Real Estate Investment Brand 'LENZ' Launches Large-Scale Promotion in the Tokyo Metropolitan Area Starting March 23 (Mon)

Toshin Partners Co., Ltd. (Headquarters: Musashino, Tokyo; President: Kazuyoshi Ogasawara), which handles everything from planning and development to sales and management of real estate under the mission of 'creating new value in real estate to realize rich lives and a vibrant society,' launched a promotion for its real estate investment brand 'LENZ' in the Tokyo metropolitan area on March 23, 2026 (Mon). This is the second promotion since the brand's launch in August 2025. Through Tokyo Metro Vision, TOKYO PRIME (taxi media), YouTube, and FamilyMart in-store broadcasts, the company proposes a new perspective of choosing based on 'future value' for asset formation. By creating an environment where people can think about preparing for the future in their daily lives—during commuting, travel, shopping, and online viewing—the company aims to deliver the opportunity to view real estate investment as a positive option. The 'LENZ' brand proposes new options for thinking positively about future preparations based on the concept of 'real estate investment chosen by future value.' Since its launch in August 2025, it has been expanding awareness as a brand that conveys the value of real estate investment with a view to long-term holding. Meanwhile, as the future remains uncertain, interest in future planning and asset formation is rising, especially among business professionals. While social awareness of real estate investment is spreading, the concept of choosing based on 'future value' is not yet fully penetrated. The company produced these video and audio contents to provide opportunities to think about future preparations in daily life. The story depicts a business professional who is unsure about how to choose real estate investments, repeatedly encountering 'LENZ' in the city and daily life. The protagonist eventually reaches the perspective of 'real estate investment chosen by future value.' Toshin Partners will continue to strive to create a society where both investors and residents can live rich lives with peace of mind through 'LENZ.'