PR Effectiveness Measurement Service Qlipper Undergoes AI-Focused Renewal and Launches "Ad Conversion" (Trademark Application No.: 2026-27065)
Todoonada Inc. has significantly renewed its PR effectiveness measurement service Qlipper, focusing on AI, and has begun offering the industry-first "Ad Conversion" (Trademark Application No.: 2026-27065). This renewal aims to provide a standardized, objective metric for PR value, aligning it with advertising costs.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 23:00
- 🔍 Collected: May 7, 2026 at 14:31
- 🤖 AI Analyzed: May 7, 2026 at 14:43 (11 min after Collected)
Todoonada Inc. (Taito-ku, Tokyo; Representative Director: Yasuyuki Matsumoto) announced a major renewal of its PR effectiveness measurement service Qlipper, which will be available starting May 7, 2026. This renewal includes the launch of the industry-first "Ad Conversion" (Trademark Application No.: 2026-27065), enhanced AI-powered features, a complete UI/UX overhaul, and the introduction of new pricing plans.
https://qlipper.jp
■ Background of the Renewal
In recent years, the use of AI in the public relations (PR) domain has rapidly gained attention. Traditional PR operations, which relied on manual data collection, analysis, and reporting, are undergoing significant transformation with the integration of AI.
However, marketers and management faced another challenge: the lack of a common evaluation standard to assess the results of PR activities within the context of budget management. The conventional ad equivalency, often based on print media, was merely a snapshot at the time of publication. Consequently, when comparing investment efficiency alongside web advertising and digital marketing, PR-specific metrics often fell short as decision-making tools.
To address these evolving times and user feedback, Qlipper's renewal focuses on strengthening AI functions and, crucially, introducing "Ad Conversion" – a metric that allows the value of PR to be articulated in the same language as marketing budgets.
■ Key Renewal Features
① Launch of Industry-First "Ad Conversion" (Trademark Application No.: 2026-27065)
Ad Conversion is a metric that translates the value of articles obtained through PR activities into the same unit as advertising costs (Yen).
It provides an objective numerical answer to the question, "What is the current advertising equivalent value of this published article?" This conversion method is currently undergoing trademark application, and Todoonada Inc. is the only company currently able to offer Ad Conversion.
Ad Conversion is realized by combining the following three proprietary technologies and metrics developed by our company:
Conversion to Ad Conversion value (Yen) = Based on [Virtual PV and Qlipper Index] + considering average ad network unit price.
The Ad Conversion value is updated in real-time even after an article is published, continuously reflecting web news article views.
・Virtual PV (Patent No. 7098122)
This technology virtually estimates page views for web articles that do not have publicly available access data, based on media attributes, scale, and site structure. This patented technology enables cross-sectional comparison and evaluation, including media without actual measurement data.
・Qlipper Index
This is a proprietary index that comprehensively quantifies, in addition to the aforementioned Virtual PV and metadata such as media reliability and genre, factors like article positivity and social media spread. It relatively evaluates exposure.
② AI-Powered Feature Enhancements
New AI-powered features are integrated to provide stronger support for data analysis, reporting, and operational efficiency.
③ Complete UI/UX Overhaul
A new, intuitive design has been adopted, creating an environment where everyone from PR managers to executives can quickly access necessary information.
④ Introduction of New Pricing Plans
New pricing plans that include AI features as standard have been introduced.
■ To Existing Users
Existing Qlipper customers can continue to use their current data and settings after the renewal. No migration work is required. Ad Conversion and AI features will also be available as optional additions to existing plans. Please contact your representative for details.
■ Launch Date and Target
Launch Date: May 7, 2026 (Wednesday)
Target: All Qlipper users (new and existing)
Service URL: https://qlipper.jp
■ Company Overview
Company Name: Todoonada Inc.
Representative: Yasuyuki Matsumoto, Representative Director
Established: January 20, 2020
Capital: 5.8 million Yen
Location: Yahiko Building 302, 7-11-13 Ueno, Taito-ku, Tokyo
Business Activities: Development and operation of cloud services for corporations, system consulting business
Corporate Website: https://todo-o-nada.com
https://qlipper.jp
■ Background of the Renewal
In recent years, the use of AI in the public relations (PR) domain has rapidly gained attention. Traditional PR operations, which relied on manual data collection, analysis, and reporting, are undergoing significant transformation with the integration of AI.
However, marketers and management faced another challenge: the lack of a common evaluation standard to assess the results of PR activities within the context of budget management. The conventional ad equivalency, often based on print media, was merely a snapshot at the time of publication. Consequently, when comparing investment efficiency alongside web advertising and digital marketing, PR-specific metrics often fell short as decision-making tools.
To address these evolving times and user feedback, Qlipper's renewal focuses on strengthening AI functions and, crucially, introducing "Ad Conversion" – a metric that allows the value of PR to be articulated in the same language as marketing budgets.
■ Key Renewal Features
① Launch of Industry-First "Ad Conversion" (Trademark Application No.: 2026-27065)
Ad Conversion is a metric that translates the value of articles obtained through PR activities into the same unit as advertising costs (Yen).
It provides an objective numerical answer to the question, "What is the current advertising equivalent value of this published article?" This conversion method is currently undergoing trademark application, and Todoonada Inc. is the only company currently able to offer Ad Conversion.
Ad Conversion is realized by combining the following three proprietary technologies and metrics developed by our company:
Conversion to Ad Conversion value (Yen) = Based on [Virtual PV and Qlipper Index] + considering average ad network unit price.
The Ad Conversion value is updated in real-time even after an article is published, continuously reflecting web news article views.
・Virtual PV (Patent No. 7098122)
This technology virtually estimates page views for web articles that do not have publicly available access data, based on media attributes, scale, and site structure. This patented technology enables cross-sectional comparison and evaluation, including media without actual measurement data.
・Qlipper Index
This is a proprietary index that comprehensively quantifies, in addition to the aforementioned Virtual PV and metadata such as media reliability and genre, factors like article positivity and social media spread. It relatively evaluates exposure.
② AI-Powered Feature Enhancements
New AI-powered features are integrated to provide stronger support for data analysis, reporting, and operational efficiency.
③ Complete UI/UX Overhaul
A new, intuitive design has been adopted, creating an environment where everyone from PR managers to executives can quickly access necessary information.
④ Introduction of New Pricing Plans
New pricing plans that include AI features as standard have been introduced.
■ To Existing Users
Existing Qlipper customers can continue to use their current data and settings after the renewal. No migration work is required. Ad Conversion and AI features will also be available as optional additions to existing plans. Please contact your representative for details.
■ Launch Date and Target
Launch Date: May 7, 2026 (Wednesday)
Target: All Qlipper users (new and existing)
Service URL: https://qlipper.jp
■ Company Overview
Company Name: Todoonada Inc.
Representative: Yasuyuki Matsumoto, Representative Director
Established: January 20, 2020
Capital: 5.8 million Yen
Location: Yahiko Building 302, 7-11-13 Ueno, Taito-ku, Tokyo
Business Activities: Development and operation of cloud services for corporations, system consulting business
Corporate Website: https://todo-o-nada.com