SHIELDÉ to Launch First Pop-Up Store in Shibuya Featuring Heat Dissipation Tech

Key facts

  • SHIELDÉ to Launch First Pop-Up Store in Shibuya Featuring Heat Dissipation Tech
  • Toko Shoji will host the first pop-up store for its innerwear brand SHIELDÉ at Tokyu Plaza Shibuya from June 10 to 16, 2026, showcasing patented heat-dissipating and heat-shielding apparel.
  • Source: PR Times
  • Date: June 5, 2026

Direct answer

Toko Shoji will host the first pop-up store for its innerwear brand SHIELDÉ at Tokyu Plaza Shibuya from June 10 to 16, 2026, showcasing patented heat-dissipating and heat-shielding apparel.

Citation
SHIELDÉ to Launch First Pop-Up Store in Shibuya Featuring Heat Dissipation Tech (June 5, 2026), PR Times
Source
PR Times
Date
June 5, 2026
Toko Shoji will host the first pop-up store for its innerwear brand SHIELDÉ at Tokyu Plaza Shibuya from June 10 to 16, 2026, showcasing patented heat-dissipating and heat-shielding apparel.
businessNQ 89/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 5, 2026 at 19:40
  • 🔍 Collected: June 5, 2026 at 10:50
  • 🤖 AI Analyzed: June 6, 2026 at 18:27 (31h 36m after Collected)
Toko Shoji Co., Ltd. (Headquarters: Osaka, Representative: Keisuke Mitsui) will run its first limited-time pop-up store for SHIELDÉ, an innerwear brand launched for Spring/Summer 2026, from June 10 to 16, 2026. The event will take place in front of the main entrance on the 2nd floor of Tokyu Plaza Shibuya. SHIELDÉ is developed under the concept of 'clothes that do not trap heat.' Its key feature is a patented technology that simultaneously releases body heat and blocks external heat, maintaining coolness longer than typical contact-cool materials. The brand has previously been sold online via its official store and Rakuten. The pop-up store addresses customer demand to physically inspect the fabric texture, weight, elasticity, and sizing, though no fitting rooms will be available. Staff will be present to explain the mechanisms of the heat-dissipating and heat-shielding technology directly. Toko Shoji was founded in March 1936, has a capital of 100 million yen, and posts annual sales of 9.9 billion yen. Inquiries can be directed to Ms. Kanai at Toko Shoji PR Office (03-3479-6941 / s-kanai@tokoshoji.co.jp).

FAQ

When and where will the SHIELDÉ pop-up store be held?

It will be held from Wednesday, June 10, 2026, to Tuesday, June 16, 2026, in front of the 2F main entrance of Tokyu Plaza Shibuya (1-2-3 Dogenzaka, Shibuya-ku, Tokyo, inside Shibuya Fukuras). Open hours are 11:00-20:00.

What is the main feature of the SHIELDÉ innerwear?

Its unique function simultaneously achieves 'heat dissipation' to release heat from the body and 'heat shielding' to block external heat, ensuring long-lasting coolness based on patented technology.

Can I try on the items at the pop-up store?

While you can touch the items to check the texture, weight, elasticity, and size, fitting rooms are not available at the store.

What are the standard sales channels and who operates SHIELDÉ?

It is usually sold online through the official 'TERAX SHOP' and Rakuten, operated by Toko Shoji Co., Ltd. located in Osaka.

Who should I contact for inquiries about this event or press releases?

You can contact Ms. Kanai at the Public Relations Office of Toko Shoji Co., Ltd. via Phone: 03-3479-6941 or E-mail: s-kanai@tokoshoji.co.jp.

Back to Newsroom (39)