@cosme Bath Additive Registrations Up 204% YoY. Premium Bath Brand 'Chapon' Proposes 'Beau-tea Time'
Premium bath brand Chapon is promoting a personalized self-care bath experience, aligning with the surging trend of treating bath time as a valuable beauty investment, highlighted by a 204% increase in @cosme bath product registrations.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 19:00
- 🔍 Collected: April 3, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 06:13 (427h 43m after Collected)
The premium bath additive brand "Chapon," made with 100% natural essential oils and developed by Tokel Co., Ltd. (Itabashi-ku, Tokyo; CEO: Shota Setoguchi), will refresh its proposal for self-care bathing where you "choose the scent that matches you today" starting in April 2026. According to a survey by istyle Inc., the operator of @cosme, the number of registered products in the bath additive category increased by 204% compared to the previous year. Interest in bathing is growing, with 80.6% of @cosme users responding that bath time is a "meaningful investment." The 100% natural essential oil bath additive sets are currently on sale at the Chapon official online store (https://store.chapon.jp/) starting from 2,980 yen (tax included).
■ Bath Additive Registrations Reach 204% YoY. The New Norm of "Bath = Beauty Time"
"Beau-tea Time" was selected as one of the key trend keywords in the "First Half of 2026 Trend Forecast" announced in November 2025 by istyle Inc., the operator of @cosme. Behind this is a shift in consciousness regarding bath time. During the record-breaking heat of summer 2025, quick showers and cool-down items gathered attention. After this period of "distancing from the bath," a trend of "returning to the bath" emerged from autumn and winter as temperatures dropped. An increasing number of people are reconsidering bath time not merely as a way to warm the body, but as a "beauty time to face oneself."
Reference:
- @cosme First Half of 2026 Trend Forecast (https://www.cosme.net/bestcosme/articles/2025-next-trend/)
- istyle Inc. Press Release (https://www.istyle.co.jp/news/press/2025/11/1119-tr.html)
■ The Bath Time Proposed by Chapon: "Choosing to Match Yourself Today"
■ Bath Additive Registrations Reach 204% YoY. The New Norm of "Bath = Beauty Time"
"Beau-tea Time" was selected as one of the key trend keywords in the "First Half of 2026 Trend Forecast" announced in November 2025 by istyle Inc., the operator of @cosme. Behind this is a shift in consciousness regarding bath time. During the record-breaking heat of summer 2025, quick showers and cool-down items gathered attention. After this period of "distancing from the bath," a trend of "returning to the bath" emerged from autumn and winter as temperatures dropped. An increasing number of people are reconsidering bath time not merely as a way to warm the body, but as a "beauty time to face oneself."
Reference:
- @cosme First Half of 2026 Trend Forecast (https://www.cosme.net/bestcosme/articles/2025-next-trend/)
- istyle Inc. Press Release (https://www.istyle.co.jp/news/press/2025/11/1119-tr.html)
■ The Bath Time Proposed by Chapon: "Choosing to Match Yourself Today"