Chance to Win Dream Jumbo Lottery!! Tokai Television Data Broadcasting Campaign "Total Over 5 Million Yen! Present Campaign Icchy Walk ~Early Summer Tour of Tokai 3 Prefectures~" Starts May 11

Tokai Television Broadcasting (Headquarters: Higashi-ku, Nagoya City) will launch a viewer participation campaign "Total Over 5 Million Yen! Present Campaign Icchy Walk ~Early Summer Tour of Tokai 3 Prefectures~" utilizing data broadcasting, starting Monday, May 11, 2026.

During the campaign period, the more viewers watch eligible programs such as "Switch!" and "News ONE," the further Tokai Television's character, Icchy, will advance. When Icchy reaches the required travel distance (various points in the Tokai three prefectures), viewers become eligible to apply for a lottery to win luxurious prizes totaling over 5 million yen. The highlight prize is 150 Dream Jumbo Lottery tickets!

Participation is easy by simply pressing the 'd' button on your remote control, so please do watch Tokai Television.

For more details on eligible programs, etc., please search for "Tokai Television"!

Campaign Period

Monday, May 11, 2026 – Sunday, June 7, 2026

Phase 1: Monday, May 11 – Sunday, May 24: Trip from Aichi (Nagoya) to Gifu

Phase 2: Monday, May 25 – Sunday, June 7: Trip from Aichi (Nagoya) to Mie

Prize Details

Phase 1 (Monday, May 11 – Sunday, May 24)

A Prize: 150 Dream Jumbo Lottery tickets (consecutive numbers) × 40 winners

B Prize: Higashisakura Gift Card worth 10,000 yen × 50 winners

C Prize: QUO Card Pay worth 5,000 yen × 40 winners

Look forward to the prizes for Phase 2 as well!

[How to Participate]

① During the campaign period, when you watch eligible programs, Icchy will walk on the "Tokai Region Map."

② As Icchy advances (equivalent to viewing time), you will become eligible to apply for more luxurious prizes.

Passing through intermediate checkpoints → Eligible to apply for B and C prizes

Reaching the goal in Nagoya → Eligible to apply for A prize

③ You can challenge a mini-game using a special drink obtained every 10 minutes of viewing.

④ If you succeed in the game, Icchy will sprint, shortening the distance to the destination.

⑤ When you reach a checkpoint or the goal, a different "application keyword" will be displayed for each prize.
A 2D barcode and keyword will be displayed on the application screen accessed via the "Apply for Prize" button. Scan the 2D barcode with your smartphone to proceed to the application form, then enter the keyword, your address, name, contact information, etc., and submit to complete your application.
You can also apply from the Tokai Television website.
*For both Phase 1 and Phase 2, application keywords will be displayed until Wednesday, June 10.
The application deadline is Sunday, June 14, at 24:00.
*Please note that for Phase 1 A Prize (Dream Jumbo Lottery tickets) only, the application deadline is Sunday, May 31, at 24:00.

Company Overview

・Company Name: Tokai Television Broadcasting Co., Ltd.

・Headquarters: 1-14-27 Higashisakura, Higashi-ku, Nagoya City

・Established: February 1958

・Capital: 1 billion yen

・Representative: Representative Director and President Yasunori Hayashi

・URL: https://www.tokai-tv.com/

・Inquiries regarding this matter: Corporate Branding Department, Management Strategy Bureau