quirkiness" of "Will a potato chip flavored dressing actually sell?" makes housewives in their 30s and 40s stop at the store shelves and generates natural word-of-mouth diffusion on SNS.
---
■ Recommended usage
"Consomme Potato Chip Flavor" and "Nori-shio Potato Chip Flavor" can be used not only as dressings but also in your everyday cooking.
The Tokushima Sangyo official Instagram publishes recipes using this product every week.
---
[Consomme Milk Risotto]
20% Motivation, 120% Deliciousness! Consomme Milk Risotto
【Ingredients】
Cheese 50g
[A]
Cold rice 150g
Milk 170ml
Bacon 3 slices
Shimeji mushrooms 1/4 pack
Slightly Weird Dressing Consomme Potato Chip Flavor 2 tbsp
[B]
Black pepper a little
Parsley a little
【Instructions】
1. Put [A] in a frying pan and bring to a simmer while stirring.
2. Add the cheese, and when it starts to melt, serve on a plate. Finish by sprinkling [B] on top.
Difficulty: Beginner / Cooking time: 5 minutes
[Nori-shio Potat-chicken]
【Ingredients】
Chicken breast 2 pieces
Oil as needed
[A]
Slightly Weird Dressing Nori-shio Potato Chip Flavor 2 tbsp
Mayonnaise 1 tbsp...