Sourced from 1,030m at the Foot of Mt. Fuji After 70 Years: Japan’s First Prestige Water 'TOKI' Launches Today

Kirala Inc. (Headquarters: Chuo-ku, Tokyo; President: Keizo Nakajima) announced the launch of 'TOKI' (https://toki-fuji.com/), a natural water sourced from an extremely rare water source in the Lake Yamanaka area at the foot of Mt. Fuji, starting today, April 1, 2026. This market introduction focuses on luxury hotels and restaurants, aiming to expand into high-end markets both in Japan and abroad as a prestige water brand originating from Japan.

Aiming to be Japan's 'Prestige Water' In the growing global mineral water market, water has evolved beyond a mere beverage into a category that symbolizes local culture and stories. 'TOKI' was developed as a challenge to create a top-quality prestige water that embodies Japanese aesthetics.

Origin of the Name 'TOKI' The name combines the concept of flowing time with the resonance of 'Koki' (celebrating a 70th birthday). It incorporates the characters for 'polishing' (to) over 70 years and 'hope' (ki), embodying the philosophy of 'drinking time and thoughts.'

Three Features of 'TOKI' 1. A 'Miracle of Time': Snowmelt from the summit of Mt. Fuji is filtered through basalt layers for approximately 70 years. This water represents a rare source, accounting for only 5.8% of total precipitation on Mt. Fuji. 2. High-Altitude Sourcing: Collected at approximately 1,030m, one of the highest points among Mt. Fuji's water sources, located in the Lake Yamanaka area. 3. Non-Heated Design: To deliver the natural bounty as is, we use non-heated purification, passing through only a single filter to maintain the water's vitality and transparency.

Product Specifications Product Name: TOKI (STILL / SPARKLING) URL: https://toki-fuji.com/ Volume: 720ml Price: Open Price Container: Glass bottle with Washi paper label Source: Yamanaka, Yamanakako-mura, Minamitsuru-gun, Yamanashi Prefecture Type: Natural water (soft water) Key components: Silica 27mg/L, pH 8.1