Original Fair Curated by Tohan Employees, Inspired by Corporate Message 'THINK SLOW.', Launched at 147 Bookstores Nationwide, Booklet Also Distributed In-Store

Tohan Corporation (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Hiroaki Kawakami) has planned a book fair inspired by its corporate message 'THINK SLOW.' and will sequentially launch it at 147 bookstores nationwide with the cooperation of 24 publishing companies.

About 'THINK SLOW.'

This is Tohan's corporate message, which has been disseminated since November 2025.

In today's world, where an extreme amount of information rapidly flies around, we question whether it is also important to "stop and think deeply." This message expresses our desire for people to turn their attention to the value of "books" now more than ever.

Tohan Corporation Official Website: https://www.tohan.jp/

THINK SLOW. Instagram: https://www.instagram.com/thinkslow_tohan

Book Selection Process

To select the books, we called upon all Tohan employees to contribute books that would serve as an opportunity to consider the value of reading and the importance of deliberation, based on the spirit of the corporate message 'THINK SLOW.'.

Based on hundreds of candidates raised, we held internal review meetings, and finally, 25 books were selected for the fair. Publishing companies also agreed with the spirit of 'THINK SLOW.' and kindly cooperated with the fair's development.

During this process, employees also had time to discuss 'THINK SLOW.', which led to each of them deepening their attitudes towards work and their thoughts on books.

Fair Book List (in no particular order)

Title / Author / Publisher / Price (excluding tax) / ISBN

Tono Monogatari / Kunio Yanagita, Kujira Niwa / KADOKAWA / 1,200 / 978-4-04-605927-7 Sociology of Fragmentary Things / Masahiko Kishimoto / Asahi Press / 1,560 / 978-4-255-00851-6 Reading That Takes Time / Akio Miyazawa / Kawade Shobo Shinsha / 920 / 978-4-309-41336-5 100 Thought Experiments / J. Baggini / Kinokuniya Company Ltd. / 1,800 / 978-4-314-01091-7 I Want to Go Somewhere, Anywhere / pha / Gentosha / 690 / 978-4-344-42951-2 Between Organism and Inorganism / Shinichi Fukuoka / Kodansha / 1,000 / 978-4-06-149891-4 Revised Complete Edition: Strange Ideas That Moved the Heavens / Soji Shimada / Kobunsha / 960 / 978-4-334-10938-7 Why Fish Don't Exist / Lulu Miller / Sunmark Publishing / 2,100 / 978-4-7631-4178-1 Don't Eat Fried Chicken Bento Here / Ban Ohara / Jitsugyo no Nihon Sha / 1,600 / 978-4-408-53869-3 The Little Prince / Antoine de Saint-Exupéry / Shueisha / 520 / 978-4-08-760494-8 To the Nobitas Who Become Adults / Fujiko F. Fujio / Shogakukan / 1,400 / 978-4-09-227227-9 Philosophers in the Water / Rei Nagai / Shobunsha / 1,600 / 978-4-7949-7274-3 Have Poison in Your Own Heart <New Edition> / Taro Okamoto / Seishun Publishing / 900 / 978-4-413-09684-3 The Anxious Generation / Jonathan Haidt / Soshisha / 2,800 / 978-4-7942-2819-2 Expanded Edition: What is Gaza? / Mari Oka / Yamato Shobo / 1,000 / 978-4-479-32154-5 Elephant Time, Mouse Time / Tatsuo Motokawa / Chuo Koron Shinsha / 920 / 978-4-12-101087-2 Stories of Humans / Yuba Sakukari / Hayakawa Publishing / 800 / 978-4-15-031420-0 Reading and Thinking / Takeshi Yoro / Futabasha / 780 / 978-4-575-71520-0 An Unforgettable Day: A Dog's Story / G. Vincent / BL Publishing / 1,400 / 978-4-89238-957-3 Extreme Night Journey / Yusuke Kadokura / Bungeishunju / 870 / 978-4-16-791772-2 Convenience Store Woman / Sayaka Murata / Bungeishunju / 630 / 978-4-16-791130-0 Take Up a Pen on a Lonely Night / Fumitake Koga / Poplar Publishing / 1,500 / 978-4-591-17854-6 Manga: How Do You Live? / Genzaburo Yoshino, Shoichi Haga / Magazine House / 1,300 / 978-4-8387-2947-0 Night and Fog New Edition / V. E. Frankl / Misuzu Shobo / 1,700 / 978-4-622-03970-9 Dictionary of Time / Daishi Okano / Rights Sha / 1,950 / 978-4-909044-55-6

About the Booklet 'THINK SLOW. MAGAZINE'

Each of the books targeted for the fair has a "TH