Yamagata Confectionery Manufacturer Denroku to Sell Mascot Character 'Den-chan' Collaboration Goods
Key facts
- Yamagata Confectionery Manufacturer Denroku to Sell Mascot Character 'Den-chan' Collaboration Goods
- Tohan, in collaboration with Denroku, will start selling original goods and smartphone cases featuring the mascot character 'Den-chan' from June 2026. The products will be available at 47 bookstores nationwide, commemorating the 70th anniversary of Denroku's flagship product 'Denroku-mame'.
- Source: PR Times
- Date: June 5, 2026
Direct answer
Tohan, in collaboration with Denroku, will start selling original goods and smartphone cases featuring the mascot character 'Den-chan' from June 2026. The products will be available at 47 bookstores nationwide, commemorating the 70th anniversary of Denroku's flagship product 'Denroku-mame'.
- Citation
- Yamagata Confectionery Manufacturer Denroku to Sell Mascot Character 'Den-chan' Collaboration Goods (June 5, 2026), PR Times
- Source
- PR Times
- Date
- June 5, 2026
Tohan, in collaboration with Denroku, will start selling original goods and smartphone cases featuring the mascot character 'Den-chan' from June 2026. The products will be available at 47 bookstores nationwide, commemorating the 70th anniversary of Denroku's flagship product 'Denroku-mame'.
📋 Article Processing Timeline
- 📰 Published: June 5, 2026 at 10:00
- 🔍 Collected: June 5, 2026 at 10:28 (27 min after Published)
- 🤖 AI Analyzed: June 6, 2026 at 22:51 (36h 23m after Collected)
Tohan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and Representative Director: Hiroaki Kawakami) will collaborate with Denroku Co., Ltd. to sell original goods and smartphone cases featuring Denroku's mascot character 'Den-chan' starting in June.
At the 'National Local Souvenir Book Cover Contest 2025' held by Tohan in 2025, Denroku won the most votes among all 45 book cover designs, securing first place. Due to numerous requests from across the country to commercialize 'Den-chan', the production and sale of collaboration goods were decided. June 2026 marks the 70th anniversary of the company's flagship product 'Denroku-mame'.
Regarding the sale of 'Denroku no Den-chan' goods:
Sales period: From Wednesday, June 10, 2026
Participating bookstores: 47 bookstores nationwide (mascot keychains available at 38 bookstores)
Bookstore list: Here
Products available: 12 types of 'Denroku no Den-chan' original goods
Purchaser novelty: 'Den-chan' bookmark (1 type)
*One bookmark will be given to customers who purchase original goods totaling 1,500 yen or more (tax included).
*Available while supplies last at each store.
Den-chan mascot keychain: 1,650 yen (tax included) (available at select bookstores)
Regarding the sale of 'Denroku' smartphone cases:
Product name: Denroku × caseplay Slim Protection Case
Sales price: 4,980 yen (tax included)
Designs: 6 types / Compatible with over 160 models. Product details here / Compatible model details here
Release date: From Monday, June 1, 2026
Sales site: Smartphone accessory made-to-order platform 'caseplay'
(Operated by FOX Co., Ltd.)
Purchase method:
① Access the product detail page and select the desired design and model.
② Enter the necessary information and place your order; the product will be shipped to your specified address.
Planning and release: Tohan
Product design, production, and sales: FOX
At the 'National Local Souvenir Book Cover Contest 2025' held by Tohan in 2025, Denroku won the most votes among all 45 book cover designs, securing first place. Due to numerous requests from across the country to commercialize 'Den-chan', the production and sale of collaboration goods were decided. June 2026 marks the 70th anniversary of the company's flagship product 'Denroku-mame'.
Regarding the sale of 'Denroku no Den-chan' goods:
Sales period: From Wednesday, June 10, 2026
Participating bookstores: 47 bookstores nationwide (mascot keychains available at 38 bookstores)
Bookstore list: Here
Products available: 12 types of 'Denroku no Den-chan' original goods
Purchaser novelty: 'Den-chan' bookmark (1 type)
*One bookmark will be given to customers who purchase original goods totaling 1,500 yen or more (tax included).
*Available while supplies last at each store.
Den-chan mascot keychain: 1,650 yen (tax included) (available at select bookstores)
Regarding the sale of 'Denroku' smartphone cases:
Product name: Denroku × caseplay Slim Protection Case
Sales price: 4,980 yen (tax included)
Designs: 6 types / Compatible with over 160 models. Product details here / Compatible model details here
Release date: From Monday, June 1, 2026
Sales site: Smartphone accessory made-to-order platform 'caseplay'
(Operated by FOX Co., Ltd.)
Purchase method:
① Access the product detail page and select the desired design and model.
② Enter the necessary information and place your order; the product will be shipped to your specified address.
Planning and release: Tohan
Product design, production, and sales: FOX
FAQ
When will these collaboration goods go on sale?
Sales will start on Wednesday, June 10, 2026, at 47 bookstores nationwide.
Where can I purchase the smartphone case?
It will be sold on the made-to-order smartphone accessory platform 'caseplay' starting June 1, 2026.
Is there a purchase bonus for the collaboration goods?
Customers who purchase 1,500 yen or more (tax incl.) of original goods will receive one exclusive 'Den-chan' bookmark.