New Color for the Highly Popular All-in-One Beauty Serum UV Primer 'Motivate Your Skin' from excel! Launch of Lavender Pink for Both a Healthy Glow and Translucency
Tokiwa Pharmaceutical's 'excel' brand will release a new Lavender Pink (MT02) color for its all-in-one 'Motivate Your Skin' primer on March 30, 2026. The new shade simultaneously provides a healthy complexion and corrects dullness.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:00
- 🔍 Collected: March 30, 2026 at 22:56 (2h 56m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 23:41 (552h 45m after Collected)
On March 30, 2026, Tokiwa Pharmaceutical Co., Ltd. (Headquarters: Minato-ku, Tokyo), a member of the Noevir Group, will release a new color "MT02 (Lavender Pink)" for its all-in-one beauty serum UV primer "Motivate Your Skin" from the makeup brand "excel".
* The indicated price is the suggested retail price.
* The release date is the manufacturer's shipping date. Availability dates vary by store.
* Pre-sales will begin on March 16, 2025, at the official excel online shop and Amazon.
Since the autumn of 2025, excel has embraced the new concept, "Your will is beautiful," updating into a brand that "empowers those who wish to be beautifully themselves to believe in their own power." Under the theme of "enhancing rather than hiding," our base makeup items deliver products that draw out and maximize your inherent beauty.
"Motivate Your Skin" is an all-in-one beauty serum primer based on the concept of "wearing confidence with every application," leaving a smooth finish with just one coat.
Everything from a makeup base to a light foundation is complete with this single product. A single application covers pores and dullness while naturally toning up the skin, achieving a "premium bare-skin feel" that is as smooth as a peeled egg.
Its comfortable texture, which feels like applying skincare, is also highly rated. Packed with numerous functions desired in a primer, it is an item you will want to use every day, whether on or off duty.
The new color, "MT02 (Lavender Pink)," is a pink shade that simultaneously delivers a healthy complexion and translucency. By adding a spoonful of lavender to create a slightly bluish pink, we carefully crafted an exquisite hue that corrects dullness while providing a flushed, healthy look.
## [Development Background]
Since its launch in 2023, "Motivate Your Skin" has enjoyed long-term popularity, with some customers saying, "This is the signature excel base makeup!" and has maintained a strong performance of 120% YoY*.
* The indicated price is the suggested retail price.
* The release date is the manufacturer's shipping date. Availability dates vary by store.
* Pre-sales will begin on March 16, 2025, at the official excel online shop and Amazon.
Since the autumn of 2025, excel has embraced the new concept, "Your will is beautiful," updating into a brand that "empowers those who wish to be beautifully themselves to believe in their own power." Under the theme of "enhancing rather than hiding," our base makeup items deliver products that draw out and maximize your inherent beauty.
"Motivate Your Skin" is an all-in-one beauty serum primer based on the concept of "wearing confidence with every application," leaving a smooth finish with just one coat.
Everything from a makeup base to a light foundation is complete with this single product. A single application covers pores and dullness while naturally toning up the skin, achieving a "premium bare-skin feel" that is as smooth as a peeled egg.
Its comfortable texture, which feels like applying skincare, is also highly rated. Packed with numerous functions desired in a primer, it is an item you will want to use every day, whether on or off duty.
The new color, "MT02 (Lavender Pink)," is a pink shade that simultaneously delivers a healthy complexion and translucency. By adding a spoonful of lavender to create a slightly bluish pink, we carefully crafted an exquisite hue that corrects dullness while providing a flushed, healthy look.
## [Development Background]
Since its launch in 2023, "Motivate Your Skin" has enjoyed long-term popularity, with some customers saying, "This is the signature excel base makeup!" and has maintained a strong performance of 120% YoY*.