New Product: Sanuki Udon as Monaka?! DIY 'Sanuki Udon Monaka' to be Released on April 10

Toflap Co., Ltd. (CEO: Katsuyuki Shinkai), based in Takamatsu City, Kagawa Prefecture, will launch 'Sanuki Udon Monaka,' an experiential sweet that recreates Kagawa's iconic 'Sanuki Udon' in a palm-sized monaka, on April 10, 2026.

Based on about 22 years of experience operating restaurants in Kagawa, the company has developed a new local sweet that combines both Kagawa's character and the joy of making. While embodying the slogan 'Udon Prefecture, and that's not all,' it proposes a next-generation souvenir culture that updates the udon culture with a sense of playfulness.

A new form of souvenir at the intersection of 'souvenir evolution' and 'experiential consumption'

When you think of Kagawa Prefecture, you think of 'Udon Prefecture.' Since the 2011 campaign, the prefecture's fame has significantly increased. In the latest 2025 survey, it ranked 4th nationwide for 'prefectures with delicious food' and 2nd for 'recognition of local gourmet,' earning top-class evaluation for its culinary appeal.

On the other hand, voices like these are also heard from travelers:
'Buying udon souvenirs from several shops gets heavy...'
'I'd like to see some Kagawa souvenirs other than udon.'
'I would be happy if there were lighter, easier-to-distribute souvenirs.'

In fact, looking at Kagawa Prefecture's survey*2, Sanuki udon holds an overwhelming No. 1 position in both recognition and purchase experience. The magnitude of its presence is immediately obvious.

＜Ranking of recognition for key prefectural products＞