@cosme Bath Salt Registrations Up 204% YoY. Luxury Bath Brand "Chapon" Proposes "Beau-Tea Time"

Tokel Inc. (Itabashi-ku, Tokyo; CEO: Shota Setoguchi), which operates the 100% natural essential oil luxury bath brand "Chapon," will newly propose a self-care bathing experience of "choosing a scent that matches your mood for the day" starting in April 2026. According to a survey by istyle Inc., which operates @cosme, the number of registered products in the bath salt category has increased to 204% compared to the previous year. With 80.6% of @cosme users answering that bath time is a "meaningful investment," interest in bathing is growing. The 100% natural essential oil bath salt sets are currently on sale from 2,980 yen (tax included) at the Chapon official online store.

■ Bath Salt Registrations Up 204% YoY. The New Standard: "Bath = Beauty Time"

One of the keywords highlighted in the "First Half of 2026 Trend Forecast" announced in November 2025 by istyle Inc., operator of @cosme, is "Beau-Tea Time" (a play on words for beauty/hot water time). The background to this is a change in consciousness towards bath time. During the record-breaking heat of summer 2025, quick showers and cool-down items gathered attention. After a period that could be called "separation from hot water," a trend of "returning to hot water" emerged from autumn and winter when temperatures began to drop. An increasing number of people are redefining bath time not just as a way to warm the body, but as a "beauty time to face oneself."

Reference: - @cosme First Half of 2026 Trend Forecast - istyle Inc. Press Release

■ Chapon Proposes a Bath Time "Chosen According to Today's Self"

Under the concept of "A happy time to forget the hustle and bustle," Chapon delivers 100% natural essential oil bath salts. Using no synthetic fragrances or colorings, up to five types of natural essential oils are blended per bottle. It is composed of four categories that closely address everyday lifestyle concerns.

- RESET ── For days when you want to improve sleep quality - RECHARGE ── For days when you want to relieve physical fatigue - REPAIR ── For days when you want to care for your skin and body - UNWIND ── For days when you've worked too hard and want to relax your shoulders

Choosing one bottle that matches your condition for the day—that is the form of self-care bath time that Chapon envisions.

■ Recommended Sets by Type

### Deep Sleep "Sleep Quality" 4-Bottle Set (RESET) For those who suddenly start thinking about things before going to sleep. The gentle floral scents of geranium and ylang-ylang softly loosen tense feelings. You can enjoy four different blends, such as "Midnight Sigh," where mandarin and hinoki cypress evoke a quiet forest night.

### Physical Fatigue 4-Bottle Set (RECHARGE) For days when your body feels heavy from desk work or standing work. This set makes you feel "my body has become lighter" after a bath, featuring the refreshing "Weekend Morning" with grapefruit and lemon, and "Deep in the Blue Forest" where pine and ginger warm you to the core.

### Time Not to Try Too Hard 4-Bottle Set (UNWIND) At the end of a day when you've pushed yourself too hard. Offering scents like the lime-fragranced "Cozy Citrus" and the thyme and mandarin "Elegant Vacation," this set delivers a "time not to try too hard" where you simply close your eyes and surrender to the warmth of the hot water.

* All are currently on sale at the Chapon official online store. 2-bottle sets (2,980 yen, tax included) are also available.

About "Chapon"

Chapon is a 100% natural essential oil bath salt brand that stays close to bath times when you "want to heal today's fatigue." With the concept of "A happy time to forget the hustle and bustle," cumulative sales have surpassed 300,000 bottles. It is now available at gift specialty stores nationwide, including Isetan Mitsukoshi and BIRTHDAY BAR. It is the first bath salt to win the Good Design Award and has secured the No. 1 ranking in its category on Amazon and Rakuten.

- Brand Official Website - List of Available Stores - Official Instagram - Official X - LINE Official Account

Company Profile - Company Name: Tokel Inc. - Location: 1-23-16 Tokumaru, Itabashi-ku, Tokyo - CEO: Shota Setoguchi - Established: September 9, 2020 (Hot Spring Day) - Business Description: Planning, manufacturing, and sales of the luxury bath brand "Chapon" - Company Website: https://tokel.jp/

Contact Information - PR Contact: Setoguchi - Phone: 050-3183-8899 - Email: media@tokel.jp