New Product: Sanuki Udon as Monaka?! DIY 'Sanuki Udon Monaka' to be Released on April 10
Toflap Co., Ltd. in Kagawa Prefecture is launching 'Sanuki Udon Monaka,' an experiential sweet modeled after Sanuki udon. With the playfulness unique to the 'Udon Prefecture,' it solves the problems of traditional heavy and bulky souvenirs and offers a fun-to-make new local gift.
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- 📰 Published: April 8, 2026 at 18:00
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Toflap Co., Ltd. (CEO: Katsuyuki Shinkai), based in Takamatsu City, Kagawa Prefecture, will launch 'Sanuki Udon Monaka,' an experiential sweet that recreates Kagawa's iconic 'Sanuki Udon' in a palm-sized monaka, on April 10, 2026.
Based on about 22 years of experience operating restaurants in Kagawa, the company has developed a new local sweet that combines both Kagawa's character and the joy of making. While embodying the slogan 'Udon Prefecture, and that's not all,' it proposes a next-generation souvenir culture that updates the udon culture with a sense of playfulness.
A new form of souvenir at the intersection of 'souvenir evolution' and 'experiential consumption'
When you think of Kagawa Prefecture, you think of 'Udon Prefecture.' Since the 2011 campaign, the prefecture's fame has significantly increased. In the latest 2025 survey, it ranked 4th nationwide for 'prefectures with delicious food' and 2nd for 'recognition of local gourmet,' earning top-class evaluation for its culinary appeal.
On the other hand, voices like these are also heard from travelers:
'Buying udon souvenirs from several shops gets heavy...'
'I'd like to see some Kagawa souvenirs other than udon.'
'I would be happy if there were lighter, easier-to-distribute souvenirs.'
In fact, looking at Kagawa Prefecture's survey*2, Sanuki udon holds an overwhelming No. 1 position in both recognition and purchase experience. The magnitude of its presence is immediately obvious.
＜Ranking of recognition for key prefectural products＞
FAQ
What is 'Sanuki Udon Mochi'?
It is an experiential confectionery (mochi) inspired by Sanuki udon, a specialty of Kagawa Prefecture. You can fill it with your own filling and toppings to complete it. It is a new type of souvenir that combines the fun of making it and the essence of Kagawa.
Where can I buy it?
It is scheduled to be released on April 10, 2026. Detailed sales locations will be announced sequentially on the official website of Tofurap Corporation. It is expected to be available at souvenir shops in tourist spots and online stores.
How does it differ from regular souvenir udon?
Unlike fresh or dried udon, it is a confectionery that can last at room temperature and is very light and easy to carry. Additionally, it offers entertainment value as you can enjoy the process of making it, not just eating it.