SHIELDÉ Sports Line With Patented Heat-Release and Heat-Shielding Technology to Launch General Sales on May 15, 2026

Toko Shoji Co., Ltd. (Head office: Osaka City, Osaka; Representative Director: Keisuke Mitsui) announced that general sales of the sports line from its innerwear brand SHIELDÉ, equipped with patented heat-release and heat-shielding technology, will begin on Friday, May 15, 2026. General sales will take place through the official online store TERAX SHOP and the Rakuten marketplace store TERAX × Merci Mimi Official Store. SHIELDÉ is a summer innerwear brand created around the concept of being “cooler when worn.” The brand introduces a new idea: clothing that does not trap heat, even during movement. Outdoor sports, training, running, and other active situations create multiple sources of stress at once, including heat, stuffiness, and ultraviolet rays. In recent years’ extreme summer conditions, conventional contact-cooling fabrics and breathability alone have become insufficient for addressing heat that builds up inside the body during exercise. SHIELDÉ was developed not as “cold clothing,” but as clothing designed to prevent heat from accumulating. The sports line further advances this concept by pursuing a design that efficiently releases body heat generated through movement while maintaining comfort. SHIELDÉ uses a proprietary blend of the company’s functional materials TERAX COOL® and NEO COLD®. The materials are blended at the powder stage before print processing and then printed onto the fabric, enabling multiple functions at the same time. This design helps suppress external heat while making it easier for heat generated inside the body to escape, maintaining comfort even during extended wear. The sports line inherits the core performance of the lifestyle line while adding design features optimized for more active movement. It supports a wide range of scenes, including running, training, and outdoor activities; uses a fit designed to reduce stress during movement; offers a lightweight feel suitable for long wear; combines UV protection with comfort; and includes items such as short-sleeve tops, long-sleeve tops, and tights for different uses. The line balances a design that does not interfere with athletic performance with styling that is easy to incorporate into daily life, offering options from short sleeves to long sleeves for running, training, outdoor activities, and more. From April 13 to May 10, 2026, SHIELDÉ’s sports line conducted advance sales of selected products on the support-purchase service Makuake. The campaign received approximately 1.75 million yen in total support purchases and gained backing from 300 supporters, with many comments such as “I want to wear it for golf” and “I want to stay even a little cooler.” In response to this strong reception, the company is now launching general sales of the sports line, aiming to bring the new option of being “cooler when worn” to more people. In addition to its lifestyle line for making everyday life more comfortable, SHIELDÉ is expanding through this sports line into a brand that supports both daily and active scenes. The company aims to provide value as apparel that helps keep the body environment comfortable in all aspects of life. Sales overview: General sales begin on Friday, May 15, 2026. Sales channels include the official online store TERAX SHOP and the Rakuten marketplace store TERAX × Merci Mimi Official Store. Company overview: Toko Shoji Co., Ltd. is located at 9F, Mitsubishi Heavy Industries Osaka Building, 1-3-20 Tosabori, Nishi-ku, Osaka City, Osaka. The company is represented by President and Representative Director Keisuke Mitsui. Its business includes domestic trading, import, and export of various textile products, as well as manufacturing and sales of Class III medical devices. Capital is 100 million yen, annual sales are 9.9 billion yen, and the company was founded on March 1, 1936.