Launch of Industry-First PR Measurement AI Agent 'Qoddler' with Briefing on May 25
Todo-o-nada Inc. will launch 'Qoddler', an AI agent feature for its PR measurement service Qlipper, on May 25, 2026. The tool automates media tracking and competitor analysis through conversational AI, aiming to streamline operations for PR professionals.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 01:30
- 🔍 Collected: May 18, 2026 at 17:01
- 🤖 AI Analyzed: May 18, 2026 at 22:34 (5h 33m after Collected)
Todo-o-nada Inc. (Headquarters: Taito-ku, Tokyo; CEO: Yasuyuki Matsumoto), the operator of the PR measurement service Qlipper, announced that it will begin offering the PR measurement AI agent function 'Qoddler' on Qlipper from May 25, 2026. With this new feature, an AI agent will operate Qlipper on behalf of the user, enabling them to smoothly extract necessary PR effectiveness information. An online briefing session for this function will be held at 16:00 on May 25, 2026. Application form: https://forms.gle/eC6tiwkGy3EkAGH86
The Challenge of Underutilized Analytics Tools in PR
In recent years, while the need to demonstrate the effectiveness of PR activities with data has increased, analytics tools often pose a high hurdle due to their extensive features. Consequently, many users report implementing tools but failing to utilize them fully. Specifically, PR professionals are burdened with a wide range of tasks, including media relations, press release drafting, and event management, leaving them with limited time to dedicate to tools.
What is the PR Measurement AI Agent 'Qoddler'?
'Qoddler' is an AI agent function independently developed by Todo-o-nada Inc. Users can simply speak to it with commands such as, "Summarize yesterday's media exposure," "Compare the number of publications with competitors," "Create a search query to investigate new products," or "What is the contact information for this media outlet?" The AI will autonomously research, summarize, and display the information within Qlipper. Users no longer need to navigate between multiple screens or manually set conditions, making it intuitive for both beginners and advanced Qlipper users.
Key Features
Operation Completed via Conversation: Users can operate the tool simply by consulting the AI agent as if chatting.
Freeing Up Time for Busy PR Professionals: The AI automates routine information collection and summarization. It can also propose strategies and conduct competitor research. This allows PR staff to focus on productive activities like interacting with journalists and media.
Safe for Beginners: Even those unfamiliar with PR can confidently check results, as the AI guides them through the process. It also answers questions about how to write and distribute press releases.
Available Immediately to Existing Qlipper Users: No complex setup is required, and users can start using it in their current Qlipper environment.
Launch Date and Target Audience
Launch Date: From 0:00 on May 25, 2026
Target Audience: All current Qlipper users (access scope may vary depending on the plan)
How to Use: Accessible from the Qoddler panel within the Qlipper management screen.
Comment from Todo-o-nada Inc. Representative
"Our company was the first in the industry to develop AI-generated press releases, and Qlipper has been used by many PR professionals. However, we have received feedback such as 'I'm too busy to use it' or 'The analytics screen is too difficult.' Qoddler is a feature designed to address these concerns head-on. By having the AI agent fully utilize Qlipper, we aim to create an environment where users can concentrate on the essential tasks of PR."
About the PR Measurement Service Qlipper
Qlipper is a monitoring service that automatically collects and analyzes news articles published in various media based on keywords set by the user. It centrally manages information, including 'Virtual PV' (Patent No. 7098122) to estimate page views, and 'Ad Conversion' (TM) to calculate the value of articles based on estimated ad network costs.
Launch Briefing Information
We will hold a launch briefing for Qoddler on May 25, 2026. We will introduce a detailed demo of the features and use cases. Please sign up to participate via this form.
Application Form: https://forms.gle/eC6tiwkGy3EkAGH86
Company Overview
Company Name: Todo-o-nada Inc.
