Aim for "Zero Accidents" as the Corporate Standard. Realizing a Safe and Secure Car Society that Prevents Risks with the Power of Technology.
Tokai Rika, an automotive parts manufacturer, aims to achieve zero traffic accidents by promoting DX in corporate driving management through their "Bqey" system. Their dream is to leverage technology to prevent risks like speeding and distracted driving, moving beyond physical restrictions to data-driven predictive management. They strive to create a "safety culture" where companies can operate with full confidence, ultimately making traffic accidents a relic of the past.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 09:36
- 🤖 AI Analyzed: April 16, 2026 at 19:49 (370h 13m after Collected)
We are participating in "April Dream," a project to make April 1st a day to share dreams. This press release is the dream of Tokai Rika Co., Ltd. (Headquarters: Oguchi-cho, Niwa-gun, Aichi Prefecture).
As an automotive parts manufacturer that has long been committed to "safety," we are promoting the DX of corporate safe driving management through the provision of our corporate car management system, "Bqey." Our dream is to prevent the risk of "traffic accidents" with the power of technology and create a society where all companies can operate with true peace of mind and security.
From Physical Restrictions on Drunk Driving to Managing "Precursors" through Data Utilization
We have been promoting the creation of an environment where "you cannot drive if you drink," using digital keys and alcohol interlocks to restrict vehicle unlocking and engine starting when alcohol is detected. This mechanism, which controls the vehicle when alcohol exceeding the standard value is detected, is steadily being implemented as the "last bastion" for corporate compliance.
However, drunk driving is not the only cause of traffic accidents. Speeding, sudden braking, distracted driving... How can we capture the "unconscious near misses" lurking in daily operations and prevent them from leading to serious accidents? We are now expanding our challenge to "preventing risks through data" beyond the physical restrictions of drunk driving.
To Prevent One Serious Accident, Address 300 "Invisible Near Misses"
In the world of safety management, there is "Heinrich's Law." This law states that behind one serious accident, there are 29 minor accidents, and beneath those lie 300 "near misses (unconscious risky driving)." To achieve zero serious accidents, the key is not only to address the accidents themselves, which are just the tip of the iceberg, but also to proactively tackle the 300 near misses hidden beneath the surface.
However, the biggest challenge in many workplaces is that these 300 near misses are "invisible." Drivers themselves often pass them off unconsciously, making it extremely difficult for managers to detect the signs. Even if they want to take countermeasures, the supporting data does not exist. This is a critical issue in current safe driving management.
Beyond "Visualization." A System That Allows Managers to Take Action Without Hesitation
We are now accelerating the creation of a system that visualizes these "invisible risks" through multi-faceted data and reliably leads to accident reduction.
We believe that to nip serious accidents in the bud, it is necessary to cover not just by collecting and "visualizing" driving data, but also by covering both the perspective of the environment – "whether operation is running smoothly and healthily" – and the perspective of the moment – "whether each driving action carries risk."
Pursuing Relaxed Operations: Tight schedules and insufficient breaks unconsciously lead to a lack of concentration and cause accidents. How can we support an environment where drivers can get behind the wheel in a perfect physical and mental state by understanding whether operations are on schedule and adequate rest is being taken? This is an important theme we must address.
Challenge of Real-time Detection of Driving Behavior: We aim to build a system that detects dangerous driving (sudden acceleration, sudden braking, speeding, etc.) likely to lead to serious accidents and immediately shares it with managers. We are working to visualize the current situation on-site and provide the basis for appropriate advice.
The Way Forward for Data-Driven Educational Support: An environment that utilizes scoring and driving history so that managers do not hesitate when deciding "when, where, and what to coach." We envision a future where data serves as a trigger for dialogue, raising the safety awareness of the entire organization.
We aim to complete a "system to prevent accidents before they happen," not just by introducing tools, but by including operational support systems that enable management sites to fully utilize this data.
Tokai Rika Aims to Foster a "Safety Culture" in All Companies
Our dream is for this vehicle management system to transcend being merely a management tool and become an infrastructure for fostering a "safety culture" in all companies.
When a world arrives where one can be confident that "accidents cannot happen because the system is in place," managers can send out their employees with peace of mind, and drivers can grip the steering wheel with pride.
