Former Soccer Japan National Team / Former Urawa Reds Captain Keita Suzuki Lectures on the Importance of "Goal Setting" in TOSHIN PARTNERS' New Employee Training
TOSHIN PARTNERS held a training session for new employees on April 10, 2026, featuring former soccer star Keita Suzuki. The session focused on the significance of goal setting and challenges, encouraging new hires to align their personal missions with the company's vision and take continuous action towards their goals.
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- 📰 Published: April 14, 2026 at 23:30
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With the mission "To create new value in real estate and realize affluent lives for individuals and a vibrant society," TOSHIN PARTNERS, Inc. (Headquarters: Musashino City, Tokyo; President and Representative Director: Kazuyoshi Ogasawara), which handles everything from planning, development, sales to management of real estate as a group, held a training session for new employees on Friday, April 10, 2026, with Keita Suzuki, former Japan national team player and former Urawa Reds captain.
At TOSHIN PARTNERS Kichijoji Headquarters
■ Training Based on Personal Experience
In this lecture, Keita Suzuki delivered a powerful message to new members of society on the theme of "goal setting" and "challenge," which he has valued from his active playing days to the present.
During the lecture, Suzuki shared his experience of clearly verbalizing his goal in high school: "To participate in the World Cup as a member of the Japan national team in 2010 and win." He emphasized that it is not enough to simply set goals; it is important to put them into action, continue them, and revise them as needed.
■ Aligning Personal Goals with the Company's Mission
He stated that having goals enables people to move more smoothly and also touched upon the importance of Mission, Vision, and Values within a company. To new employees, he conveyed the importance of not only understanding the company's philosophy but also having their own life mission and values.
Furthermore, the lecture included a workshop where participants shared their thoughts with each other. Time was allocated for participants to consider their life purpose and the action guidelines necessary to achieve it, providing the new employees with an opportunity to re-examine their own careers and future ways of working.
Suzuki emphasized, "It is important to decide 'I WILL BE' rather than 'I WANT TO BE'," and "Deciding alone is meaningless; action and continuation are necessary." He offered encouragement to the new employees stepping into society, urging them to continue challenging themselves without self-limiting their potential.
TOSHIN PARTNERS will continue to promote human resource development initiatives to enable each employee to broaden their potential and achieve growth based on the company's philosophy.
■ Performer Information
Keita Suzuki / Profile
President and Representative Director, AuB, Inc.
Born in 1981, from Shizuoka Prefecture.
Joined Urawa Reds in 2000. Experienced J1 League championship in 2006 and AFC Champions League victory in 2007. For the Japan national team, he was first selected for Osim Japan in 2006. He was the only player to start all matches for Osim Japan.
After retiring, he transitioned into business and established AuB, Inc.
Under the mission "To bring everyone to their best condition," the company conducts research on gut bacteria related to "gut health," which is currently attracting attention. In October 2025, they announced an evolution from a "comprehensive gut health brand" to "Condition Maker." They are promoting initiatives to support people's conditions holistically, centered on gut harmony in diet, sleep, exercise, and mental well-being.
■ About "LENZ," Real Estate Investment Chosen for Future Value, Welcoming Keita Suzuki as Brand Ambassador
"LENZ," a real estate investment brand launched in August 2025, emphasizes "future value."
They believe it is important for asset value to last as long as possible to ensure secure and affluent lives for both investors and residents.
Drawing on 37 years of accumulated experience and achievements in the real estate industry, they pursue the highest quality in everything from creating well-designed properties to post-purchase after-sales service and tenant follow-up. By providing real estate that can be held with long-term security, they strive to realize affluent lives for individuals and a vibrant society.
"LENZ" Service Site: https://www.tohshin.co.jp/lenz/
"LENZ" Brand Concept Site: https://www.tohshin.co.jp/lenz-brand/
■ TOSHIN PARTNERS Related Site URLs
▼ Real Estate Investment LENZ (Lens), Chosen for Future Value: https://www.tohshin.co.jp/lenz/
▼ TOSHIN PARTNERS Official YouTube Channel: https://www.youtube.com/c/TOHSHINPARTNERS
[About TOSHIN PARTNERS, Inc.]
At TOSHIN PARTNERS Kichijoji Headquarters
■ Training Based on Personal Experience
In this lecture, Keita Suzuki delivered a powerful message to new members of society on the theme of "goal setting" and "challenge," which he has valued from his active playing days to the present.
During the lecture, Suzuki shared his experience of clearly verbalizing his goal in high school: "To participate in the World Cup as a member of the Japan national team in 2010 and win." He emphasized that it is not enough to simply set goals; it is important to put them into action, continue them, and revise them as needed.
■ Aligning Personal Goals with the Company's Mission
He stated that having goals enables people to move more smoothly and also touched upon the importance of Mission, Vision, and Values within a company. To new employees, he conveyed the importance of not only understanding the company's philosophy but also having their own life mission and values.
Furthermore, the lecture included a workshop where participants shared their thoughts with each other. Time was allocated for participants to consider their life purpose and the action guidelines necessary to achieve it, providing the new employees with an opportunity to re-examine their own careers and future ways of working.
Suzuki emphasized, "It is important to decide 'I WILL BE' rather than 'I WANT TO BE'," and "Deciding alone is meaningless; action and continuation are necessary." He offered encouragement to the new employees stepping into society, urging them to continue challenging themselves without self-limiting their potential.
TOSHIN PARTNERS will continue to promote human resource development initiatives to enable each employee to broaden their potential and achieve growth based on the company's philosophy.
■ Performer Information
Keita Suzuki / Profile
President and Representative Director, AuB, Inc.
Born in 1981, from Shizuoka Prefecture.
Joined Urawa Reds in 2000. Experienced J1 League championship in 2006 and AFC Champions League victory in 2007. For the Japan national team, he was first selected for Osim Japan in 2006. He was the only player to start all matches for Osim Japan.
After retiring, he transitioned into business and established AuB, Inc.
Under the mission "To bring everyone to their best condition," the company conducts research on gut bacteria related to "gut health," which is currently attracting attention. In October 2025, they announced an evolution from a "comprehensive gut health brand" to "Condition Maker." They are promoting initiatives to support people's conditions holistically, centered on gut harmony in diet, sleep, exercise, and mental well-being.
■ About "LENZ," Real Estate Investment Chosen for Future Value, Welcoming Keita Suzuki as Brand Ambassador
"LENZ," a real estate investment brand launched in August 2025, emphasizes "future value."
They believe it is important for asset value to last as long as possible to ensure secure and affluent lives for both investors and residents.
Drawing on 37 years of accumulated experience and achievements in the real estate industry, they pursue the highest quality in everything from creating well-designed properties to post-purchase after-sales service and tenant follow-up. By providing real estate that can be held with long-term security, they strive to realize affluent lives for individuals and a vibrant society.
"LENZ" Service Site: https://www.tohshin.co.jp/lenz/
"LENZ" Brand Concept Site: https://www.tohshin.co.jp/lenz-brand/
■ TOSHIN PARTNERS Related Site URLs
▼ Real Estate Investment LENZ (Lens), Chosen for Future Value: https://www.tohshin.co.jp/lenz/
▼ TOSHIN PARTNERS Official YouTube Channel: https://www.youtube.com/c/TOHSHINPARTNERS
[About TOSHIN PARTNERS, Inc.]