Over 380,000 Units Sold, 3,000+ Reviews. 3 Reasons Why Luxury Bath Additive "Chapon" is Supported
Luxury bath additive brand "Chapon" has surpassed 380,000 units in cumulative sales, garnered over 3,000 reviews, and attracted 40,000 LINE official account friends. Its commitment to 100% natural essential oils, being the first bath salt to win the Good Design Award, and offering four lines catering to customer concerns are the reasons for its strong support.
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- 📰 Published: April 14, 2026 at 23:00
- 🔍 Collected: April 14, 2026 at 14:31
- 🤖 AI Analyzed: April 19, 2026 at 16:39 (122h 7m after Collected)
Tokel Co., Ltd. (Itabashi-ku, Tokyo, Representative: Shota Setoguchi) announces that its luxury bath additive brand "Chapon," which uses 100% natural essential oils, has surpassed 380,000 units in cumulative sales. Since its establishment on September 9, 2020 (Onsen Day), Chapon has been committed to bath additives made solely from natural essential oils, without synthetic fragrances or colorants. Customer reviews across all channels have exceeded 3,000, and the number of friends on its official LINE account has grown to approximately 40,000. It was the first bath salt to receive the Good Design Award, and its availability is expanding sequentially at gift specialty stores, including 27 BIRTHDAY BAR locations nationwide. This press release outlines the three reasons why Chapon continues to be chosen by so many people.
Reason 1: Commitment to 100% Natural Essential Oils, Blended Up to 5 Types
All Chapon bath additives are scented exclusively with natural essential oils. No synthetic fragrances or colorants are used.
Perfumers blend up to five types of natural essential oils per bottle, designing intricate fragrance combinations. You can enjoy a profound change in scent during a single bath time that cannot be expressed with a single fragrance. From the top notes that spread the moment you enter the bath, to the middle notes that evolve as you slowly warm up, and the lingering base notes after you get out—the natural transition of scents unique to essential oils enriches the bathing experience itself.
Reason 2: First Bath Salt to Win the Good Design Award
Chapon was the first in the bath salt category to receive the Good Design Award in 2021. The judging committee praised it, stating, "It is wonderful that it focuses on 'bathing habits' as one of the 'new mechanisms to heal mind and body' and elevates it into a tangible, gentle service."
Even after receiving the award, Chapon has not stopped evolving, refreshing its packaging and brand book. It continues to refine the form in which bathing, a daily routine, can be given as a gift to oneself or loved ones. The expansion of its availability at gift specialty stores, including 27 BIRTHDAY BAR locations nationwide, is an extension of this philosophy.
Reason 3: Four Lines Born from Daily Life Concerns
Chapon's fragrances are categorized and developed based on "daily life concerns" gathered from the voices of 2,000 customers. To address daily worries such as "sleep quality" and "mental and physical fatigue," over 150 aroma recipes have been designed with the help of natural aroma experts. From these, four lines are offered according to purpose:
RESET: For evenings when you want to restore your mind and body's rhythm at the end of the day.
RECHARGE: For when you want to slowly unwind from the fatigue of days spent constantly on the go.
REPAIR: For days when you want to be enveloped in the gentle scent of plants, kind to your skin.
UNWIND: For evenings when your mind is full, and you want to pause for a moment.
The act of choosing a bottle that suits your "today" is the beginning of the Chapon bathing experience. The same applies when giving it as a gift—the act of choosing a bottle while thinking of the recipient's recent state connects to giving "time" rather than just a "thing."
Customers wishing to handle our products, please contact hi@chapon.jp. We also offer overseas shipping through our online store, so please inquire.
About "Chapon"
Do you feel tired from your busy daily life? Chapon was born as a natural essential oil bath additive filled with plant essences, accompanying you during bath time when you "want to heal today's fatigue." Under the brand concept of "A happy time forgetting the hustle and bustle," it provides a relaxing time to forget busy daily life with 100% natural essential oil fragrances. Cumulative sales have exceeded 380,000 units. It is now available at gift specialty stores, including 27 BIRTHDAY BAR locations nationwide. It was the first bath salt to win the Good Design Award, ranked #1 in Amazon's Bath Additive/Bath Care category, and has received numerous Rakuten rankings.
Brand Official Website: https://store.chapon.jp/
List of Stores: https://store.chapon.jp/pages/available-stores
Official Instagram: https://www.instagram.com/chaponjp/
Official X: https://x.com/chaponjp
Reason 1: Commitment to 100% Natural Essential Oils, Blended Up to 5 Types
All Chapon bath additives are scented exclusively with natural essential oils. No synthetic fragrances or colorants are used.
Perfumers blend up to five types of natural essential oils per bottle, designing intricate fragrance combinations. You can enjoy a profound change in scent during a single bath time that cannot be expressed with a single fragrance. From the top notes that spread the moment you enter the bath, to the middle notes that evolve as you slowly warm up, and the lingering base notes after you get out—the natural transition of scents unique to essential oils enriches the bathing experience itself.
Reason 2: First Bath Salt to Win the Good Design Award
Chapon was the first in the bath salt category to receive the Good Design Award in 2021. The judging committee praised it, stating, "It is wonderful that it focuses on 'bathing habits' as one of the 'new mechanisms to heal mind and body' and elevates it into a tangible, gentle service."
Even after receiving the award, Chapon has not stopped evolving, refreshing its packaging and brand book. It continues to refine the form in which bathing, a daily routine, can be given as a gift to oneself or loved ones. The expansion of its availability at gift specialty stores, including 27 BIRTHDAY BAR locations nationwide, is an extension of this philosophy.
Reason 3: Four Lines Born from Daily Life Concerns
Chapon's fragrances are categorized and developed based on "daily life concerns" gathered from the voices of 2,000 customers. To address daily worries such as "sleep quality" and "mental and physical fatigue," over 150 aroma recipes have been designed with the help of natural aroma experts. From these, four lines are offered according to purpose:
RESET: For evenings when you want to restore your mind and body's rhythm at the end of the day.
RECHARGE: For when you want to slowly unwind from the fatigue of days spent constantly on the go.
REPAIR: For days when you want to be enveloped in the gentle scent of plants, kind to your skin.
UNWIND: For evenings when your mind is full, and you want to pause for a moment.
The act of choosing a bottle that suits your "today" is the beginning of the Chapon bathing experience. The same applies when giving it as a gift—the act of choosing a bottle while thinking of the recipient's recent state connects to giving "time" rather than just a "thing."
Customers wishing to handle our products, please contact hi@chapon.jp. We also offer overseas shipping through our online store, so please inquire.
About "Chapon"
Do you feel tired from your busy daily life? Chapon was born as a natural essential oil bath additive filled with plant essences, accompanying you during bath time when you "want to heal today's fatigue." Under the brand concept of "A happy time forgetting the hustle and bustle," it provides a relaxing time to forget busy daily life with 100% natural essential oil fragrances. Cumulative sales have exceeded 380,000 units. It is now available at gift specialty stores, including 27 BIRTHDAY BAR locations nationwide. It was the first bath salt to win the Good Design Award, ranked #1 in Amazon's Bath Additive/Bath Care category, and has received numerous Rakuten rankings.
Brand Official Website: https://store.chapon.jp/
List of Stores: https://store.chapon.jp/pages/available-stores
Official Instagram: https://www.instagram.com/chaponjp/
Official X: https://x.com/chaponjp