Continued Sales Due to Popular Demand: Chapon's Mother's Day Limited Set Highlights a New Mother's Day Trend of "Gifting Daily Rest"

株式会社Tokel (Tokyo, Itabashi-ku, Hasune; Representative: Shota Setoguchi), which operates the luxury bath additive brand "Chapon" using 100% natural essential oils, announced that its Mother's Day limited set "Itsumo Arigato Zeitaku na Kyusoku" (Thank You Always, Luxurious Rest), launched on April 10, was very well received during the Mother's Day sales period (until May 11). In response to numerous customer comments such as "I want one for myself," "I want to give it to someone close to me," and "Bath time has become something to look forward to," the company will continue selling the set on its official store from May 12 onwards, while supplies last. The Mother's Day gift market has seen a shift from "gifting objects" to "gifting daily rest," and the sales trends of this set reflect this trend.

Changes in the Mother's Day Gift Market – From "Things" to "Daily Rest/Experiences"

The "Mother's Day Gift White Paper 2026" published by Groov Co., Ltd. points out that while the most common budget range for Mother's Day gifts is "less than 4,000-5,000 yen," there is a significant growth in "gifts that heal daily fatigue," such as recovery wear and bathing/relaxation products. This indicates a shift in the value sought in gifts, from "items only for special occasions" to "experiences that support everyday life going forward" (※1).

How to express "thank you" is quietly changing in 2026, from a one-time special item to moments of rest that accompany a mother's daily life.

※1：Groov Co., Ltd. "Mother's Day Gift White Paper 2026" https://prtimes.jp/main/html/rd/p/000000271.000098805.html

Chapon's Mother's Day Limited Set "Itsumo Arigato Zeitaku na Kyusoku" Receives High Praise

Chapon's Mother's Day limited set "Itsumo Arigato Zeitaku na Kyusoku" (4-piece set / 5,580 yen including tax, 2-piece set / 3,480 yen including tax), launched on April 10, was chosen by many customers during the Mother's Day sales period.

With the concept of "gifting luxurious rest time," the fragrance composition combines the splendor of floral, the freshness of citrus, and the tranquility of woody notes. The set is designed with four different blends to match a mother's preferences or mood on any given day, transforming bath time itself into "time for oneself."

Customers who purchased the product left the following comments in the review section of Chapon's official online store:

"Not only are the colors vibrant and cute, but I was told that the scent is so good that they look forward to using it. I always struggle with what to give for Mother's Day every year, but I feel like Chapon's bath additives would make her happy every year~" (★5 / Purchased as a Mother's Day gift)

"I first received it as a birthday present from my son. The moment the scent reached my nose when I put it in the bath, I knew it was high quality. I took many deep breaths, and my mind felt relaxed. This time, I'm giving it to my son and also getting one for myself." (★5 / Repeat purchase)

"The scent is so lovely, and I was told that bath time has become something to look forward to." (★5 / Purchased as a gift)

The desire for continued purchases beyond Mother's Day, and the trend of recipients themselves repurchasing for personal use, are expanding.

Opting to Give "Everyday Life Hereafter" Rather Than "Mother's Day Specifics"

What Chapon observed through the Mother's Day sales campaign was a small change budding among givers. Rather than choosing "a special item for Mother's Day," there is an increasing trend of selecting bath additives within the context of daily life, such as "I want my mother to continue to have peaceful nights" or "I want to slightly ease the daily fatigue of my family, including myself."

It's not about giving "something special" just because it's a "special day," but using a "special day" as an opportunity to exchange "daily rest." The value sought in Mother's Day gifts is indeed quietly shifting.

Continued Sales from May 12 Due to Popular Demand

In response to numerous customer voices, Chapon's Mother's Day limited set "Itsumo Arigato Zeitaku na Kyusoku" will continue to be sold on Chapon's official online store from Tuesday, May 12, while supplies last. It can be chosen for birthdays, anniversaries, a small "thank you for your hard work" gift, or even as a moment of rest for oneself.

Product Overview

"Itsumo Arigato Zeitaku na Kyusoku" 4-piece set: 5,580 yen (tax included)

"Itsumo Arigato Zeitaku na Kyusoku" 2-piece set: 3,480 yen (tax included)

Sales location: Chapon official online store (https://store.chapon.jp/)

Sales period: Until stock runs out

About "Chapon"

Chapon is a luxury bath additive brand themed "Time to forget the hustle and bustle, a moment of happiness," with fragrances crafted from 100% natural essential oils. It delivers relaxing moments where one can take a deep breath amidst the daily rush.