【Todo English Customer Satisfaction Survey for Kids' English Learning App】91.4% of "Todo English" User Families Report Being "Satisfied!"

Enuma Japan LLC (Location: Chiyoda-ku, Tokyo; Executive Officer: Sooinn Lee; hereafter "Enuma Japan"), the provider of the home language learning app "Todo English," conducted a customer satisfaction survey in August 2025. The survey targeted 2,386 parents of children from age 2 to third grade who are users of "Todo English."

The survey results showed that over 90% of families using "Todo English" reported high satisfaction (91.4%), giving positive evaluations of its effectiveness and content. Amid growing demand for at-home English learning, it has become clear that "Todo English" enjoys high satisfaction from many parents.

＜Survey Results＞

Over 90% of all respondents answered that they are "satisfied" with "Todo English"

When parents of children aged 2 to third grade using "Todo English" were asked, "Are you satisfied with 'Todo English'?", 91.4% responded that they were "satisfied."

The reasons for satisfaction cited most often were "easy to stick with" (88.3%) and "good value for money" (86.7%), gathering strong support on both fronts. Furthermore, about 90% of all respondents agreed that 'Learning with Todo English prepares children for middle school English' (88.2%). The ability to effortlessly build a foundation for middle school English was highly praised by parents.

■Reason for Satisfaction #1: Highly rated for being "Easy to Stick With"

In response to the question, 'Do you think "Todo English" is "easy to stick with"?', 88.3% of all respondents answered "I think so." As it is a material that can be learned at home, there is less burden on parents for transportation, and the curriculum is designed for short sessions of 10-30 minutes a day. This ability to continue without strain contributes to the high satisfaction with "Todo English."

Furthermore, among parents who answered it was "easy to stick with," 71.6% cited the reason as "they can continue because it's fun." In the open-ended responses, many parents shared experiences of seeing a positive change in their child's interest and proactive attitude towards English, such as "suddenly starting to sing English songs on their own" and "saying 'I want to do Todo!'"

Additionally, many comments like "it's enjoyable like a game" and "they can continue every day because it can be done in a short time" were received, with a particularly large number of parents mentioning that "my child wants to do it on their own without me telling them to." It is evident that the app's design, which encourages children to learn voluntarily, is linked to its high continuation rate.

■Reason for Satisfaction #2: Many families feel it offers "Good Value for Money"

In response to the question, 'Do you think "Todo English" offers "good value for money"?', 86.7% of all respondents answered "I think so." In addition to the affordable price of 1,260 yen per month (6-month plan for 7,560 yen / usable by up to two children), the convenience of being able to learn easily from home with a single tablet has been rated as a "cost-effective learning method" by many families, leading to high satisfaction with "Todo English."

Open-ended responses included comments like "siblings can use it, and it's low-priced" and "it has a wealth of content." These comments suggest that through the app, English naturally permeates the home, and children are accumulating experiences of "using" English in their daily lives.

■Reason for Satisfaction #3: About 90% of all respondents believe "Todo English" can "Prepare for Middle School English"

In response to the question, 'Do you think that by learning with "Todo English", one can smoothly start learning English in middle school?', 88.2% of all respondents answered "I think so." The ability to acquire the foundational content of English taught in middle school—such as the alphabet, vocabulary, grammar, reading, and listening—is thought to be a reason for this strong support. By progressing to the final level of "Todo English," students can learn content up to an intermediate middle school level in areas like vocabulary, grammar, and English reading comprehension.

Open-ended responses included comments such as, "Learning grammar through videos seems like it will be helpful for middle school English," and "Their reading skills are improving with the picture books."
These answers suggest that many families feel that through daily learning, their children's foundational English skills are steadily growing, and they are well-prepared to start their middle school English studies with a positive attitude.

Real Voices from "Todo English" Users

The survey gathered many anecdotes about children's specific growth and changes in learning habits that underlie the high satisfaction ratings.

"There is a lot of content, and my child seems to have fun every day. They continue as if it's a game, but they are naturally reading English, memorizing entire English songs, and mimicking them by reading aloud, much to my surprise. They seem to be gaining confidence and have the mindset that they are good at English. Since they learn from sound, their pronunciation is very beautiful, and the more I praise them, the more motivated they become. There are no downsides." (Parent of a kindergartener)

"It seems they are learning as an extension of play, not as 'studying,' and they ask to do 'Todo' on their own every day!" (Parent of a first-grader)

"When my child said the word 'cantaloupe' in their English class, the native teacher was surprised. It's great that they encounter words not often found in other materials. They also love the cooking videos, and we've actually bought the ingredients to cook together." (Parent of a preschooler)

"I'm grateful that my child can learn English as if it were a game. I don't feel the guilt of handing over a smartphone for games, and they can continue during any and all waiting times. My child proudly told me, 'The teacher praised my pronunciation!' at kindergarten." (Parent of a kindergartener)

"The way it builds the connection between sound and letters while my child has fun is wonderful. Also, I'm very thankful that there's no need for pick-up and drop-off, and they can work on it by themselves.

It's designed to make remembering vocabulary easy, and the vast number of picture books and videos is also amazing." (Parent of a toddler)

About "Todo English"

"Todo English," a home learning app provided by Enuma Japan, is designed for children from preschool to early elementary school (ages 3-9). Its key feature is a game-like design that makes learning English enjoyable. Through fun activities that captivate children and a wealth of videos and picture books that stimulate curiosity, it naturally develops the four skills of English (listening, speaking, reading, writing), including vocabulary, pronunciation, and phonics. The curriculum, designed for short 10-30 minute daily sessions, allows for sustainable learning. Furthermore, with a 6-month plan priced at 7,560 yen (equivalent to 1,260 yen per month, usable by up to 2 children), it offers an authentic learning experience while minimizing the financial burden on families. For households concerned about cost or their child's interest, "Todo English" is gaining attention as an effective option that makes it easy to take the first step.

Official Website: https://todoschool.com/jp/english

＜Survey Overview＞

Survey Period: August 29, 2025 - August 31, 2025

Survey Method: Internet survey (LINE survey)

Sample Size: 2,386 people

＜Survey Respondents＞

Parents of children aged 2 to 3rd grade who use "Todo English"

＜Respondent Demographics (n=2,386)＞

Children's Age Distribution

・Preschoolers (2-3 years old): 87

・Younger-year kindergarten: 284

・Middle-year kindergarten: 421

・Older-year kindergarten: 547

・1st-grade elementary school: 441

・2nd-grade elementary school: 355

・3rd-grade elementary school: 240

・No answer: 11

※When using the survey results from this release, please clearly state: [Source: "Todo English" Children's English Learning App Survey].