Togetoge Inc. Releases EC Operation Support Case Study for Rakuten Ichiba, Achieving Approximately 408.8% Increase in Orders and 262.9% Increase in Sales Compared to Average of January-February After Support Commencement

Togetoge Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Hikaru Inagoya; hereinafter "the Company") has released a case study of its EC operation support, primarily for Rakuten Ichiba. Through optimizing customer acquisition measures, improving product navigation, designing annual sales promotions, and establishing a CRM foundation, the Company has achieved results leading to increased sales and order numbers.

■Key Support Achievements

1. Compared to the average of January-February after the start of support, sales increased by approximately 262.9%, and the number of orders increased by approximately 408.8%.

2. Compared to the same period, the number of unique visitors increased by approximately 157.7%, and CVR increased by approximately 223.6%.

3. During Rakuten Super SALE in March 2026, sales increased by approximately 133.9% compared to the same event in September 2025.

4. CVR also increased by approximately 127.5% compared to the same event in December 2025.

5. During Rakuten Super SALE in March 2026, hourly sales trends reached a new record high.

These achievements are the result of a comprehensive review that included not only promotional areas such as advertising operations and product page improvements, but also CRM infrastructure development, annual sales promotion planning, and even order forecasting and inventory planning.

■Background of the Initiative

Hokko Suisan Co., Ltd. engages in wholesale and retail of marine products, as well as online sales through its online shop. Its sales channels span multiple platforms, including Rakuten Ichiba, its own EC site, and TikTok Shop, and its business characteristics are susceptible to seasonal demand and promotional events.

While sales increased during demand periods such as hometown tax donations (furusato nozei) and year-end sales, there was room for improvement in building continuous contact points with acquired customers and designing CRM to encourage repeat purchases. Additionally, reviewing product page appeal design, optimizing promotional funnels, and accumulating know-how to support daily operations were also important themes.

Based on these challenges, the Company provided comprehensive EC operation support, primarily for Rakuten Ichiba, reviewing everything from customer acquisition to conversion and CRM.

■Challenges Before Support

The main challenges before the start of support were as follows:

• While sales grew during hometown tax donations and year-end sales, mechanisms for building continuous relationships with acquired customers and promoting repeat purchases were not sufficiently developed.

• The CRM infrastructure, including the official LINE account, was undeveloped, leaving room for improvement in designing continuous customer touchpoints.

• There was room for improvement in product pages and purchase funnels, indicating potential for conversion rate improvement.

• It was necessary to systematically organize EC operation know-how and establish a system for continuous improvement.

• Operational design based on annual sales promotion plans was insufficient, making event-specific measure execution prone to relying on individual efforts.

• There was also room for improvement in establishing order forecasts for each product and inventory plans based on target sales.

Thus, there was a need to review not only short-term sales acquisition but also how to accumulate customer touchpoints after a sale and connect them to future promotions.

■Implemented Measures

The Company primarily implemented the following measures:

1. Optimization of Customer Acquisition Measures

For advertising operations within Rakuten Ichiba, we reorganized delivery design, budget allocation, and focus products. We revised the operational policy to enable the design of measures that consider not only short-term sales but also efficiency during promotional events such as Super SALE.

2. Improvement of Product Navigation and Product Pages

For improving product pages and purchase funnels, we researched appeal trends of competitors and similar category products, then organized appeal axes and information placement. Additionally, we supported concrete design for actual product page improvements, including creating design specifications, to ensure that information necessary for purchase decisions is conveyed appropriately.

3. Support for Annual Sales Promotion Design and Supply-Demand Planning

In addition to formulating annual sales promotion plans anticipating Rakuten Super SALE and seasonal demand, we supported the creation of a roadmap sheet to visualize the overall picture of promotion execution and a management sheet to organize sales forecasts. Furthermore, by designing order forecasts for each product and inventory plans based on target sales, we advanced the establishment of a more systematic EC operation system.

4. CRM Infrastructure Development

To create continuous customer touchpoints, we implemented basic CRM design. This included organizing the construction policy for the official LINE account, reviewing the division of roles with email newsletters, and proceeding with tasks such as creating distribution banners and various settings. This advanced the establishment of an infrastructure for continuous communication even after sales acquisition during peak seasons.

5. Organization and Sharing of Operational Know-how

For each measure in advertising, product pages, promotions, and CRM, we provided not only execution support but also organized and shared underlying concepts. Concurrently, through regular communication, including weekly meetings, we confirmed the progress of measures and aligned on improvement policies, aiming to create a state where the client could continuously advance improvements themselves.

■Results

1. Results from Rakuten Super SALE

During Rakuten Super SALE in March 2026, compared to the same event in September 2025, sales increased by approximately 133.9%, the number of orders by approximately 123.0%, the number of units sold by approximately 115.2%, and the number of unique visitors by approximately 219.2%, with the average order value also increasing by approximately 104.9%.

Furthermore, compared to the same event in December 2025, which was heavily influenced by year-end demand, while the sales amount itself was lower, the number of orders, number of units sold, number of unique visitors, and CVR all improved due to improvements in product navigation and revised sales promotion design. Specifically, the number of orders increased by 161.6%, the number of units sold by 161.5%, the number of unique visitors by 126.9%, and CVR by approximately 127.5%.

Additionally, during Rakuten Super SALE in March 2026, hourly sales trends reached a new record high.

2. Results from Monthly Operations

For March 2026 alone, based on estimated figures, all indicators including the number of orders, number of units sold, number of unique visitors, and CVR are expected to improve.

Compared to the average of January-February 2026, sales increased by approximately 262.9%, the number of orders by approximately 408.8%, the number of units sold by approximately 406.1%, the number of unique visitors by approximately 157.7%, and CVR by approximately 223.6%. These results are attributed not only to increased traffic but also to improved conversion rates.

From these results, we believe that the operational system has improved to accumulate sales based on quantity, rather than relying on high-priced demand, through reviewing product navigation and sales promotion design.

■Future Outlook

In this support, we aimed to achieve both sales expansion and operational infrastructure development by reviewing not only promotional measures but also product navigation improvement, CRM infrastructure development, and even order forecasting and inventory planning.

Going forward, the Company will continue to support the creation of sustainable growth foundations for each company, according to their specific challenges and business characteristics, through both EC operation support and promotion support.

【Contact for this release】

Togetoge Inc.

PR Contact: info@togetoge.co.jp