Tokiwa Shoukai Launches “Cooling Shirt Shower Strong Unscented Refill 1,000mL”

Tokiwa Shoukai Co., Ltd. (Headquarters: Tachibana, Sumida-ku, Tokyo; President and Representative Director: Takashi Aizawa) began selling “Cooling Shirt Shower Strong Unscented Refill 1,000mL” in April through selected variety shops and its official online store. The product is a long-selling item celebrating its 15th anniversary. Known for its powerful cooling sensation and frequently featured in the media every summer, “Cooling Shirt Shower” has long been popular as an easy cooling product that delivers a refreshing feel simply by spraying it onto a shirt. The 1,000mL size comes in a convenient spout pouch for refilling. The lineup includes “Cooling Shirt Shower Strong Level MAX Refill 1,000mL” and “Cooling Shirt Shower Strong Unscented.” Level MAX offers an outstanding cooling effect, while the unscented type is designed for users who want strong cooling performance without worrying about fragrance. By spraying it on clothing or sheets, users can enjoy a cool and refreshing sensation. The product uses patented cooling technology: when sprayed on clothing before going out, evaporative cooling and menthol create a cooling effect that lasts about 30 minutes to one hour. Even after the fabric dries, the cooling sensation returns whenever the user sweats. The product also deodorizes more than 95% of sweat odor and age-related odor on clothing. Tea extract and persimmon tannin, both known for deodorizing effects, are included to neutralize and break down unpleasant sweat and age-related smells. Its deodorizing power is strong enough to serve as a deodorant spray in summer. It also provides a high antibacterial effect of over 99.99%. A quick spray on clothing helps eliminate bacteria commonly found in daily surroundings and supports cleanliness. Recommended uses include shirts, underwear, and socks before commuting, going to school, or going out; hats, innerwear, and towels for outdoor activities or sports; and sheets and pajamas before sleep. As the weather gets hotter, Cooling Shirt Shower can also help amid rising electricity and living costs. With a simple spray, it supports heatstroke prevention and energy saving, helping users get through the hot summer comfortably. Product overview: “Cooling Shirt Shower Strong Unscented Refill” contains 1,000mL and is priced at 2,420 yen (2,200 yen before tax). Limited quantity and distribution. “Cooling Shirt Shower Strong Level MAX Refill” contains 1,000mL and is priced at 2,530 yen (2,300 yen before tax). Limited quantity and distribution. Official online store: Tokyo Cosme, https://tokyo-cosme.com/. New members currently receive 200 yen worth of points upon registration. Founded in 1950, Tokiwa Shoukai Co., Ltd. is a general wholesale trading company headquartered in Sumida-ku, Tokyo. Leveraging its long-established distribution network and product development capabilities, the company operates its own brands such as “Cooling Shirt Shower,” “Beauty Veil,” and “Amino Master,” handling planning, manufacturing, and sales across daily goods, cosmetics, and quasi-drug categories. One of its handled brands, “tfit,” has also recorded strong sales in the Japanese market, and the company continues to meet market needs with a broad product lineup. Company information: Tokiwa Shoukai Co., Ltd., 2-33-5 Tachibana, Sumida-ku, Tokyo 131-8526, Japan. TEL: 03-3613-5194. FAX: 03-3613-5877. Representative: President and Representative Director Takashi Aizawa. Business: cosmetics, daily goods, household goods, general wholesale trading, planning and development of original products. URL: http://www.tokiwashoukai.co.jp/