Taking Hot Spring and Toji Culture into the Future Together: Co-creation Media 'Toji Times' Introduces Diamond Plan - Corporate Member Recruitment Begins
Toji Gurashi Co., Ltd. has launched a new 'Diamond Plan' for its co-creation media 'Toji Times', seeking corporate members to support the preservation of hot spring (toji) culture. The plans can be utilized for corporate health management and CSR activities.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 00:00
- 🔍 Collected: April 24, 2026 at 15:32
- 🤖 AI Analyzed: April 24, 2026 at 22:54 (7h 21m after Collected)
Toji Gurashi Co., Ltd. (Location: Beppu City, Oita Prefecture; Representative Director: Shizuka Kanno), the publisher of the co-creation media 'Toji Times', announces the creation of a new 'Diamond Plan'. This marks the full-scale launch of a campaign to recruit corporate members who will share the responsibility of preserving and broadcasting hot spring (toji) culture nationwide. We have prepared four plans that can be utilized for corporate health management, CSR activities, and regional contributions.
The inaugural issue of the co-creation media 'Toji Times', launched on January 26, 2026 (Bath Day) with a nationwide circulation of 10,000 copies.
What is Happening to Toji Culture Now?
Public baths and toji (hot spring cure) inns across Japan are declining. In Beppu City alone, known as one of Japan's premier hot spring destinations, approximately 25% of public baths have been lost over the past 50 years. Due to a lack of successors, young people moving away from hot springs, and a bias towards "tourism consumption," the value of hot springs as a culture of recuperation and daily life is not sufficiently reaching the public.
On the other hand, in modern times, an increasing number of people are experiencing stress and health anxieties, and interest in well-being is higher than ever. Hot springs and toji can be one of the answers, but their value has not yet been fully conveyed to society.
"Transforming hot springs from tourism resources into a culture of living and social infrastructure" — this is our challenge.
The preservation of public baths and toji culture rooted in the lives of local residents has become an issue.
What is the Co-creation Media 'Toji Times'?
'Toji Times' is a media outlet that carefully visualizes the value of hot springs and toji—previously spoken of mostly through sensory experiences—based on reporting, records, and scientific data, passing it on to the next generation.
Publication format: Tabloid size, full color, 8 pages / Print media + Web and SNS
Circulation: 10,000 copies for the first issue, distributed nationwide
Distribution area: Nationwide, based in Beppu. Coverage and distribution in major toji areas such as Miyagi and Shimane.
Content: Interviews with hot spring researchers and toji inn owners, youth roundtable discussions, scientific data, and collaboration with local governments.
Main readership: People in their 30s-50s interested in hot springs, health, and well-being; businesses and local governments involved in preserving toji culture and regional revitalization; hot spring fans and tourists; individuals and corporations with ties to Beppu and Oita.
Features content based on interviews, such as discussions with hot spring researchers, toji inn owners, and youth roundtables. Tabloid size, full color, 8 pages.
Corporate Membership Plans
You can choose from four plans to suit your company's needs and budget.
Silver Plan - 50,000 JPY (excluding tax): Publication of company name/logo in print and on the web, provision of 10 copies of Toji Times, donation to public hot springs.
Gold Plan - 100,000 JPY (excluding tax): Publication of company name/logo, provision of 30 copies of Toji Times, group 'Toji Checkup' for 5 people, donation to public hot springs.
Platinum Plan - 200,000 JPY (excluding tax): Publication of company name + logo + your company's information (advertorial based on coverage/interviews or pure advertisement), provision of 50 copies of Toji Times, group 'Toji Checkup' for 5 people, donation to public hot springs.
★ Diamond Plan (New) - 1,000,000 JPY (excluding tax): Publication in a large feature slot (advertorial based on coverage/interviews), provision of 100 copies of Toji Times, invitation to a Toji Retreat (for about 5 people), donation to public hot springs.
* The Diamond Plan is a special tier for companies and organizations that are seriously committed to supporting the preservation of hot spring and toji culture.
'Toji Checkup' measures blood pressure and autonomic nerve balance before and after bathing. Provided as a benefit for Gold Plan and above.
Benefits of Participation by Company Type
Local companies with ties to Beppu and Oita (Recommended: Silver to Gold): You can widely promote that "a Beppu company supports toji culture" through a media outlet with a nationwide circulation of 10,000 copies. This is participation in activities that lead to regional pride and social evaluation.
Health and wellness-related companies (Recommended: Gold to Platinum): You can directly reach a highly compatible readership of health-conscious and well-being-interested individuals. With the Platinum Plan, you can publish your company's initiatives as advertorials or pure advertisements, enhancing your brand image in the context of hot spring and toji culture.
Hot spring, accommodation, and tourism industries (Recommended: Gold to Platinum): Readers of Toji Times have a high interest in hot springs and are likely to translate into actual stays and visits. The Platinum Plan allows facilities to promote their initiatives as advertorials, and in combination with the 'Toji Checkup', can visually demonstrate the facility's strengths based on data.
