Toko Shoji Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture / CEO: Keisuke Mitsui) will begin presales of the sportswear 'SHIELDÉ Sports Line' equipped with patented 'heat dissipation and heat shielding technology' on the support purchase service 'Makuake' from Monday, April 13, 2026.

Following the great support received for the brand's 'Lifestyle Line' currently in presale (February 27 to April 19, 2026), we have developed the 'Sports Line' as a new line catering to more active scenes.

This project is the second crowdfunding initiative under 'SHIELDÉ.'

Merely being cold is not enough to handle the 'trapped heat' generated inside the body during exercise. What we aimed for with the Sports Line was a new concept of efficiently releasing body heat that increases with active movement, ensuring that 'heat is not trapped even with continuous movement.'

The fabric performance adopts the same common features as the Lifestyle Line: contact cooling, UV cut, quick-drying, antibacterial and odor-resistant, and the patented heat dissipation x shielding technology.

Building upon that, the Sports Line is structured to accommodate 'moving scenes' such as running, training, and outdoor sports.

In addition to the Lifestyle Line that makes everyday life comfortable, 'SHIELDÉ' introduces the Sports Line as a new option to make active movements cooler and freer.

Makuake presale page is here Comfortable and cooler the more you move, even with long sleeves. A new sensation activewear equipped with heat dissipation x shielding technology.

Background | More freedom for long sleeves. Innovation for active people.

In many 'moving scenes' such as outdoor sports, running, tennis, walking, and yoga, three elements are demanded: 'easy to move,' 'cool,' and 'protection from UV rays.'

However, general sports innerwear has faced challenges such as:

- Too hot to wear long sleeves - Sweat remains when moving, causing a chill - Weak UV protection

Therefore, SHIELDÉ uses its unique 'TERAX COOL®' and 'NE

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: Makuake
  • Products / services: TERAX COOL®