Representative: Yasuyuki Matsumoto, CEO
Established: January 20, 2020
Capital: 5.8 million yen
Location: 302 Yahiko Building, 7-11-13 Ueno, Taito-ku, Tokyo
Business Activities: Development and operation of cloud services for businesses, system consulting business
Corporate Website: https://todo-o-nada.com
Inquiries Regarding the Press Release
Todo-o-nada Inc.
Qlipper Management Office
Email: qlipper@todo-o-nada.com
TEL: 03-6453-6886
The Challenge of Underutilized Analytics Tools in PR
In recent years, while the need to demonstrate the effectiveness of PR activities with data has increased, analytics tools often pose a high hurdle due to their extensive features. Consequently, many users report implementing tools but failing to utilize them fully. Specifically, PR professionals are burdened with a wide range of tasks, including media relations, press release drafting, and event management, leaving them with limited time to dedicate to tools.
What is the PR Measurement AI Agent 'Qoddler'?
'Qoddler' is an AI agent function independently developed by Todo-o-nada Inc. Users can simply speak to it with commands such as, "Summarize yesterday's media exposure," "Compare the number of publications with competitors," "Create a search query to investigate new products," or "What is the contact information for this media outlet?" The AI will autonomously research, summarize, and display the information within Qlipper. Users no longer need to navigate between multiple screens or manually set conditions, making it intuitive for both beginners and advanced Qlipper users.
Key Features
Operation Completed via Conversation: Users can operate the tool simply by consulting the AI agent as if chatting.
Freeing Up Time for Busy PR Professionals: The AI automates routine information collection and summarization. It can also propose strategies and conduct competitor research. This allows PR staff to focus on productive activities like interacting with journalists and media.
Safe for Beginners: Even those unfamiliar with PR can confidently check results, as the AI guides them through the process. It also answers questions about how to write and distribute press releases.
Available Immediately to Existing Qlipper Users: No complex setup is required, and users can start using it in their current Qlipper environment.
Launch Date and Target Audience
Launch Date: From 0:00 on May 25, 2026
Target Audience: All current Qlipper users (access scope may vary depending on the plan)
How to Use: Accessible from the Qoddler panel within the Qlipper management screen.
Comment from Todo-o-nada Inc. Representative
"Our company was the first in the industry to develop AI-generated press releases, and Qlipper has been used by many PR professionals. However, we have received feedback such as 'I'm too busy to use it' or 'The analytics screen is too difficult.' Qoddler is a feature designed to address these concerns head-on. By having the AI agent fully utilize Qlipper, we aim to create an environment where users can concentrate on the essential tasks of PR."
About the PR Measurement Service Qlipper
Qlipper is a monitoring service that automatically collects and analyzes news articles published in various media based on keywords set by the user. It centrally manages information, including 'Virtual PV' (Patent No. 7098122) to estimate page views, and 'Ad Conversion' (TM) to calculate the value of articles based on estimated ad network costs.
Launch Briefing Information
We will hold a launch briefing for Qoddler on May 25, 2026. We will introduce a detailed demo of the features and use cases. Please sign up to participate via this form.
Application Form: https://forms.gle/eC6tiwkGy3EkAGH86
Company Overview
Company Name: Todo-o-nada Inc.
Representative: Yasuyuki Matsumoto, CEO
Established: January 20, 2020
Capital: 5.8 million yen
Location: 302 Yahiko Building, 7-11-13 Ueno, Taito-ku, Tokyo
Business Activities: Development and operation of cloud services for businesses, system consulting business
Corporate Website: https://todo-o-nada.com
Inquiries Regarding the Press Release
Todo-o-nada Inc.
Qlipper Management Office
Email: qlipper@todo-o-nada.com
TEL: 03-6453-6886
FAQ
Who provides Qoddler?
It is provided by Todo-o-nada Inc., headquartered in Taito-ku, Tokyo.
When will Qoddler be released?
It will be launched on May 25, 2026, with a briefing held at 16:00 on the same day.
What are the main features of Qoddler?
It automates media exposure tracking, competitor comparisons, and query generation via conversational AI.