Tokyo Yakuhin Kogyo Co., Ltd. (headquartered in Minato-ku, Tokyo), part of the Noevir Group, announces the limited release of 'Day Skin Comfort Hydrating'—a cooling-type morning skincare UV cream from its makeup brand Excel. Designed to be used before makeup, this product keeps skin hydrated and protected throughout the day.
◆ The release date refers to the manufacturer's shipping date. Availability may vary by retailer.
◆ Pre-sales began on June 2, 2026, via the official Excel online shop and Amazon.
Launched in January 2024, the original 'Excel Day Skin Comfort' is a skincare UV cream that preps skin before makeup by delivering hydration. It combines the functions of a serum, moisturizer, UV protection, and makeup base, completing your morning routine in one step after toner. Upon launch, its pleasant texture and ability to enhance makeup finish quickly gained popularity, exceeding sales expectations and causing temporary stockouts on the official online store. It continues to receive widespread customer praise.
Now, to offer a comfortable experience even during humid and sticky summer months, Excel introduces the limited-edition 'Day Skin Comfort Hydrating'—a water-rich gel cream that leaves skin smooth and refreshed. Formulated to deliver hydration without stickiness, this lightweight gel cream creates a silky, smooth base for makeup. By deeply hydrating summer skin, it balances oil and moisture levels, helping to prevent midday makeup smudging and breakdown.
Infused with a cooling ingredient*1, it refreshes the skin before makeup application, enhancing makeup adherence. It also contains sebum-control powder*2 and pore-blurring powder*3. While retaining the original's penetrating Vitamin C*4, this limited version adds Glycylglycine*5 and Azelaic Acid Derivative*6 for enhanced hydration.
Fragranced with a soothing blend of bergamot and eucalyptus, the non-greasy, lightweight texture is ideal for summer skincare. It can even be stored in the refrigerator for a cooler application.
【Product Features】
Start your day with a refreshing skincare ritual.
A water-rich, cooling variant of the morning skincare UV cream is now available as a limited edition!
① Complete your morning routine in one step after toner
Serum ■ Moisturizer ■ UV Protection <SPF31 PA++> ■ Makeup Base
② A water-rich gel cream with cooling ingredient*1 leaves skin smooth and refreshed before makeup
③ Focus on daytime skin conditions
Replenishes moisture for summer skin prone to dryness.
Forms a moisture-retaining film to continuously hydrate skin throughout the day, keeping it fresh and supple.
④ Luxuriously formulated with summer-friendly serum ingredients for smooth, refined skin
【DESIGN】
Inspired by the quiet coolness and crisp air of a summer morning,
this design evokes a premium, elegant skincare experience.
Combining the texture of marble with the shimmer of water,
it features a refreshing, sophisticated limited-edition look.
【LINE UP】
Day Skin Comfort
Texture
Rich, soft cream
Serum Ingredients
Penetrating Vitamin C*4, Retinol, 4 types of Ceramide*8 (all moisturizing)
SPF
SPF32 PA++
Fragrance
Soothing Bergamot & Eucalyptus
Day Skin Comfort Hydrating
<LIMITED>
Texture
Lightweight, watery gel cream
Serum Ingredients
Penetrating Vitamin C*4, Glycylglycine*5,
Azelaic Acid Derivative*6 (all moisturizing)
SPF
SPF31 PA++
Fragrance
Soothing Bergamot & Eucalyptus
【HOW TO】
After toner, apply an appropriate amount (pearl-sized, 1–2 drops) evenly and thinly across the face.
Can also be used on the neck.
【Recommended Pairing】
Balancing moisture and oil is key for pre-makeup skin.
We recommend a 2-step routine: the hydrating morning toner 'Day Skin Awakening' and the protective morning UV cream 'Day Skin Comfort'.
Excel Day Skin Awakening 190mL ¥1,800 (¥1,980 including tax)
A morning lotion that delivers fast-absorbing hydration*7,
smoothing skin before makeup.
Luxuriously formulated with active ingredients to prep morning skin.
Penetrating Vitamin C*4, Niacinamide, Lactic Acid, 3 types of Ceramide*9 (all moisturizing)
*1 Menthol *2 Mica, Hydroxyapatite, Zinc Oxide, Dimethicone, Silica
*3 Dimethicone, (Dimethicone/Vinyl Dimethicone) Crosspolymer
*4 Ascorbyl Palmitate Phosphate 3Na (moisturizing) *5 Dipeptide-15 (moisturizing)
*6 Azeloyl Diglycine K (moisturizing)
*7 Reaches stratum corneum *8 Ceramide EOP, Ceramide NG, Ceramide NP, Ceramide AP
*9 Ceramide NG, Ceramide NP, Ceramide AP
【Planner’s Comment】
Yuka Tsuchimoto, Excel Planning Team
At Excel, we’ve always focused on delivering the 'ideal pre-makeup skincare solution'—something only a makeup brand can offer.
This time, we addressed summer-specific concerns: makeup breakdown from oil and sweat, and skin dryness from air conditioning. With a water-rich formula, we’ve created a refreshing, non-sticky texture that keeps skin comfortable even in humid conditions.
We developed this with the hope of making every morning skincare routine a refreshing and enjoyable experience. We truly hope this morning cream helps those struggling with summer makeup wear.
We’d be delighted if many people give it a try!
Excel Brand Site: excelmake.com
Excel Instagram: @excelmake
Excel X: @excelmake_tokyo
Customer inquiries and retailers
Tokyo Yakuhin Kogyo Co., Ltd. Customer Service Center (Sana)
0120-081-937
Available at variety stores, drugstores, and retail chains nationwide
* Also available via the brand website
https://noevirgroup.jp/excel/
FACT BOX
- Source: PR TIMES
- Category: New Product