Making 'Cooler to Wear' an Everyday Reality: 'SHIELDÉ' Lifestyle Line, a Makuake Sensation, Begins General Sales on May 1st (Friday)
Tokoshoji Co., Ltd. announced the general sale of its 'SHIELDÉ' lifestyle innerwear line, featuring patented heat dissipation x heat shielding technology, starting May 1, 2026. This line, which generated significant buzz on Makuake, is designed around the concept of being 'cooler to wear' than not.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 19:40
- 🔍 Collected: May 1, 2026 at 11:01
- 🤖 AI Analyzed: May 1, 2026 at 22:56 (11h 54m after Collected)
Tokoshoji Co., Ltd. (Headquarters: Osaka, Osaka Prefecture / Representative Director: Keisuke Mitsui) will begin general sales of its 'SHIELDÉ' lifestyle innerwear line, which features patented “heat dissipation x heat shielding technology,” on Friday, May 1, 2026.
General sales will be conducted through the official online store "TERAX SHOP" and Rakuten "TERAX × Merci Mimi Official Store."
'SHIELDÉ,' a summer innerwear brand born from the concept of "cooler to wear."
Choosing "clothes that don't accumulate heat" instead of "cold clothes."
Japan's summers are often hot and humid, with frequent periods of no wind.
In recent years, the number of scorching days and tropical nights has increased, making it increasingly difficult for conventional cool-touch and breathable fabrics alone to alleviate heat buildup and discomfort during wear.
'SHIELDÉ' is an innerwear brand developed in response to such Japanese summers, based on the idea of "clothes that don't accumulate heat" rather than "cold clothes."
Instead of relying on sweat or wind, we focused on how to dissipate the heat generated by the body itself, redesigning the very nature of innerwear.
Patented "Heat Dissipation x Heat Shielding Technology."
'SHIELDÉ' uniquely blends its in-house developed functional materials "TERAX COOL®" and "NEO COLD®." By blending them at the powder stage before printing and then printing them onto the fabric, the following features are achieved simultaneously:
This creates a state where external heat is suppressed, and heat generated inside the body is easily dissipated, allowing for comfort to continue even after long hours of wear.
Seven functions by patented technology that eliminate all stress of summer.
Features of the Lifestyle Line: Designed for "comfort in daily life."
The 'SHIELDÉ' lifestyle line is a series designed for wear in all daily situations, including commuting, going out, and spending time indoors.
In addition to ease of use as innerwear, it adopts a design that reduces tightness and stress, premised on being able to wear it all day long.
From daily life to commuting and indoors. A lifestyle line that makes 24 hours comfortable, even with prolonged wear. Designed for daily use.
Response on Makuake and expansion to general sales.
The 'SHIELDÉ' lifestyle line conducted a pre-sale of some products on the crowdfunding service "Makuake" from February 27 to April 12, 2026.
As a result, it gathered approximately 1.59 million yen in total support from 210 supporters, receiving many comments expressing anticipation, such as "coolness usable in daily life" and "comfortable even after long wear."
In response to this feedback, we are now beginning general sales of the lifestyle line.
We will deliver the new option of "cooler to wear" to more people.
210 people supported on Makuake. SHIELDÉ Lifestyle Line begins general sales on May 1st.
Furthermore, the "Sports Line," specialized for active scenes, has also been pre-sold on Makuake since April 13, 2026, and has currently achieved approximately 1.6 million yen in total support from over 270 supporters, indicating high interest across the entire series.
The Sports Line is scheduled to begin general sales on Friday, May 15, 2026.
Click here for the Makuake pre-sale page.
Long sleeves, yet cooler and more comfortable the more you move. A new sensation in activewear with heat dissipation x heat shielding technology.
Sales Overview
[General Sales Start Date] May 1, 2026 (Friday)
[Sales Channels]
・Official Online Store "TERAX SHOP"
https://teraxshop.com/collections/shielde
・Rakuten "TERAX × Merci Mimi Official Store"
https://www.rakuten.co.jp/limy/contents/shielde/
[Company Profile]
Name: Tokoshoji Co., Ltd.
