New Charm of Hiroshima to be Communicated! 'Momiji Kaiju' Sofubi Project Launched
A crowdfunding campaign has started to produce 'Momiji Kaiju' sofubi figures as a new souvenir for Hiroshima.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 01:18
- 🔍 Collected: April 1, 2026 at 01:06
- 🤖 AI Analyzed: April 16, 2026 at 13:08 (372h 1m after Collected)
TOI Inc. (Headquarters: Hiroshima Prefecture, Representative Director: Kawabata) has launched a crowdfunding project titled "New Hiroshima Souvenir! 'Momiji Kaiju' Sofubi Project" on "CAMPFIRE," one of Japan's largest crowdfunding platforms, starting March 27, 2026, and is currently seeking supporters. This project aims to create an art toy that expresses the "past and present" of Hiroshima, aiming to establish it as a new type of souvenir. Approximately 3 days after the project's launch, the support rate reached 66%. The campaign ends on May 5th.
【URL】 https://camp-fire.jp/projects/919208/view
■ Background of the Project
Kawabata has been involved in the development of numerous renowned domestic and international titles as a 3DCG artist for home video games for over 10 years. After moving to Hiroshima in 2021 and becoming independent as a freelancer, he established TOI Inc. The company's manufacturing theme is "Embark on a journey of new discoveries with art toys born from 'questions'."
Hiroshima coexists with the "peace" inherited as a lesson from the past and the "peace" that is taken for granted today. Therefore, we have expressed a kaiju (monster) as a guardian deity that lives peacefully in the present while carrying the layers of history. This project aims to go beyond the framework of a "souvenir" and become an "art piece" that evokes thoughts on Hiroshima's history.
■ Commitment to Manufacturing: Two Colors Expressing Surface and Deep Layer
This project expresses Hiroshima's "Surface" and "Deep Layer" through two colors. Not only the planning and design but also the production will be done locally, with "Made in Hiroshima" marked on the sole.
・【Surface】Koshian Color: Symbolizes the culture of a beautiful and orderly peaceful city of today. It embodies a light and friendly image that can be loved as a souvenir and blend into people's daily lives.
・【Deep Layer】Now and Then Color: A clear specification depicting the peace blooming at our feet and the "quiet geological layers" beneath. For those who want to deeply feel the unique energy of the city.
■ Project Overview
Title: New Hiroshima Souvenir! 'Momiji Kaiju' Sofubi Project
Platform: CAMPFIRE
Period: March 27, 2026 (Friday) - May 5, 2026 (Tuesday)
Main Returns: Sofubi figures (Koshian Color / Now and Then Color), Hologram TOI Card, etc.
■ (Partial)
【Sofubi: Standard Edition】Koshian Color
【Sofubi: Limited Art Edition】Now and Then Color
【Sofubi 2-Type Complete Set】Koshian / Now and Then Color Set
【Hologram TOI Card 2-Type Set】Koshian / Now and Then Color Set
【Keychain】Double Acrylic Keychain Now and Then Color
■ 【Company Profile】
Company Name: TOI Inc.
Location: Hiroshima City, Hiroshima Prefecture
Representative Director: Kenji Kawabata
Established: 2024
Business Activities: Planning and production of art toys, design services, etc.
Instagram: https://www.instagram.com/toi.inc/
■ Future Outlook - Communicating Regions and Culture Through Art Toys
TOI Inc. will continue to provide new discoveries to many people through art toys that originate from everyday "questions." Starting with the 'Momiji Kaiju' project, the company aims to release unique products that reach the world from regional areas. We will continue to create products that serve not only as collection items but also as catalysts for thought.
FAQ
What is 'Momiji Kaiju'?
'Momiji Kaiju' is an art toy (sofubi figure) that expresses the 'present and past' of Hiroshima. It symbolizes the wish for peace and the depth of Hiroshima's history.
Where can I support this project?
Support is being accepted on 'CAMPFIRE,' one of Japan's largest crowdfunding sites. Please check the project page for details before supporting.
Until when is the project period?
The project is running until May 5, 2026.
What kind of returns (rewards) are available?
The main returns include 'Koshian Color' and 'Now and Then Color' sofubi figures, and Hologram TOI cards. Set options are also available.
What is the difference between 'Koshian Color' and 'Now and Then Color'?
'Koshian Color' has a bright and friendly hue symbolizing the culture of a modern peaceful city. 'Now and Then Color' is a clear specification with a hue that evokes a sense of deep history behind the peace.