Towards a Society that Stays Close to Body Temperature and Comfort — The Future TERAX Envisions [April Dream]
Toko Shoji's TERAX SHOP participates in April Dream, proposing functional apparel designed to alleviate daily physical stress from heat and cold, aiming for a universally comfortable society.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 03:49
- 🔍 Collected: April 1, 2026 at 19:37
- 🤖 AI Analyzed: April 6, 2026 at 14:11 (114h 33m after Collected)
We support April Dream, an initiative to make April 1st a day to broadcast dreams. This press release is the dream of 'TERAX SHOP'.
TERAX SHOP, operated by Toko Shoji Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture / President: Keisuke Mitsui), broadcasts its dream of 'Realizing a society that stays close to body temperature and comfort' on the occasion of April Dream on April 1st.
Heat and cold have been accepted by many people as 'unavoidable' even though they feel them on a daily basis. Through its proprietary material 'TERAX', TERAX SHOP is proposing new options for such everyday physical sensations.
The Overlooked 'Stress of Physical Sensation'
The heat and cold we feel in our daily lives pile up as small stresses.
Especially for women, there are many situations where they easily feel changes in their physical sensations depending on the season and life stage.
TERAX SHOP faces this 'somehow uncomfortable state'.
Approach with In-House Developed Functional Materials
TERAX SHOP offers products utilizing its in-house developed technology 'TERAX®', which incorporates terahertz ore that emits far-infrared rays.
'TERAX HOT®', which has prints placed on the inside of the garment, is designed to make it easy to feel warmth and support blood circulation promotion.
On the other hand, 'TERAX COOL®' places prints on the outside, making it easier for body heat to escape outside, aiming for a comfortable wearing experience even in the hot season.
Value Expanding by Brand
Each brand of TERAX SHOP is developed while responding to different needs.
la Caluna: Considers comfort during sensitive periods
merci mimi: Utilized as a countermeasure against daily coldness
TERAX CARETECT: Support for conditioning the body
TERAX COOL: Sportswear as a measure against heat
SHIELDÉ: Innerwear that keeps you cool 24 hours a day just by wearing it
TERAX STUD: Supports a comfortable daily life for men
Common to all products is the concept of 'staying close to physical sensations and conditioning everyday life'.
The Dream of TERAX SHOP
Our dream is to create a society where everyone can spend their time comfortably while staying close to their body temperature and comfort.
Warm when needed, light when hot.
Having options to spend time comfortably according to the state of the moment.
We hope to reduce the uncomfortable physical sensations felt in everyday life and connect them to a daily life where you can spend time more like yourself.
'Towards a society where everyone can spend their time in a state that is comfortable for them.'
TERAX SHOP will continue to develop products that stay close to physical sensations.
[Click here for TERAX SHOP]
[Company Profile]
Name: Toko Shoji Co., Ltd.
Location: 9th Floor, Mitsubishi Heavy Industries Osaka Building, 1-3-20 Tosabori, Nishi-ku, Osaka City, Osaka Prefecture
Representative: Keisuke Mitsui, President and Representative Director
Business Content: Domestic trade and import/export of various textile products / Manufacturing and sales of Class III medical devices
Capital: 100 million yen
Annual Sales: 10.3 billion yen
Foundation Date: March 1, 1936
[Contact for press inquiries regarding this matter]
Toko Shoji Co., Ltd. Public Relations Office Contact: Kanai
TEL: (03) 3479-6941 / E-MAIL: s-kanai@tokoshoji.co.jp
TERAX SHOP, operated by Toko Shoji Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture / President: Keisuke Mitsui), broadcasts its dream of 'Realizing a society that stays close to body temperature and comfort' on the occasion of April Dream on April 1st.
Heat and cold have been accepted by many people as 'unavoidable' even though they feel them on a daily basis. Through its proprietary material 'TERAX', TERAX SHOP is proposing new options for such everyday physical sensations.
The Overlooked 'Stress of Physical Sensation'
The heat and cold we feel in our daily lives pile up as small stresses.
Especially for women, there are many situations where they easily feel changes in their physical sensations depending on the season and life stage.
TERAX SHOP faces this 'somehow uncomfortable state'.
Approach with In-House Developed Functional Materials
TERAX SHOP offers products utilizing its in-house developed technology 'TERAX®', which incorporates terahertz ore that emits far-infrared rays.
'TERAX HOT®', which has prints placed on the inside of the garment, is designed to make it easy to feel warmth and support blood circulation promotion.
On the other hand, 'TERAX COOL®' places prints on the outside, making it easier for body heat to escape outside, aiming for a comfortable wearing experience even in the hot season.
Value Expanding by Brand
Each brand of TERAX SHOP is developed while responding to different needs.
la Caluna: Considers comfort during sensitive periods
merci mimi: Utilized as a countermeasure against daily coldness
TERAX CARETECT: Support for conditioning the body
TERAX COOL: Sportswear as a measure against heat
SHIELDÉ: Innerwear that keeps you cool 24 hours a day just by wearing it
TERAX STUD: Supports a comfortable daily life for men
Common to all products is the concept of 'staying close to physical sensations and conditioning everyday life'.
The Dream of TERAX SHOP
Our dream is to create a society where everyone can spend their time comfortably while staying close to their body temperature and comfort.
Warm when needed, light when hot.
Having options to spend time comfortably according to the state of the moment.
We hope to reduce the uncomfortable physical sensations felt in everyday life and connect them to a daily life where you can spend time more like yourself.
'Towards a society where everyone can spend their time in a state that is comfortable for them.'
TERAX SHOP will continue to develop products that stay close to physical sensations.
[Click here for TERAX SHOP]
[Company Profile]
Name: Toko Shoji Co., Ltd.
Location: 9th Floor, Mitsubishi Heavy Industries Osaka Building, 1-3-20 Tosabori, Nishi-ku, Osaka City, Osaka Prefecture
Representative: Keisuke Mitsui, President and Representative Director
Business Content: Domestic trade and import/export of various textile products / Manufacturing and sales of Class III medical devices
Capital: 100 million yen
Annual Sales: 10.3 billion yen
Foundation Date: March 1, 1936
[Contact for press inquiries regarding this matter]
Toko Shoji Co., Ltd. Public Relations Office Contact: Kanai
TEL: (03) 3479-6941 / E-MAIL: s-kanai@tokoshoji.co.jp
FAQ
What is TERAX SHOP?
It is a brand shop operated by Toko Shoji Co., Ltd. that sells clothing using the proprietary functional material 'TERAX'.
What are the features of TERAX materials?
It incorporates terahertz ore that emits far-infrared rays, supporting heat retention (HOT) or heat dissipation (COOL) depending on the print placement.
What kind of brands are available?
Multiple brands are available, including 'la Caluna' and 'merci mimi' for women, 'TERAX COOL' for sports, and 'TERAX STUD' for men.