TOJI Launches New Product 'Sake Lees Bath Powder DAIDAI'. A Perfect Mother's Day Gift for a Wellness Bath Experience.
TOJI Co., Ltd. has released 'Sake Lees Bath Powder DAIDAI', a 100% natural essential oil bath product utilizing upcycled sake lees. Launched ahead of Mother's Day, it offers a relaxing, alcohol-free wellness experience.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 00:16
- 🔍 Collected: April 24, 2026 at 16:02
- 🤖 AI Analyzed: April 24, 2026 at 22:26 (6h 24m after Collected)
Wellness brand 'TOJI', operated by TOJI Co., Ltd. (Headquarters: Setagaya-ku, Tokyo, CEO: Natsuki Matsuda), has launched its third product, 'Sake Lees Bath Powder DAIDAI', on its official online site (https://toji-japan.com/). Concurrently, an SNS gift campaign targeting the Mother's Day and early summer gifting season is being held.
Sales site: https://toji-japan.com/collections/frontpage
Pictured: 'Sake Lees Bath Powder HAKU - Box of 4' (Left), 'Sake Lees Bath Powder MORI - Box of 4' (Right) - 3,850 yen each (tax included)
TOJI is a wellness brand that delivers the timeless Japanese wisdom of beauty and health in new forms, fulfilling true beauty and a rich lifestyle. By utilizing uniquely Japanese ingredients—primarily 'sake lees,' a byproduct of sake brewing that is highly nutritious and effective for beauty yet often unused—they pursue product creation that maximizes the rich potential of these materials.
A Healing Time for Body and Mind with Natural Scents
With the arrival of early summer, the third product, 'Sake Lees Bath Powder DAIDAI', has been launched. 'DAIDAI' features a luxurious blend of sake lees*, natural salt, and 100% naturally derived essential oils such as mandarin and palmarosa. Using only natural essential oils extracted from flowers, leaves, peels, fruits, seeds, and bark, they carefully draw out the scent of each plant, layering them to achieve a deep, premium fragrance. Additionally, the sake lees used are alcohol-free, having been slowly powdered at low temperatures. With no additives in raw materials or fragrances, it can be used safely by children and those concerned about skin irritation.
'Sake Lees Bath Powder DAIDAI' 1-packet envelope
Product Overview
Product Name: Sake Lees Bath Powder DAIDAI (1-packet envelope)
Features: A sake lees bath powder with a fresh citrus and floral scent, using 100% natural essential oils.
Release Date: Wednesday, April 1, 2025
Price: 1,210 yen (tax included)
Sales Location: TOJI Official Online Store https://toji-japan.com/collections/frontpage
* A 'DAIDAI Release Commemoration Coupon' is currently available on the TOJI official LINE account.
* Currently, it is being introduced as an amenity mainly in ryokans and hotels offering special accommodation experiences for affluent and inbound customer demographics. Hotels and shops that resonate with TOJI's values are encouraged to contact via the provided form.
Bath Care to Adjust the Mind and Body During Seasonal Changes
The changing seasons from spring to early summer are times when people easily feel unwell due to hay fever or swelling. The scent of mandarin and palmarosa in 'DAIDAI' lightly unravels a stiff body and mood. TOJI's sake lees bath powder contains a high concentration of 'sake lees', inherited in Japan as wisdom for beauty and health. Sake lees are rich in amino acids that maintain skin moisture and B-vitamins that provide vitality, gently moisturizing damaged skin. Furthermore, Kojic acid derived from yeast and koji mold evens out skin tone, while antioxidant components including polyphenols support aging care, leading to translucent skin. Surrounded by steam, it delivers a peaceful moment that gently conditions circulation.
TOJI will continue to broadcast the potential of traditional Japanese ingredients to the global luxury wellness scene through expanding its lineup of skincare and health foods.
■ About TOJI
Established in 2024, TOJI focuses on sake lees, researching its rich beauty and health benefits to develop products. They value connections with all involved people and regions. Through collaboration with local ryokans and breweries, they engage in global marketing support and businesses that enhance local appeal.
Sales site: https://toji-japan.com/collections/frontpage
Pictured: 'Sake Lees Bath Powder HAKU - Box of 4' (Left), 'Sake Lees Bath Powder MORI - Box of 4' (Right) - 3,850 yen each (tax included)
TOJI is a wellness brand that delivers the timeless Japanese wisdom of beauty and health in new forms, fulfilling true beauty and a rich lifestyle. By utilizing uniquely Japanese ingredients—primarily 'sake lees,' a byproduct of sake brewing that is highly nutritious and effective for beauty yet often unused—they pursue product creation that maximizes the rich potential of these materials.
A Healing Time for Body and Mind with Natural Scents
With the arrival of early summer, the third product, 'Sake Lees Bath Powder DAIDAI', has been launched. 'DAIDAI' features a luxurious blend of sake lees*, natural salt, and 100% naturally derived essential oils such as mandarin and palmarosa. Using only natural essential oils extracted from flowers, leaves, peels, fruits, seeds, and bark, they carefully draw out the scent of each plant, layering them to achieve a deep, premium fragrance. Additionally, the sake lees used are alcohol-free, having been slowly powdered at low temperatures. With no additives in raw materials or fragrances, it can be used safely by children and those concerned about skin irritation.
'Sake Lees Bath Powder DAIDAI' 1-packet envelope
Product Overview
Product Name: Sake Lees Bath Powder DAIDAI (1-packet envelope)
Features: A sake lees bath powder with a fresh citrus and floral scent, using 100% natural essential oils.
Release Date: Wednesday, April 1, 2025
Price: 1,210 yen (tax included)
Sales Location: TOJI Official Online Store https://toji-japan.com/collections/frontpage
* A 'DAIDAI Release Commemoration Coupon' is currently available on the TOJI official LINE account.
* Currently, it is being introduced as an amenity mainly in ryokans and hotels offering special accommodation experiences for affluent and inbound customer demographics. Hotels and shops that resonate with TOJI's values are encouraged to contact via the provided form.
Bath Care to Adjust the Mind and Body During Seasonal Changes
The changing seasons from spring to early summer are times when people easily feel unwell due to hay fever or swelling. The scent of mandarin and palmarosa in 'DAIDAI' lightly unravels a stiff body and mood. TOJI's sake lees bath powder contains a high concentration of 'sake lees', inherited in Japan as wisdom for beauty and health. Sake lees are rich in amino acids that maintain skin moisture and B-vitamins that provide vitality, gently moisturizing damaged skin. Furthermore, Kojic acid derived from yeast and koji mold evens out skin tone, while antioxidant components including polyphenols support aging care, leading to translucent skin. Surrounded by steam, it delivers a peaceful moment that gently conditions circulation.
TOJI will continue to broadcast the potential of traditional Japanese ingredients to the global luxury wellness scene through expanding its lineup of skincare and health foods.
■ About TOJI
Established in 2024, TOJI focuses on sake lees, researching its rich beauty and health benefits to develop products. They value connections with all involved people and regions. Through collaboration with local ryokans and breweries, they engage in global marketing support and businesses that enhance local appeal.