We will seriously create a professional automotive society where the term "traffic accident" becomes a thing of the past, by fusing the "monozukuri" (manufacturing) DNA of an automotive parts manufacturer with the power of "kotozukuri" (creating experiences/services) through SaaS.
"April Dream" is a project by PR TIMES where companies share their future dreams on April 1st. We are seriously aiming to realize this dream.
[Company URL]
Tokai Rika Co., Ltd.: https://www.tokai-rika.co.jp/
Corporate Car Management System Bqey: https://bqey.com/
As an automotive parts manufacturer that has long been committed to "safety," we are promoting the DX of corporate safe driving management through the provision of our corporate car management system, "Bqey." Our dream is to prevent the risk of "traffic accidents" with the power of technology and create a society where all companies can operate with true peace of mind and security.
From Physical Restrictions on Drunk Driving to Managing "Precursors" through Data Utilization
We have been promoting the creation of an environment where "you cannot drive if you drink," using digital keys and alcohol interlocks to restrict vehicle unlocking and engine starting when alcohol is detected. This mechanism, which controls the vehicle when alcohol exceeding the standard value is detected, is steadily being implemented as the "last bastion" for corporate compliance.
However, drunk driving is not the only cause of traffic accidents. Speeding, sudden braking, distracted driving... How can we capture the "unconscious near misses" lurking in daily operations and prevent them from leading to serious accidents? We are now expanding our challenge to "preventing risks through data" beyond the physical restrictions of drunk driving.
To Prevent One Serious Accident, Address 300 "Invisible Near Misses"
In the world of safety management, there is "Heinrich's Law." This law states that behind one serious accident, there are 29 minor accidents, and beneath those lie 300 "near misses (unconscious risky driving)." To achieve zero serious accidents, the key is not only to address the accidents themselves, which are just the tip of the iceberg, but also to proactively tackle the 300 near misses hidden beneath the surface.
However, the biggest challenge in many workplaces is that these 300 near misses are "invisible." Drivers themselves often pass them off unconsciously, making it extremely difficult for managers to detect the signs. Even if they want to take countermeasures, the supporting data does not exist. This is a critical issue in current safe driving management.
Beyond "Visualization." A System That Allows Managers to Take Action Without Hesitation
We are now accelerating the creation of a system that visualizes these "invisible risks" through multi-faceted data and reliably leads to accident reduction.
We believe that to nip serious accidents in the bud, it is necessary to cover not just by collecting and "visualizing" driving data, but also by covering both the perspective of the environment – "whether operation is running smoothly and healthily" – and the perspective of the moment – "whether each driving action carries risk."
Pursuing Relaxed Operations: Tight schedules and insufficient breaks unconsciously lead to a lack of concentration and cause accidents. How can we support an environment where drivers can get behind the wheel in a perfect physical and mental state by understanding whether operations are on schedule and adequate rest is being taken? This is an important theme we must address.
Challenge of Real-time Detection of Driving Behavior: We aim to build a system that detects dangerous driving (sudden acceleration, sudden braking, speeding, etc.) likely to lead to serious accidents and immediately shares it with managers. We are working to visualize the current situation on-site and provide the basis for appropriate advice.
The Way Forward for Data-Driven Educational Support: An environment that utilizes scoring and driving history so that managers do not hesitate when deciding "when, where, and what to coach." We envision a future where data serves as a trigger for dialogue, raising the safety awareness of the entire organization.
We aim to complete a "system to prevent accidents before they happen," not just by introducing tools, but by including operational support systems that enable management sites to fully utilize this data.
Tokai Rika Aims to Foster a "Safety Culture" in All Companies
Our dream is for this vehicle management system to transcend being merely a management tool and become an infrastructure for fostering a "safety culture" in all companies.
When a world arrives where one can be confident that "accidents cannot happen because the system is in place," managers can send out their employees with peace of mind, and drivers can grip the steering wheel with pride.
We will seriously create a professional automotive society where the term "traffic accident" becomes a thing of the past, by fusing the "monozukuri" (manufacturing) DNA of an automotive parts manufacturer with the power of "kotozukuri" (creating experiences/services) through SaaS.
"April Dream" is a project by PR TIMES where companies share their future dreams on April 1st. We are seriously aiming to realize this dream.
[Company URL]
Tokai Rika Co., Ltd.: https://www.tokai-rika.co.jp/
Corporate Car Management System Bqey: https://bqey.com/