Japan's First Prestige Water "TOKI" (砥希), Gushing Forth After 70 Years from the Foot of Mount Fuji at an Altitude of Approximately 1,030m, Now on Sale
Kirala Co., Ltd. announced the launch of "TOKI," Japan's first prestige water, sourced from a rare spring in the Lake Yamanaka area at the foot of Mount Fuji. Available to corporate clients from April 1, 2026, this unheated natural water, confirmed to be 70-year-old snowmelt, aims to penetrate the expanding luxury mineral water market in Europe and the Middle East, targeting high-end hotels and restaurants.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 05:00
- 🔍 Collected: April 2, 2026 at 09:03 (4h 3m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 12:55 (459h 51m after Collected)
Kirala Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Keizo Nakajima) announced today, April 1, 2026, the commencement of sales of "TOKI" (砥希, https://toki-fuji.com/), a natural water sourced from an extremely rare spring in the Lake Yamanaka area at the foot of Mount Fuji, to corporate clients (toB). For this market introduction, sales will primarily target luxury hotels and restaurants, with the aim of expanding into high-end markets both domestically and internationally as Japan's first prestige water.
**■ Aiming to Be Japan's First "Prestige Water"**
In the expanding luxury mineral water market, mainly in Europe and the Middle East, water has evolved beyond a mere beverage to a category that symbolizes the culture and narrative of its land, holding value as "something chosen" and "something given." In contrast, mass distribution in plastic bottles is mainstream in Japan, and a prestige water that symbolizes the nation has not yet been established. "TOKI" was developed as a challenge to create the highest quality prestige water that embodies Japanese aesthetics, against this market background.
**The Origin of the Name "TOKI" (砥希)**
The product name combines "toki," meaning flowing time, with the resonance of "koki" (古希), celebrating 70 years of longevity. Furthermore, it integrates the meaning of "to" (砥), representing the value sharpened over 70 years, and "ki" (希), symbolizing hope for the future, encapsulating the unique philosophy of "drinking time and thoughts."
**■ Three Features of "TOKI" (砥希)**
**"Miracle of Time" - 70-Year-Old Snowmelt**
It takes approximately 70 years for snowmelt from near the summit of Mount Fuji to slowly filter through basalt layers and reappear on the surface. Water quality analysis has confirmed that it is snowmelt that fell approximately 70 years ago. Furthermore, this water source is extremely rare, accounting for only 5.8% of the total precipitation on Mount Fuji.
**Sourced from an Altitude of Approximately 1,030m, the Highest Among Mount Fuji Water Sources**
Snowmelt from near the summit of Mount Fuji filters through basalt layers over many years to reach the Lake Yamanaka area. TOKI's water source is one of the extremely rare wells located in the Lake Yamanaka area, which has the highest altitude among the Fuji Five Lakes, and is sourced from an altitude of approximately 1,030m, one of the highest points among Mount Fuji water sources.
**Non-Heated Design Delivers Water Polished by Nature with Its Original Taste**
To deliver the blessings of nature as much as possible, a non-heated purification method is adopted, which involves minimal processing through just one filter, instead of conventional heat sterilization. It is designed to preserve the vitality and transparent taste of water polished by nature over many years, and is bottled in its natural state.
**■ Aiming to Be Japan's First "Prestige Water"**
In the expanding luxury mineral water market, mainly in Europe and the Middle East, water has evolved beyond a mere beverage to a category that symbolizes the culture and narrative of its land, holding value as "something chosen" and "something given." In contrast, mass distribution in plastic bottles is mainstream in Japan, and a prestige water that symbolizes the nation has not yet been established. "TOKI" was developed as a challenge to create the highest quality prestige water that embodies Japanese aesthetics, against this market background.
**The Origin of the Name "TOKI" (砥希)**
The product name combines "toki," meaning flowing time, with the resonance of "koki" (古希), celebrating 70 years of longevity. Furthermore, it integrates the meaning of "to" (砥), representing the value sharpened over 70 years, and "ki" (希), symbolizing hope for the future, encapsulating the unique philosophy of "drinking time and thoughts."
**■ Three Features of "TOKI" (砥希)**
**"Miracle of Time" - 70-Year-Old Snowmelt**
It takes approximately 70 years for snowmelt from near the summit of Mount Fuji to slowly filter through basalt layers and reappear on the surface. Water quality analysis has confirmed that it is snowmelt that fell approximately 70 years ago. Furthermore, this water source is extremely rare, accounting for only 5.8% of the total precipitation on Mount Fuji.
**Sourced from an Altitude of Approximately 1,030m, the Highest Among Mount Fuji Water Sources**
Snowmelt from near the summit of Mount Fuji filters through basalt layers over many years to reach the Lake Yamanaka area. TOKI's water source is one of the extremely rare wells located in the Lake Yamanaka area, which has the highest altitude among the Fuji Five Lakes, and is sourced from an altitude of approximately 1,030m, one of the highest points among Mount Fuji water sources.
**Non-Heated Design Delivers Water Polished by Nature with Its Original Taste**
To deliver the blessings of nature as much as possible, a non-heated purification method is adopted, which involves minimal processing through just one filter, instead of conventional heat sterilization. It is designed to preserve the vitality and transparent taste of water polished by nature over many years, and is bottled in its natural state.