excel Launches Limited-Time Collaboration with Brow Salon! Featuring Brow Waxing and Makeup Lessons with Popular Items 'The Prime Eyebrow' and 'Skinny Rich Shadow'

Makeup brand 'excel,' developed by Tokiwa Pharmaceutical Co., Ltd. (Headquarters: Minato-ku, Tokyo) of the Noevir Group, will hold a limited-time collaboration with the brow salon 'crest' from April 1, 2026 (Wed) to July 31, 2026 (Fri).

Starting this autumn, 'excel' introduced a new concept, 'Your will is beautiful,' updating the brand to one that 'gives those who wish to be beautifully themselves the power to believe in themselves.' Focusing on eyebrow items that define facial impressions, the brand delivers products under the theme 'Confidence in your brows,' helping users feel confident even with casual brow makeup.

Driven by the desire to help more people discover their own unique brow style, this collaboration with 'crest' was established. The service includes a brow waxing treatment and a makeup lesson using the 3-in-1 'The Prime Eyebrow.' During the lesson, participants can choose one of the recommended sets featuring 'The Prime Eyebrow' and the premium 4-color 'Skinny Rich Shadow N' based on their desired look, and take the products home with them. This collaboration menu is designed to boost confidence in your eye area using 'excel' items suitable for daily use.

'The Prime Eyebrow,' launched in October 2025 as a renewal of the 20-year bestseller 'Powder & Pencil Eyebrow EX,' is a 3-in-1 tool featuring a pencil, powder, and brush, creating sophisticated, beautiful brows with a single item. The 'Skinny Rich Shadow N,' renewed in February 2026, is excel's signature item—a premium 4-color palette featuring brown and beige tones that blend seamlessly with the skin for a perfect finish.

[Collaboration Menu Overview]

・Dates: April 1, 2026 (Wed) – July 31, 2026 (Fri)

・Locations:

crest Omotesando (202 Minami-Aoyama 312 Bldg., 3-12-12 Minami-Aoyama, Minato-ku, Tokyo)

crest Tennoji (Room 101, Residence JUKO, 3-1-24 Abenosuji, Abeno-ku, Osaka-shi, Osaka)

・Menu Name: [excel] Collaboration: Brow Waxing + Eyebrow & Eyeshadow Makeup Lesson

*In the makeup lesson, you will choose one of the 'Usage Item Sets ①–③.' The eyebrow product will be used during the lesson, while you will be taught the recommended application method for the eyeshadow and apply it yourself. Both items are yours to keep.