Former Japan National Football Team Player / Former Urawa Reds Captain Keita Suzuki Lectures on the Importance of "Goal Setting" at Tohshin Partners' New Employee Training

Tohshin Partners Inc. (Headquarters: Musashino City, Tokyo; Representative Director and President: Kazuyoshi Ogasawara), a company that handles real estate planning, development, sales, and management across its group with the mission of "creating new value in real estate and realizing a rich life for each individual and a vibrant society," conducted training for new employees on Friday, April 10, 2026, featuring former Japan national football team player and former Urawa Reds captain Keita Suzuki.

At Tohshin Partners Kichijoji Headquarters

■ Training Based on His Own Experience
In this lecture, Mr. Suzuki delivered a powerful message to new members of society, focusing on "goal setting" and "challenge," which he has valued from his active playing days to the present.

During the lecture, Mr. Suzuki shared his experience in high school of clearly articulating and setting a deadline for his goal: "To play in and win the World Cup as a Japan national team member in 2010." He emphasized that goals are not just to be set, but to be acted upon, continued, and revised as necessary.

■ Aligning Personal Goals with the Company's Mission
Mr. Suzuki also mentioned the importance of a company's mission, vision, and values, stating that having goals enables people to move more smoothly. He conveyed to the new employees the importance of understanding the company's philosophy and having their own life mission and values.

Furthermore, the lecture included a workshop where participants shared their thoughts. Time was allocated for them to consider their life's purpose and the action guidelines needed to achieve it, providing an opportunity for the participating new employees to re-examine their careers and future work styles.

Mr. Suzuki emphasized, "It is important to decide to 'become' rather than just 'want to become' a goal," and "Deciding alone is meaningless; action and continuation are necessary." He encouraged the new employees, who are just starting their professional lives, not to limit their own potential and to continue challenging themselves.

Tohshin Partners will continue to promote human resource development initiatives so that each employee can expand their potential and achieve growth based on the company's philosophy.

■ Speaker Information
Keita Suzuki / Profile
Former Japan National Football Team Player / Representative Director, AuB Inc.

Born in 1981 in Shizuoka Prefecture.
Joined Urawa Reds in 2000. Experienced winning the J1 League in 2006 and the AFC Champions League in 2007. For the Japan national team, he was first selected for the Osim Japan team in 2006. He was the only player to start all matches for Osim Japan.
After retiring, he transitioned to entrepreneurship and established AuB Inc.
Under the mission of "Bringing everyone to their best condition," the company is currently conducting research on gut bacteria related to "gut health," which is attracting attention. In October 2025, AuB announced its evolution from a "comprehensive gut health brand" to a "condition maker." It is promoting initiatives to comprehensively support people's condition, focusing on the harmony of diet, sleep, exercise, and mental well-being.

■ What is "LENZ," a Real Estate Investment Brand Chosen for Future Value, Welcoming Keita Suzuki as Brand Ambassador?
The real estate investment brand "LENZ," launched in August 2025, values "future value."
We believe that for both investors and residents, it is important for asset value to continue for as long as possible to realize secure and prosperous daily lives.
Bringing together 37 years of accumulated experience and achievements in the real estate industry, we pursue the highest quality in everything from designing highly aesthetic properties to after-sales service after purchase and resident support. By providing real estate that can be held securely for a long time, we strive to realize a rich life for each individual and a vibrant society.
"LENZ" Service Site: https://www.tohshin.co.jp/lenz/
"LENZ" Brand Concept Site: https://www.tohshin.co.jp/lenz-brand/

■ Tohshin Partners Related Site URLs
▼ Real Estate Investment LENZ (Lens) Chosen for Future Value: https://www.tohshin.co.jp/lenz/
▼ Tohshin Partners Official YouTube Channel: https://www.youtube.com/c/TOHSHINPARTNERS

【About Tohshin Partners Inc.