Companies interested in CSR and social contribution (Recommended: Platinum to Diamond): Donations to public hot springs can be described in CSR reports as an initiative for SDGs (Goal 11). This can be promoted as a social contribution activity differentiated from other companies under the theme of "inheriting Japan's intangible cultural heritage."
Company / Media Overview
Toji Gurashi Co., Ltd.
Representative: Shizuka Kanno, Representative Director
Location: 401-1 Tsurumi, Beppu City, Oita Prefecture 874-0840
Established: April 26, 2023
Business: Share house business, Toji Retreats
The inaugural issue of the co-creation media 'Toji Times', launched on January 26, 2026 (Bath Day) with a nationwide circulation of 10,000 copies.
What is Happening to Toji Culture Now?
Public baths and toji (hot spring cure) inns across Japan are declining. In Beppu City alone, known as one of Japan's premier hot spring destinations, approximately 25% of public baths have been lost over the past 50 years. Due to a lack of successors, young people moving away from hot springs, and a bias towards "tourism consumption," the value of hot springs as a culture of recuperation and daily life is not sufficiently reaching the public.
On the other hand, in modern times, an increasing number of people are experiencing stress and health anxieties, and interest in well-being is higher than ever. Hot springs and toji can be one of the answers, but their value has not yet been fully conveyed to society.
"Transforming hot springs from tourism resources into a culture of living and social infrastructure" — this is our challenge.
The preservation of public baths and toji culture rooted in the lives of local residents has become an issue.
What is the Co-creation Media 'Toji Times'?
'Toji Times' is a media outlet that carefully visualizes the value of hot springs and toji—previously spoken of mostly through sensory experiences—based on reporting, records, and scientific data, passing it on to the next generation.
Publication format: Tabloid size, full color, 8 pages / Print media + Web and SNS
Circulation: 10,000 copies for the first issue, distributed nationwide
Distribution area: Nationwide, based in Beppu. Coverage and distribution in major toji areas such as Miyagi and Shimane.
Content: Interviews with hot spring researchers and toji inn owners, youth roundtable discussions, scientific data, and collaboration with local governments.
Main readership: People in their 30s-50s interested in hot springs, health, and well-being; businesses and local governments involved in preserving toji culture and regional revitalization; hot spring fans and tourists; individuals and corporations with ties to Beppu and Oita.
Features content based on interviews, such as discussions with hot spring researchers, toji inn owners, and youth roundtables. Tabloid size, full color, 8 pages.
Corporate Membership Plans
You can choose from four plans to suit your company's needs and budget.
Silver Plan - 50,000 JPY (excluding tax): Publication of company name/logo in print and on the web, provision of 10 copies of Toji Times, donation to public hot springs.
Gold Plan - 100,000 JPY (excluding tax): Publication of company name/logo, provision of 30 copies of Toji Times, group 'Toji Checkup' for 5 people, donation to public hot springs.
Platinum Plan - 200,000 JPY (excluding tax): Publication of company name + logo + your company's information (advertorial based on coverage/interviews or pure advertisement), provision of 50 copies of Toji Times, group 'Toji Checkup' for 5 people, donation to public hot springs.
★ Diamond Plan (New) - 1,000,000 JPY (excluding tax): Publication in a large feature slot (advertorial based on coverage/interviews), provision of 100 copies of Toji Times, invitation to a Toji Retreat (for about 5 people), donation to public hot springs.
* The Diamond Plan is a special tier for companies and organizations that are seriously committed to supporting the preservation of hot spring and toji culture.
'Toji Checkup' measures blood pressure and autonomic nerve balance before and after bathing. Provided as a benefit for Gold Plan and above.
Benefits of Participation by Company Type
Local companies with ties to Beppu and Oita (Recommended: Silver to Gold): You can widely promote that "a Beppu company supports toji culture" through a media outlet with a nationwide circulation of 10,000 copies. This is participation in activities that lead to regional pride and social evaluation.
Health and wellness-related companies (Recommended: Gold to Platinum): You can directly reach a highly compatible readership of health-conscious and well-being-interested individuals. With the Platinum Plan, you can publish your company's initiatives as advertorials or pure advertisements, enhancing your brand image in the context of hot spring and toji culture.
Hot spring, accommodation, and tourism industries (Recommended: Gold to Platinum): Readers of Toji Times have a high interest in hot springs and are likely to translate into actual stays and visits. The Platinum Plan allows facilities to promote their initiatives as advertorials, and in combination with the 'Toji Checkup', can visually demonstrate the facility's strengths based on data.
Companies interested in CSR and social contribution (Recommended: Platinum to Diamond): Donations to public hot springs can be described in CSR reports as an initiative for SDGs (Goal 11). This can be promoted as a social contribution activity differentiated from other companies under the theme of "inheriting Japan's intangible cultural heritage."
Company / Media Overview
Toji Gurashi Co., Ltd.
Representative: Shizuka Kanno, Representative Director
Location: 401-1 Tsurumi, Beppu City, Oita Prefecture 874-0840
Established: April 26, 2023
Business: Share house business, Toji Retreats