Location: 9F Mitsubishi Heavy Industries Osaka Building, 1-3-20 Tosabori, Nishi-ku, Osaka-shi, Osaka
Representative: Keisuke Mitsui, Representative Director and President
Business Activities: Domestic trading and import/export of various textile products / Manufacturing and sales of Class III medical devices
Capital: 100 million yen
Annual Sales: 9.9 billion yen
Founding Date: March 1, 1936
[Contact for Media Inquiries]
Tokoshoji Co., Ltd. Public Relations Office Contact: Kanai
TEL: (03) 3479-6941 / E-MAIL: s-kanai@tokoshoji.co.jp
General sales will be conducted through the official online store "TERAX SHOP" and Rakuten "TERAX × Merci Mimi Official Store."
'SHIELDÉ,' a summer innerwear brand born from the concept of "cooler to wear."
Choosing "clothes that don't accumulate heat" instead of "cold clothes."
Japan's summers are often hot and humid, with frequent periods of no wind.
In recent years, the number of scorching days and tropical nights has increased, making it increasingly difficult for conventional cool-touch and breathable fabrics alone to alleviate heat buildup and discomfort during wear.
'SHIELDÉ' is an innerwear brand developed in response to such Japanese summers, based on the idea of "clothes that don't accumulate heat" rather than "cold clothes."
Instead of relying on sweat or wind, we focused on how to dissipate the heat generated by the body itself, redesigning the very nature of innerwear.
Patented "Heat Dissipation x Heat Shielding Technology."
'SHIELDÉ' uniquely blends its in-house developed functional materials "TERAX COOL®" and "NEO COLD®." By blending them at the powder stage before printing and then printing them onto the fabric, the following features are achieved simultaneously:
This creates a state where external heat is suppressed, and heat generated inside the body is easily dissipated, allowing for comfort to continue even after long hours of wear.
Seven functions by patented technology that eliminate all stress of summer.
Features of the Lifestyle Line: Designed for "comfort in daily life."
The 'SHIELDÉ' lifestyle line is a series designed for wear in all daily situations, including commuting, going out, and spending time indoors.
In addition to ease of use as innerwear, it adopts a design that reduces tightness and stress, premised on being able to wear it all day long.
From daily life to commuting and indoors. A lifestyle line that makes 24 hours comfortable, even with prolonged wear. Designed for daily use.
Response on Makuake and expansion to general sales.
The 'SHIELDÉ' lifestyle line conducted a pre-sale of some products on the crowdfunding service "Makuake" from February 27 to April 12, 2026.
As a result, it gathered approximately 1.59 million yen in total support from 210 supporters, receiving many comments expressing anticipation, such as "coolness usable in daily life" and "comfortable even after long wear."
In response to this feedback, we are now beginning general sales of the lifestyle line.
We will deliver the new option of "cooler to wear" to more people.
210 people supported on Makuake. SHIELDÉ Lifestyle Line begins general sales on May 1st.
Furthermore, the "Sports Line," specialized for active scenes, has also been pre-sold on Makuake since April 13, 2026, and has currently achieved approximately 1.6 million yen in total support from over 270 supporters, indicating high interest across the entire series.
The Sports Line is scheduled to begin general sales on Friday, May 15, 2026.
Click here for the Makuake pre-sale page.
Long sleeves, yet cooler and more comfortable the more you move. A new sensation in activewear with heat dissipation x heat shielding technology.
Sales Overview
[General Sales Start Date] May 1, 2026 (Friday)
[Sales Channels]
・Official Online Store "TERAX SHOP"
https://teraxshop.com/collections/shielde
・Rakuten "TERAX × Merci Mimi Official Store"
https://www.rakuten.co.jp/limy/contents/shielde/
[Company Profile]
Name: Tokoshoji Co., Ltd.
Location: 9F Mitsubishi Heavy Industries Osaka Building, 1-3-20 Tosabori, Nishi-ku, Osaka-shi, Osaka
Representative: Keisuke Mitsui, Representative Director and President
Business Activities: Domestic trading and import/export of various textile products / Manufacturing and sales of Class III medical devices
Capital: 100 million yen
Annual Sales: 9.9 billion yen
Founding Date: March 1, 1936
[Contact for Media Inquiries]
Tokoshoji Co., Ltd. Public Relations Office Contact: Kanai
TEL: (03) 3479-6941 / E-MAIL: s-kanai@tokoshoji.co.jp