SHIELDÉ (Shieldé), the 'Heat-Repelling Clothing' Brand, to Hold Second Pop-Up in Osaka Starting July 4 (Sat) Due to Popular Demand

SHIELDÉ (Shieldé) | Introducing a New Choice: Clothing That Doesn't Trap Heat

Tokko Shoji Co., Ltd. (Headquarters: Chuo Ward, Osaka City, Osaka Prefecture; President and CEO: Keisuke Mitsu-i) will host a two-day pop-up store for its innerwear brand SHIELDÉ (Shieldé), launching in Spring/Summer 2026, at Abeno Cues Mall in Osaka on July 4 (Sat) and July 5 (Sun), 2026.

This event marks the brand's second pop-up following its successful debut at Tokyu Plaza Shibuya in June, and will be SHIELDÉ's first appearance in the Kansai region.

Online-Only Brand Expands to Kansai Following Strong Reception

SHIELDÉ (Shieldé) is a functional innerwear brand developed under the concept of "clothing that doesn't trap heat."

Until now, the brand has been sold exclusively through its own e-commerce site and Rakuten Market, with no physical retail presence.

The brand's first pop-up in Shibuya allowed customers to touch the products and receive in-person explanations, deepening their understanding of the product's functionality and increasing confidence in their purchase—an experience that highlighted the unique value of physical retail.

This upcoming pop-up at Abeno Cues Mall is the second event, made possible by the positive feedback received.

Next-Generation Cooling Through Patented "Heat Radiation × Heat Shielding" Technology

SHIELDÉ's key feature is its proprietary technology that simultaneously achieves "heat radiation" and "heat shielding," based on patented innovation.

By combining "heat radiation," which efficiently releases body heat outward, with "heat shielding," which blocks external heat, SHIELDÉ delivers sustained cooling that differs from conventional contact-cooling fabrics that offer only temporary relief.

A Pop-Up Where You Can Understand and Experience "Why It Feels Cool"

At this pop-up, staff will provide detailed, face-to-face explanations about SHIELDÉ's technology, including:

- Why it feels cool - Why the cooling effect lasts - How heat radiation and heat shielding work

This will be an experiential pop-up where visitors can understand SHIELDÉ's advanced functionality by touching the actual fabric.

Unique Structure of "Heat Radiation × Heat Shielding" That Releases Body Heat and Blocks External Heat

An Opportunity to Experience the "Texture and Fit" That Can't Be Conveyed Online

Visitors will be able to handle products normally available only online and check:

- Fabric texture - Lightweight feel and stretchability - Sizing and fit

※ Fitting rooms will not be available

Event Details

Event Name: SHIELDÉ POP UP STORE Dates: July 4 (Sat) – July 5 (Sun), 2026 Hours: July 4 (Sat) 10:00–21:00 July 5 (Sun) 10:00–19:00 Venue: 1F, in front of Ito-Yokado, Abeno Cues Mall Address: 1-6-1 Abenosuji, Abeno Ward, Osaka City, Osaka Prefecture

Brand Overview

Brand Name: SHIELDÉ (Shieldé)

SHIELDÉ (Shieldé) is a functional innerwear brand developed to meet the demands of today's climate and lifestyle. Leveraging patented heat radiation and heat shielding technology, it offers comfort unlike any conventional innerwear.

【Sales Channels】

• Official Online Store "TERAX SHOP"

https://teraxshop.com/apps/pagefly/preview?id=137e50b6-18fc-412b-b920-9bc3296127d2

• Rakuten Market "TERAX × Merci Mimi Official Store"

https://www.rakuten.co.jp/limy/contents/shielde/

SHIELDÉ (Shieldé) | Lifestyle Line

SHIELDÉ (Shieldé) | Sports Line

【Company Overview】

Company Name: Tokko Shoji Co., Ltd.

Address: Mitsubishi Heavy Industries Osaka Building, 9F, 1-3-20 Tosabori, Nishi Ward, Osaka City, Osaka Prefecture

Representative: President and CEO Keisuke Mitsu-i

Business: Domestic trading and import/export of textile products; manufacturing and sales of Class III medical devices

Capital: 100 million JPY

Annual Sales: 9.9 billion JPY

Founded: March 1, 1936

【Media Inquiries】

Public Relations Office, Tokko Shoji Co., Ltd. Contact: Ms. Kanai

TEL: (03) 3479-6941 / E-MAIL: s-kanai@tokoshoji.co.jp