TOJI Opens Limited-Time Store at JR Kyoto Isetan, Participating in Mitsukoshi Isetan Group's Sustainability Event 'think good'

The wellness brand "TOJI", operated by TOJI Inc. (Headquarters: Setagaya-ku, Tokyo, CEO: Natsuki Matsuda), will open a store alongside Well Green Lab within the "Someusagi" booth during the Mitsukoshi Isetan Group's sustainability event "think good ~Connecting with Today, Continuing to Tomorrow~" (Wednesday, April 8 to Sunday, April 12, 2026). "think good ~Connecting with Today, Continuing to Tomorrow~" is an event hosted by JR Kyoto Isetan that introduces environmentally friendly products and experiences, as well as locally rooted culture. The event will be held over five days at Kyoto Isetan, showcasing the charm of brands and bearers of traditional culture from Kyoto and other regions engaged in sustainable practices. By presenting initiatives passed down to the next generation, such as young farmers and successors of long-established companies, it conveys hints for a sustainable future found in casual daily life. The philosophy of "think good," which advocates creating value connected to the community and the future, deeply resonates with the craftsmanship attitude that TOJI has cherished. TOJI has focused on sake lees, rooted in Japan's fermentation culture, and developed products utilizing its beauty and health benefits. While adhering to additive-free formulas using only naturally derived ingredients, TOJI values careful dialogue with sake breweries and local communities, engaging in craftsmanship conscious of sustainable cycles that respect the background of the materials, culture, and the environment. In this pop-up, TOJI will open a store in the Well Green Lab area within the "Someusagi" booth, a Japanese experiential select shop opening during the event. The product lineup will center around the signature sake lees bath powders "HAKU" and "MORI." This provides an opportunity to directly experience TOJI's products and worldview in Kyoto, a land where traditional Japanese culture breathes. - Location: JR Kyoto Isetan 10th Floor - Event Space Period: Wednesday, April 8 to Sunday, April 12, 2026, 10F Event Space - Business Hours: 10:00 AM to 8:00 PM [Closes at 6:00 PM on the final day] - Address: Higashi-Shiokoji-cho, Karasuma-dori Shiokoji-sagaru, Shimogyo-ku, Kyoto City, Kyoto Prefecture - Special Page (Details): https://www.mistore.jp/store/kyoto/event_calendar/sustainable/sustainable.html * TOJI will open a store in the Well Green Lab area within the "Someusagi" booth. About "Well Green Lab"...